News Update
ByStartupStory | March 2, 2024
vHub.ai Reports Notable Increase in Follower Counts for Doctors and Influencers in Sexual Wellness, Menstrual Hygiene, and Fertility Segments
In the ever-evolving panorama of social media, vHub.ai, an influencer advertising platform, reveals a outstanding surge in the social media presence of sexual wellness, menstrual hygiene, and fertility influencers and manufacturers. Over the previous 12 months, medical doctors and influencers in these niches have witnessed a considerable rise of fifty% to 100% in their follower counts.
Renowned determine Dr. Tanaya Narendra, generally known as Millennial Doctor, skilled a meteoric 133% enhance in her follower rely, now boasting over 1.5 million followers on Instagram. As the writer of “Dr Cuterus,” she makes use of her platform to unfold consciousness on sexual well being, secure intercourse, reproductive well being, and fertility.
Sachin Modi, CEO and co-founder of vHub.ai, remarks on the shifting dialog round sexual wellness, stating, “The dialog round sexual wellness is step by step steering from secure intercourse to sexual pleasure. There’s rising consciousness concerning the pleasure inequality amongst males and ladies. People are actively searching for details about sexual and reproductive well being.”
vHub.ai, an AI-powered SaaS platform facilitating influencer collaborations for social media campaigns, factors out that the rise in follower counts mirrors the escalating consciousness of sexual and reproductive well being. In 2020, India’s sexual wellness trade was valued at USD 1,153 million, projected to surpass USD 2,000 million by 2030, with a CAGR of 5.8%, in line with a report by Allied Market Research.
The platform’s AI market presently hosts round 10 manufacturers and 200 influencers in the sexual wellness, menstrual hygiene, and reproductive well being house. With its AI-enabled matchmaking capabilities, vHub.ai helps manufacturers establish appropriate influencers, aiming for a threefold return on funding at 5 instances the pace of execution.
Prominent grownup retailer model IMbesharam noticed a 76% rise in Instagram followers in the previous 12 months, totaling over 133,000. Collaborations between influencers and manufacturers play a pivotal function in disseminating consciousness, with influencers like Seema Anand experiencing a 63% enhance in followers, reaching over 1.4 million.
Modi emphasizes the evolving panorama of influencer advertising, stating, “Today influencer advertising isn’t restricted to meals or simply soaps. Influencers have a distinct segment in sexual wellness, although this section is exclusive. Influencers with their real content material have created a group for individuals to grasp intercourse as a medium to share love. Brands usually are not simply promoting merchandise; they’re additionally growing consciousness about sexual well being, pleasure, and fertility.”
Founded in 2021, vHub.ai continues to play a pivotal function in bridging the hole between influencers and manufacturers in the sexual wellness house, providing a dynamic platform for genuine collaborations and complete insights.
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