The influencer advertising trade in India is ready to witness outstanding development, with a projected 25% surge in 2024, reaching a staggering INR 2,344 crore. According to the newest report by EY and Collective Artists Network’s Big Bang Social, this upward trajectory is forecasted to proceed, culminating in a worth of INR 3,375 crore by 2026.The proliferation of social media in India has propelled influencer advertising to the forefront of model communication methods. With over 4 million influencers and an estimated 100 million people participating in product promotion on digital platforms, the attain of influencer advertising is intensive. Instagram and YouTube reign supreme as the most well-liked platforms for content material consumption, highlighting the important function these platforms play in shaping client preferences and buying choices.We break down the key findings and takeaways from the report, together with the newest tendencies and forecasts shaping India’s influencer advertising panorama, providing manufacturers unprecedented alternatives for engagement and development.
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https://hellopartner.com/2024/04/08/indias-influencer-marketing-boom-reveals-the-impact-of-creators-on-brands/
