Purple Orange Brand Communications is on the lookout for a results-driven Senior Influencer Marketing Manager to assist lead the company’s subsequent chapter in influencer advertising administration on behalf of consumer companions.
Primary Responsibilities.
ASSIST AGENCY INFLUENCER PRACTICE – Trains, coaches, and develops crew members by main the company’s influencer advertising efforts with the objective to efficiently execute efficient ROI-driven influencer advertising campaigns. Maintains a stable understanding of influencer administration greatest practices with a watch in the direction of rising traits on social media platforms, creator engagement, and content material administration and efficiency. Serves as a conduit for communications upward and downward, maintains morale with the crew and is seen as a dependable, go-to particular person. Comfortable with crew delegation; clearly setting expectations, clarifying boundaries, and guaranteeing clear work assignments.
CLIENT SERVICE AND COMMUNICATION – Consistently gives superior consumer service, acts as a direct level of contact, and escalates points or key dangers as acceptable. Identifies key influencer partnership alternatives and clearly presents purchasers with creator attributes and proposals. Provides purchasers with succinct, nicely organized marketing campaign briefs. Works with inner groups to foster consumer belief by delivering consumer outputs and communication within the Purple Orange manner. Develops and nurtures glorious consumer relationships, mirrored in very excessive consumer satisfaction and retention charges.
CREATOR/INFLUENCER COMMUNICATION – Synthesizes consumer marketing campaign targets to determine and recruit related creators and influencers. Effectively communicates partnership alternatives to creators; content material targets, deliverables, funds and deadlines. Aligns creator necessities with purchasers’ budgets to maximise direct spend on every marketing campaign. Acts as a consultant on behalf of the consumer to instill model values, voice and professionalism.
CONTENT REPORTING AND ANALYSIS – Shows robust capacity to strategically assessment, manage and current influencer content material knowledge in an intuitive and presentable format. Consistently critiques related knowledge to determine traits, analyze campaigns, and supply consumer insights and proposals to duplicate or enhance future content material campaigns. Uses knowledge strategically and nimbly; all evaluation or knowledge shared to purchasers from the crew is constantly correct, exact, and intuitively organized to current a narrative. Able to teach others throughout all of those areas as nicely.
ACCOUNT STRATEGY & EXECUTION – Manages profitable consumer packages and assists company observe result in develop efficient methods and tactical plans for attaining consumer’s targets and targets. Possesses capacity to plan over quick and long-term intervals for account well being and program success. Prioritizes ways to align with consumer’s advertising targets and calendar whereas proactively adjusts targets when obligatory. Consistently demonstrates mental curiosity; difficult the established order, recurrently pitching new, or out of field growth or marketing campaign alternatives.
PORTFOLIO MANAGEMENT – Manages a number of purchasers with full efficiency possession, with stable organizational expertise and the flexibility to concentrate on and prioritize duties primarily based on consumer targets. Has full grasp of every purchasers’ SOW, delivering what’s due beneath phrases; maintains capacity to determine new alternatives to drive consumer success whereas conjunctively figuring out doable objective misalignments, attending to the basis of a difficulty, and bringing options to resolve.
Some journey is required for consumer conferences or different inner conferences, conferences, and many others.
Position Requirements.
Internal Knowledge & Technical Understanding
5+ years direct influencer advertising expertise (in-house, company, community) required.
Strong information of social media platforms and content material greatest practices (Instagram, TikTok, Youtube, Twitter) required.
Familiarity with devoted influencer administration SaaS platforms (Grin, Creator.Co, Upfluence and many others.)
Strong information of white labeling, darkish posting, content material boosting, and different content-driven efficiency advertising actions.
Experience drafting and reviewing influencer contracts inside contract administration platforms corresponding to Ironclad.
Fluid in Google Suite functions
Client Strategy
Nurtures glorious consumer relationships by clear and concise written communication and verbal presentation expertise, together with however not restricted to compilation of weekly and month-to-month assembly agendas, marketing campaign briefs, content material calendars, and budgetary requests.
Consistently curates high-quality creator targets that align with consumer values and voice.
Exhibits confidence, poise, and eloquence in consumer conferences and tough conditions.
Provides immediate and thorough responses to all consumer requests.
Understanding of key efficiency indicators (KPIs) associated to influencer-driven content material, and might clarify the which means to others.
Able to work throughout advertising groups to coordinate marketing campaign timing, product samples and targets.
Prioritizes competing targets and self-manages every day duties so as of urgency and significance.
Can clearly determine and talk strategic subsequent steps, due dates and job progress to inner groups and purchasers.
Has unimaginable consideration to element and is able to multi-tasking and coordinating a number of initiatives directly.
Displays accountability, all the time assembly deadlines and preserving commitments.
Influencer Strategy
Executes strategic creator identification, recruitment and negotiation efforts, and maintains long-term ambassador relationships by constant communication.
Can navigate influencer communication with confidence, placing the appropriate tone between partnership, advocating in the perfect curiosity of our purchasers, and imposing deliverables.
Stays abreast of the influencer advertising panorama to know rising ways and implementation.
Plans and executes influencer partnership technique on a month-to-month and long-lead foundation.
Ability to arrange ideas, emails, and different knowledge in easy-to-reference, intuitive methods.
Provides glorious oversight of influencer marketing campaign efficiency frequently.
Workflow & Internal Team Leadership
Clearly communicates progress, deadlines and job completion on every day / weekly duties and targets to observe lead.
Shows thorough organizational expertise throughout consumer deliverables, creator deliverables, content material archiving and ongoing duties.
Respond in a well timed method to inner requests from colleagues.
Informs Influencer Practice Lead of issues in an acceptable and well timed method.
Brings positivity, empathy, and integrity to all inner communication.
Recognizes the significance of being engaged of their work and preserving purchasers engaged.
Has robust inner motivation to get the job performed and performed nicely, with no room for errors.
Possesses mature and measured judgment, and the flexibility to unravel issues on their very own.
Comfortable collaborating with crew members in a distant setting.
Shows an curiosity in teaching direct stories with a capability to mentor new workers, set them up for fulfillment, and delegate duties for consumer and crew success.
Ability to journey as much as 10%.
Why Work at Purple Orange?
Purple Orange is a quickly rising digital progressive model communications company. We imagine in breaking down advertising silos and connecting the dots between earned media, affiliate marketing online, influencer advertising, and SEO. We’re large enough to have subtle purchasers and digital practices, however sufficiently small that each worker makes a serious contribution.
Based in Jackson Hole, WY, we’re actually dedicated to discovering work / life stability in every little thing we do.
Our Values.
Foster Team Connection.
Preference face-to-face interactions within the workplace AND by video chat
Preference verbal communication over written
Find alternatives to bond / spend time exterior of labor
Promote inclusive office the place there are questions are inspired
Focus on mentorship
Celebrate one another
Support Life.
Do the Best Work.
Be thought leaders — discover new concepts, success measurement, and methods
Be an individual — in our interactions and communications to others
Find Meaning in Our Work.
Be a Good Partner.
Facilitate and have fun others’ successes
Be accountable to established timelines and deliverables
Clear and considerate communication
Compensation.
Salary DOE, Group Health + Dental Insurance, IRA Company Matching, Unlimited PTO, distant work / WFH pleasant.
How to Apply.
Please ship resume + cowl letter + any further portfolio info to [email protected]
https://jobs.buckrail.com/job/2049/senior-influencer-marketing-manager/
