![24 Facebook Statistics Marketers Should Know in 2024 [Updated]](https://media.sproutsocial.com/uploads/2020/01/Facebook-stats-refresh.jpg)
Know whether or not your target market remains to be on Facebook? Or in case you ought to preserve investing in Facebook adverts? Staying on prime of the newest Facebook statistics provides you with the insights you want to replace your Facebook advertising and marketing technique.
Even in spite of everything this time, Facebook continues to be the preferred social media platform with the biggest person base throughout all platforms. Understanding statistics round its utilization, demographics, advertising and marketing makes use of and extra can assist inform your advertising and marketing technique.
So with out additional ado, let’s dig in.
Top 3 Facebook stats each marketer ought to know
Facebook utilization statistics
Over the years, Facebook has turn into nearly synonymous with social media. It continues to be the largest social media platform and is broadly standard on a worldwide scale. Here are among the key Facebook utilization statistics to know its reputation and inform your Facebook advertising and marketing technique:
1. Facebook hit 3 billion month-to-month energetic customers in 2023
By This fall of 2023, month-to-month energetic customers on the platform had grown to three.065 billion after reaching the three billion person milestone in Q2 of 2023. Although adoption has slowed down, month-to-month utilization remains to be seeing an upward development. If your advertising and marketing efforts are additionally feeling stagnant, obtain our Facebook advertising and marketing template to reinvigorate your technique.
2. Americans spend about 30.9 minutes on the platform every day
On common, American customers spend about 30.9 minutes on Facebook every day. This places it forward of different main platforms equivalent to X, Instagram and even TikTook. These numbers recommend that the platform remains to be seeing a excessive degree of engagement from its person base.
Facebook person statistics
Facebook could have billions of customers, however how are these folks utilizing the platform? Let’s have a look at a number of very important Facebook person statistics to seek out out:
3. Over two-third of all month-to-month customers are energetic every day
Out of the three.065 billion month-to-month energetic customers, 2.1 billion folks use the platform every day. That’s 68.6% of customers who spend not less than some period of time every day on the platform.
In different phrases, there are billions of individuals your model might doubtlessly attain each single day. The key’s to get forward of the Facebook algorithm so you may get extra natural visibility.
4. Facebook is the preferred website for folks to get their information
Out of U.S. adults who commonly look to social media for his or her information, 30% of them head to Facebook. This is forward of YouTube (26%), Instagram (16%), TikTook (14%) and X (12%).
5. Messaging family and friends remains to be the highest exercise on Facebook
Over 72% of customers say they use Facebook to message family and friends. This means that the platform’s “social” issue remains to be alive and kicking. Other standard actions on the platform are posting/sharing photographs and movies (63.5%) and maintaining updated with information and occasions (58.7%).
A big variety of customers (54.3%) comply with and analysis manufacturers and merchandise on Facebook. So though it’s principally for social, your model can nonetheless use the platform to construct genuine connections.
6. 59% of Facebook customers have reached out to a model on the platform
Social media can also be generally used for buyer assist requests. One survey discovered that 59% of Facebook customers have reached out to a model on the platform. Forty-six % of these messages have been particularly in regards to buyer care points.
Even although Facebook is a social community, it could possibly nonetheless be an amazing outlet for offering buyer assist and enhancing experiences together with your model. In reality, 76% of shoppers discover and recognize when firms prioritize buyer assist, no matter community.
Facebook viewers and demographics statistics
Wondering in case you’re reaching the best viewers on Facebook? What in case your goal demographic isn’t even on the platform? Here are a number of Facebook stats highlighting the platform’s viewers and demographics:
7. Users ages 25-34 years signify Facebook’s largest viewers
Despite the platform’s popularity as a seemingly “older” community, 24.4% of Facebook customers in the United States are between the ages of 25 and 34. Moreover, the platform sees larger utilization amongst folks beneath the age of 44.
8. Usage amongst teenagers has dropped sharply
That mentioned, the platform’s reputation amongst teenagers has seen a major drop. Only 33% of teenagers have been utilizing Facebook as of 2023. This is a pointy decline in comparison with the 71% who have been utilizing the platform between 2014 and 2015.
9. Facebook has extra male-identifying customers than feminine
Facebook presently limits its reporting to female and male. And primarily based on the info, the platform has a larger proportion of male customers (56.3%) than feminine customers (43.7%).
10. India has the biggest Facebook viewers dimension
While Facebook sees vital utilization throughout numerous nations, India has the best variety of customers. Latest stories present that there are 314.6 million Facebook customers in India. The United States comes subsequent, with 175 million customers.
Facebook promoting and advertising and marketing statistics
Is Facebook advertising and marketing nonetheless value it? And are you getting essentially the most out of your Facebook promoting technique? Check out these Facebook adverts statistics to know promoting influence on the platform.
11. Facebook adverts see a mean click-through fee (CTR) of two.50%
According to a WordStream research, Facebook adverts get a mean CTR of two.50% throughout all industries for lead gen adverts. That mentioned, click-throughs fluctuate for industries, with arts & leisure, physicians & surgeons, actual property and sports activities & recreation sectors seeing a CTR of not less than 3% and the journey trade hitting a CTR of over 6%.
Facebook visitors adverts and campaigns see a decrease CTR, with the common fee being 1.51% throughout all industries. Arts & leisure, actual property, eating places & meals and journey all see a CTR above 2%.
12. Advertising for visitors campaigns on Facebook prices $0.83 per click on
The identical research discovered that the common value per click on (CPC) is $0.83 throughout all industries for visitors adverts and $1.92 for lead gen adverts. However, you possibly can count on to pay rather more in sure industries or marketing campaign adverts. For instance, lead gen adverts have a CPC of over $5 for attorneys and practically $4 for dentists and physicians.
