25 YouTube Stats: Users, Marketing, Demographics [2024 Updated]

Marketing on YouTube is extra than simply pumping out movies and hoping for views. You must have a stable understanding of the platform and who makes use of it, so you recognize what to create. The newest YouTube stats can provide the insights and understanding it is advisable efficiently market on the platform.
We put collectively a number of the most significant social media statistics for YouTube that will help you perceive the platform higher. Let’s have a look.

YouTube information and channel statistics
Before stepping into normal YouTube stats, let’s get private. If you at the moment handle a presence on the platform, you may test your channel statistics utilizing YouTube analytics. (Also, if you happen to don’t have a model account on YouTube, now’s a good time to create a channel.)
Access the YouTube analytics device by going to studio.youtube.com or by clicking your profile icon and choosing “YouTube Studio.”
Once you’re in YouTube Studio, you may click on on “Analytics” within the left hand panel to entry your YouTube efficiency analytics. There are a number of experiences out there however if you happen to’re simply searching for a normal overview of channel efficiency, take a look at the Channel Overview Report.

The Channel Overview Report will offer you a graph measuring how your views, watch time and subscriber depend are trending over time. On social media, consistency is vital. If you’re updating your channel at a daily cadence, you need to see positive factors in channel development over time.
If you’re noticing a dip, take a look at these inventive approaches to selling your YouTube channel.
YouTube utilization statistics
Understanding how individuals use YouTube will allow you to assess whether or not it’s a worthy funding. Things like how many individuals use the platform and the way a lot time they spend may give you an thought of its standing amongst social media customers.
1. YouTube has 2.49 billion month-to-month lively customers
According to the Digital 2024 Global Overview Report, YouTube’s potential advert attain totals 2.49 billion customers. That’s half of the 5.04 billion social media customers worldwide, making it the second most used social platform. This speaks volumes concerning the platform’s reputation amongst social media customers.
2. YouTube now has 100 million paying subscribers
An growing variety of individuals are paying for the platform’s Music and Premium providers. Based on the newest YouTube person stats, there are actually 100 million paying subscribers on the platform.

3. People spend 48.7 minutes on YouTube every day
With a each day time spent of 48.7 minutes, individuals are spending extra time watching YouTube movies in 2024. This signifies a development in YouTube engagement, making the platform preferrred for participating your audience.
4. Viewers watch 1 billion hours of YouTube movies per day on their TVs
On that very same observe, inside YouTube information exhibits that YouTube viewers are watching a median of 1 billion hours of content material every day on their TVs. So there’s a must give attention to creating high-resolution movies appropriate for TV viewing.
5. The common person spends over 28 hours on the YouTube app
Based on the Digital 2024 report, worldwide customers spend a median of 28 hours and 5 minutes on the YouTube cellular app. While this information is just for Android customers, it speaks volumes concerning the rising use of YouTube amongst cellular customers.
YouTube viewers and demographics statistics
Looking into YouTube stats on viewers and demographics will help you perceive who’s utilizing the platform. This provides you an thought whether or not the platform is good for reaching your audience.
6. YouTube customers skew male
Roughly 54.4% of YouTube customers are males and 45.6% are ladies. (There’s no information on different genders out there presently.)
7. The largest age group utilizing YouTube is between ages 25 and 34
Users aged between 25 and 34 account for 21.3% of YouTube’s person base, making them the biggest age group to make use of the platform. The second largest age group is between ages 35 and 44. Additionally, YouTube is fashionable amongst younger adults aged between 18 and 24, with this group making up 15.5% of the platform’s person base.

8. India has the biggest YouTube viewers, adopted by the United States and Brazil
There are roughly 462 million lively YouTube customers in India, making it the community’s largest viewers by nation. The United States comes subsequent with 239 million customers whereas 144 million customers are from Brazil.
9. The United States drives essentially the most YouTube visitors
A excessive person depend doesn’t essentially translate to increased visitors. In truth, the U.S. contributes essentially the most YouTube visitors (21.93%) in comparison with different international locations. In comparability, India, in second place, contributes to only 8.11% of the platform’s visitors.
YouTube promoting statistics
If you’re planning to run YouTube advertisements, it is advisable gauge the platform’s promoting efficiency. Whether this includes wanting into the advert income or the perfect advert codecs, it’s important to check a number of important YouTube promoting stats.
10. YouTube’s advert income crossed $30 billion in 2023
The platform’s annual advert income for 2023 amounted to $31 billion–up from the earlier 12 months’s $29.2 billion. This makes up 10.25% of Google’s international revenues.

