The Smart Local acquires influencer agency X10 Media

The Smart Local (TSL) Media Group has acquired X10 Media, an influencer advertising providers agency with a presence in Singapore, Malaysia and Indonesia.This transfer marks a big milestone for the group in additional solidifying its place as an end-to-end media and inventive providers supplier within the regional media panorama, it mentioned. Don’t miss: Study: 67% of entrepreneurs to extend investments in influencer advertising in 2024 By integrating X10 Media into its portfolio, TSL Media Group beneficial properties strategic and expertise capabilities within the realm of influencer advertising. This closes the loop on their holistic choices which embody media publications and inventive providers augmented by its proprietary knowledge options (viewers insights, bespoke polls, and social listening).“X10 Media has a monitor report that augments our present knowledge options and media manufacturers. With clientele exceeding 1,000, and a community of three,000 influencers, their integration into our neighborhood of creators considerably enhances our attain past our current manufacturers,” mentioned Bryan Choo, CEO of TSL Media Group. “I’m excited to supply our purchasers the flexibility to faucet into X10 to boost their campaigns holistically,” he added.X10 Media will be a part of TSL Media Group’s business division and be led by Nicolle Jayne Sing, who will start her year-long transition from her operational function as TSL Media Group’s Group director to grow to be SVP of X10 Media. Sing was beforehand head of APAC for social media influencer advertising agency Goat, the place she expanded the agency’s functionality throughout 13 markets in Asia. As SVP of X10 Media in TSL Media Group, Sing will report back to chief development officer Jonathan Seto, who will oversee this new enterprise and maximise the synergies acrossthe organisation.“Sentiments from the market have pointed to sustained development in influencer advertising providers,” mentioned Thomas Teo, chief of employees at TSL Media Group and transaction chief. He defined that current research predict 67% of entrepreneurs will considerably enhance influencer spend, and 23% will allocate nearly half of their whole price range to the section.”In our market evaluation for a possible goal, X10 Media presents itself as one of many final vital unbiased pure-play influencer advertising businesses within the SEA market, and one which has synergies each commercially and in shared values with TSL Media Group. We are thrilled to be becoming a member of forces,” Teo mentioned.  “This is an thrilling time for me and my workforce,” mentioned Sky Lim, regional CEO of X10 Media. “We firmly consider that this union with TSL Media Group will supercharge our development and permit us to stay as a dominant participant in influencer advertising providers in years to come back.”This acquisition is according to different strategic strikes TSL Media Group has made lately to strengthen its capabilities. These embody the promotion of Kimberly Lauren Wong from group editor to editorial affiliate director to helm all media titles.Join us this coming 24 – 25 April for #Content360, a two-day extravaganza centered round 4 core thematic pillars: Explore with AI; Insight-powered methods; Content as an expertise; and embrace the long run. Immerse your self in studying to curate content material with creativity, essential considering, and confidence with us at Content360!Related articles:Doritos lower ties with transgender influencer following backlash over tweets Faking demise and kidnapping: Are influencers pushing advertising gimmics too far?  Indian influencer cops flak for faking demise in cervical most cancers publicity stunt 

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