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Artificial intelligence (AI) social media instruments are software program constructed to improve and optimize social media advertising and marketing efforts in all kinds of how.
These AI social media apps assist automate content material creation, scheduling, monitoring, engagement, and audience-targeting duties. Some AI instruments even supply superior capabilities that allow analyzing information, figuring out traits, making data-driven suggestions, and serving to companies higher perceive and attain their audience on social media platforms.
Our evaluate of the highest AI social media software program evaluated a number of platforms and chosen the very best choices to aid you uncover the suitable device in your firm.
Top AI Social Media Software Comparison
See how the very best AI social media software program examine in phrases of pricing, the phase they serve, and their options.
Free Forever Plan
Starting Price
Best For
Top Feature
HubSpot
Yes
$20 per 30 days per seat
Social media ROI reporting
Multi-language content material creation
ContentStudio
No
$25 per 30 days
Post scheduling
Content and influencer discovery
Hootsuite
No
$99 per 30 days
Brand social listening
Content discovery streams
Synthesia
No
$29 per 30 days
Creating video content material
Support 120 languages plus voices
Sprout Social
No
$249 per seat per 30 days
Performance analytics
Sentiment in the good inbox and opinions
Jasper AI
No
$49 per 30 days per seat
AI-assisted content material technology
Document collaboration
Flick
No
£14 per 30 days
Instagram customers
Content scheduling
Upgrow
No
$69 per 30 days
Growing Instagram account
Tracks month-to-month followers
Circleboom
Yes
$27.99 month-to-month
Managing X account
Provides X followers insights
Canva
Yes
$14.99 per 30 days
Creating social media belongings
Offers over 100 million pictures, movies, graphics, and audio
HubSpot: Best for Social Media ROI Reporting
Overall score: 4.5
Criteria
Rating (out of 5)
Pricing
5
Feature
4.2
Ease of use
4
Support
3.5
HubSpot is a supplier of inbound advertising and marketing and gross sales software program. It helps companies entice guests, convert leads, and shut clients. It provides numerous advertising and marketing, gross sales, customer support, and CRM instruments. HubSpot’s platform consists of e-mail advertising and marketing, social media administration, web site analytics, lead nurturing, and extra.
HubSpot has a synthetic intelligence social media publish generator that helps companies create, refine, and automate their social media posts. With this generative AI device, you’ll be able to overcome author’s block, generate extra leads, and save time by having the AI help with the creativeness and creation of social media content material for platforms like Facebook, Instagram, LinkedIn, and X. The AI social media publish generator not solely helps you rewrite but additionally increase upon your preliminary publish concepts, guaranteeing the content material is partaking, related, and tailor-made to your model’s tone of voice.
HubSpot’s AI social media publish generator is nice for entrepreneurs who need to analyze the efficiency of their social media posts and monitor their return on funding. It gives easy-to-use reporting capabilities that permit customers to monitor and assess the engagement metrics of their AI-assisted posts on numerous social media platforms.
HubSpot social publish monitoring dashboard.
Pros and Cons
Pros
Cons
Feature-rich.
Low-tier plans lack help for social media functionality.
You can simply monitor the efficiency of your AI-assisted social media posts throughout numerous platforms.
Predictive lead scoring is simply out there for Enterprise plan customers.
Pricing
Free Tools: Free for up to 5 customers.
Starter: $15 per 30 days per seat when paid upfront, or $20 per 30 days per seat when paid month-to-month.
Professional: Starts at $800 per 30 days when paid upfront. It consists of three seats and extra seats value $45 per 30 days. When paid month-to-month, it prices $890 per 30 days. It consists of three seats and extra seats value $50 per 30 days.
Enterprise: Starts at $3,600 per 30 days. It consists of 5 seats and extra seats value $75 per 30 days.
Features
search engine optimisation suggestions and optimizations.
Reporting dashboard.
Facebook Messenger and WhatsApp integration.
Multi-language content material creation.
A/B testing.
To see an inventory of the main generative AI apps, learn our information: Top 20 Generative AI Tools and Apps 2024
ContentStudio: Best for Post Scheduling
Overall score: 4.5/5
Criteria
Rating (out of 5)
Pricing
4
Feature
5
Ease of use
4
Support
4.5
ContentStudio helps creators handle and publish content material throughout numerous digital channels, corresponding to web sites, social media, and e-mail advertising and marketing. It usually gives AI instruments for creating, scheduling, optimizing, and analyzing content material to assist companies improve their on-line presence and interact with their viewers.