13. The common conversion fee is 8.25% throughout industries
Facebook sees a reasonably excessive conversion fee for adverts on the platform. On common, you possibly can count on a conversion fee of about 8.25% in your Facebook advert. However, the specifics could fluctuate relying in your trade. Arts & leisure, dental companies, industrial & industrial and actual property sectors see a considerably larger conversion fee.
14. Facebook generates the very best ROI
Needless to say, with such excessive conversion charges and low CPC, advertising and marketing on Facebook yields excessive returns. In reality, Facebook generates the very best return on funding amongst all different social media platforms, tied solely with Instagram at 29%.
Facebook engagement statistics
With natural visibility on Facebook on the decline, it’s solely pure to see a drop in engagement ranges as properly. But does this put Facebook at an obstacle over different social media platforms? Here’s a fast have a look at some very important stats to know the place Facebook engagement:
15. The median engagement fee on Facebook is 0.063%
According to a RivalIQ research, manufacturers see a median Facebook engagement fee of 0.063% throughout all industries. This places Facebook as one of many much less participating social media platforms, beating solely X/Twitter’s 0.029% engagement fee.
16. Photo posts and standing posts have the very best engagement
The energy of visuals remains to be evident on Facebook, with picture posts getting the highest engagement at 0.10%. Video posts come subsequent with a mean engagement fee of 0.08%. Status posts carry out pretty properly with a mean engagement fee of 0.06%. Link posts, however, are the worst for driving engagement. They see a mean engagement fee of solely 0.03%.
17. Frequent posting doesn’t outcome in larger engagement
Contrary to standard perception, posting often doesn’t essentially outcome in larger engagement. As the RivalIQ research factors out, influencers and better training trade see the best engagement in comparison with their posting frequency.
Influencers and better training pages publish fewer than 10 posts per week. Meanwhile, media firms publish over 60 posts every week and solely see a mean engagement fee of 0.04%.
Rather than put up frequency, put up publishing needs to be an element in your technique. Know the very best time to put up on Facebook so that you stand a greater probability of driving engagement.
Facebook video statistics
As video advertising and marketing continues to achieve reputation, it’s necessary to concentrate on how video performs on Facebook. Here are some key Facebook video statistics to tell your technique:
18. 50% of the time customers spend on Facebook is spent watching movies
According to Facebook’s personal information, about half the time spent on Facebook (and Instagram) is watching video content material. This means your viewers doubtless watches video content material on the app, and creating extra video can assist you attain extra folks. We’re created a fast information on making a profitable social media video technique, in case you want a refresher.
19. Vertical video with audio sees a 35% larger click-through fee
Facebook Reels have been standard on the app since they have been created and built-in into the app from Instagram. Facebook found that vertical video (Reels) with audio see a 35% larger CTR than different sorts of video content material on the platform.
Facebook characteristic stats (Reels, Stories, Messenger)
So, what kind of content material must you put up? What options are rising and what’s stagnant? Let’s assessment some Facebook stats that break down among the platform’s key options, like Facebook Stories, Reels and Messenger:
20. More than 500 million folks use Stories daily
According to inside Facebook information, half a billion folks use Facebook Stories every day and greater than 1 billion Stories shared daily throughout the Meta apps. This speaks to the recognition of the platform’s characteristic, making it a great tool for manufacturers to have interaction their viewers.
21. Facebook Messenger has practically 1 billion customers
Meanwhile, there are practically 1 billion folks utilizing Facebook Messenger. That’s nearly a billion folks you possibly can doubtlessly attain by adverts on Messenger.
22. Reels hit 200 billion views per day throughout Facebook apps
The reputation of Reels isn’t dying out anytime quickly. In reality, Reels see about 200 billion views every day throughout the Facebook household of apps.
With algorithms additional pushing this format, Reels might enable you achieve visibility and engagement. In brief, manufacturers can’t afford to place this short-form video format on the again burner.
Facebook client habits statistics
Finally, are folks even procuring on Facebook? Here are some stats on how shoppers are behaving on the platform:
23. Facebook has the very best variety of social commerce patrons
According to eMarketer, US adults have been extra prone to make a purchase order instantly on Facebook in Q1 2023. However, when in comparison with Gen Z patrons, it’s in fourth place behind TikTook, Instagram and YouTube.
24. Facebook commerce is predicted to hit 64.6 million consumers in 2024
As the preferred social media platform for commerce, there are tens of tens of millions of consumers on the platform. The identical eMarketer research as above showcases that Facebook commerce is predicted to proceed to develop, reaching 64.6 million consumers by the tip of 2024.
How do these Facebook stats inform your social media technique?
These key Facebook statistics ought to offer you some concept of the place the platform presently stands in the social media panorama. As such, you should use these to information your technique and perceive what to prioritize. To advance your technique even additional, benefit from totally different Facebook advertising and marketing instruments.
Facebook statistics FAQs
How do I discover my Facebook stats?
You can discover your Facebook Page’s distinctive Facebook stats by logging into your enterprise web page and heading to your Facebook Insights.
What are statistics for Facebook Reels?
Facebook Reels have been standard on the app since built-in from Instagram. Facebook Reels with audio see a 35% larger CTR than different sorts of video content material on the platform. And throughout Facebook and Instagram, Reels see about 200 billion views every day.
Is Facebook nonetheless rising?
Facebook adoption is seeing gradual development and nonetheless hit 3 billion month-to-month energetic customers by the tip of This fall 2023. US Facebook customers are nonetheless spending round 31 minutes per day on the platform.
What are the demographics of Facebook?
As of (*24*) 2023, Facebook has a better proportion of male customers (56.3%) than feminine customers (43.7%). And the biggest age demographic of Facebook customers in the United States are between the ages of 25 and 34.
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