11. Consumers discover YouTube advertisements to be extra related than linear TV promoting
YouTube advert concentrating on capabilities create a extremely tailor-made expertise for the tip person. According to a 2022 research, 59% of respondents agree that YouTube advertisements are extra related than advertisements on linear TV or different streaming apps.
12. Vertical video can enhance conversions per greenback
Vertical video—which means video filmed and seen in portrait mode, reasonably than panorama—has exploded in reputation on the platform because the launch of YouTube Shorts. People have been watching YouTube on a wide range of display screen sizes for fairly a while. Now, entrepreneurs have the instruments they should optimize for cellular viewing.
Tailoring YouTube advertisements to stick to content material consumption preferences can drive a noticeable carry in ROI. Vertical inventive belongings delivered 10% to twenty% extra conversions per greenback on YouTube Shorts when in comparison with panorama belongings.
13. Skippable advertisements carry out higher than non-skippable advertisements
Consumers like having a alternative, even relating to the advertisements they view. So it’s no shock that giving viewers the choice to skip an advert interprets to better-performing advertisements.
Twenty-nine % of entrepreneurs agree that pre-roll skippable advertisements are the best YouTube advert format. In comparability, solely 7% consider that non-skippable advertisements are efficient.
14. YouTube Shorts is rapidly changing into a high video promoting platform
Advertisers are more and more turning to video platforms for short-form video promoting. And YouTube Shorts is rapidly gaining floor as one of many main platforms for short-form video advertisements. In a survey of advert consumers, 43% say that their largest shoppers are promoting on YouTube Shorts.
So it’s time to reassess your YouTube advert campaigns to give attention to short-form advertisements and keep forward of the curve.
YouTube video and advertising statistics
You can be taught rather a lot about YouTube advertising by how different entrepreneurs are utilizing the platform. Similarly, the varieties of movies individuals watch on YouTube provides you with an thought of the way to market on the platform. So let’s check out some key YouTube video stats along with the platform’s advertising statistics.
15. Marketers plan to extend their use of YouTube movies in advertising
Marketers are reassessing YouTube’s place of their advertising combine. About 66% of entrepreneurs intend to extend their use of YouTube movies. Additionally, 59% plan to extend their natural actions on the platform.
16. YouTube is the second handiest platform for B2C content material advertising
The variety of entrepreneurs utilizing YouTube for natural content material advertising elevated from 55% to 67% between 2022 and 2023. This rising utilization is a results of the platform’s effectiveness.
In truth, YouTube is the second handiest social platform for content material advertising after LinkedIn. Eighty-six % of content material entrepreneurs take into account it at the very least considerably efficient.

17. YouTube is the primary platform for viewing reside content material
Among social video viewers within the U.S., 52% use YouTube to look at reside content material. This makes it the preferred platform for watching reside content material, placing it forward of Facebook and Instagram. So if reside video is part of your advertising technique, YouTube Live is the right place to execute it.

18. YouTube Shorts averages 70 billion views per day
Speaking of the recognition of short-form movies, YouTube Shorts now will get a median of 70 billion views every day. Marketers can journey on this wave by creating extra movies for YouTube Shorts to have interaction their viewers.
19. YouTube Shorts is the highest short-form video platform for discovery
With so many views every day, it comes as no shock that YouTube Shorts is the #1 short-form video platform for locating new merchandise and types. All the extra cause so as to add YouTube Shorts to your video advertising technique.
20. The most seen YouTube video of all time is “Baby Shark Dance”
(*25*), this one might be greater than acquainted. The viral hit took off in 2016 and shot to the highest of the checklist of most seen YouTube movies of all time.
The video has nearly 14 billion views, as of January 2024.
YouTube influencer statistics
Knowing the highest influencers on YouTube helps you perceive which influencers have an effect on the platform’s person base. This can then inform how you’re employed with influencers on the platform. Additionally, it provides you an thought of the varieties of content material which can be fashionable on the platform. Let’s take a look at a number of YouTube statistics on the platform’s high customers.
21.  T-Series – 261 million subscribers

The hottest YouTube channel is T-Series with 261 million subscribers. According to the newest YouTube channel stats, T-Series has amassed greater than 249 billion views for 20,000+ movies.
22.  MrBeast – 244 million subscribers
MrBeast ranks second general with 244 million subscribers. His channel has amassed greater than 44 billion views for simply 780 movies.
23.  CoCoMelon – Nursery Rhymes – 173 million subscribers
Coming up subsequent is the nursery rhymes channel, CoCoMelon with 173 million subscribers. Interestingly, the channel has extra views than MrBeast at over 179 billion views. With the channel having uploaded 1,000+ movies, it might be an indicator that video posting frequency impacts your YouTube views stats.
24.  SET India – 169 million subscribers
Another Indian channel to make it to the checklist, SET India is the fourth hottest channel with 169 million subscribers. The newest numbers present that the channel has 160 billion views with 131,000+ uploads.
25.  Kids Diana Show – 120 million subscribers
Kids Diana Show ranks fifth with 120 million subscribers. The channel has a complete of greater than 100 billion views with 1,100+ movies.
Turning these YouTube stats into motion
These key YouTube statistics provide you with insights into the platform and its advertising panorama. Transform these insights into motion by downloading our helpful YouTube technique template.

https://sproutsocial.com/insights/youtube-stats/