From AI-generated captions and pictures to hashtag options and emoji integration, ContentStudio provides a variety of instruments to improve your social media presence. Additionally, you’ll be able to handle your social campaigns, schedule posts, and analyze efficiency all in one place.
ContentStudio’s hands-free scheduling characteristic helps you propose, create, and schedule posts routinely revealed to the right channels on the proper time.
ContentStudio workspace dashboard.
Pros and Cons
Pros
Cons
It provides a number of view choices (checklist, feed, and grid views).
Limited media storage (10GB to 100GB).
Multi-channel social analytics.
The Starter plan lacks social inbox functionality.
Pricing
A 14-day free trial is offered.
Starter: $20 per 30 days when billed yearly or $25 per 30 days when billed month-to-month. One consumer solely.
Pro: $40 per 30 days when billed yearly or $49 per 30 days when billed month-to-month. Two customers solely.
Agency small: $80 per 30 days when billed yearly or $99 per 30 days when billed month-to-month. Five customers solely.
Agency medium: $160 per 30 days when billed yearly or $199 per 30 days when billed month-to-month. 10 customers solely.
Agency massive: $240 per 30 days when billed yearly or $299 per 30 days when billed month-to-month. 20 customers solely.
Features
Supported social networks embody X (previously Twitter), Facebook, Instagram, TikTookay, Pinterest, LinkedIn, YouTube, and extra
Publishing to blogs
Planning and collaboration capabilities
Analytics and reporting
Content and influencer discovery
AI assistant
AI caption generator
Hootsuite: Best for Brand Social Listening
Overall score: 4.3/5
Criteria
Rating (out of 5)
Pricing
4.2
Feature
5
Ease of use
4
Support
3.5
Hootsuite is a social media administration platform that permits customers to handle all their accounts from one centralized dashboard. With Hootsuite, you’ll be able to schedule posts, have interaction together with your viewers, monitor analytics, and run social media promoting campaigns. It additionally provides options for social listening, collaboration amongst crew members, and reporting on social media efficiency.
With Hootsuite’s AI-powered real-time monitoring and social listening capabilities, you’ll be able to monitor mentions of your model, firm, merchandise, and rivals to keep knowledgeable and reply successfully. The device gives disaster administration functionality, together with computerized alerts and response planning, to aid you navigate any surprising conditions or spikes in social exercise.
The platform helps Instagram (enterprise and private profiles), Twitter, Pinterest, Facebook (profiles, pages, and teams), LinkedIn (profiles and pages), and YouTube channels.
Hootsuite social media analytics dashboard.
Pros and Cons
Pros
Cons
Unlimited posts with all plans.
Professional and Team plans lack superior messaging and customer support capabilities.
Schedule and publish posts straight from Hootsuite.
Expensive.
Pricing
A 30-day free trial is offered.
Professional: $99 per 30 days — one consumer solely
Team: $249 per 30 days for up to 3 customers
Enterprise customized: Custom quote. Starts with 5 customers
Features
LinkedIn web page audience
Content discovery streams
Asset and content material library
Team productiveness reporting
Bulk scheduling
Synthesia: Best for Creating Video Content
Overall score: 4.2/5
Criteria
Rating (out of 5)
Pricing
3.5
Feature
5
Ease of use
4
Support
4
Synthesia is an AI video technology platform designed to aid you create life like movies from textual content enter. It can be utilized for numerous functions, corresponding to making personalised movies, digital avatars, and digital storytelling. It will also be used to create advertising and marketing movies, e-learning content material, and visible content material for social media.
You can create movies by inputting your script, customizing the visuals, and producing the video. The platform provides over 160 AI avatars and 120 languages for voiceovers. Synthesia permits customers to collaborate with their crew by sharing the video for suggestions after which both downloading the video in .mp4 format, getting a shareable hyperlink, or utilizing an embed code to share it.
Synthesia video creation atmosphere.
Pros and Cons
Pros
Cons
Easy to use.
The device could possibly be quicker.
Fast and responsive buyer help.
The device is costly.
Pricing
Starter: $22 per 30 days, billed yearly, or $29 month-to-month
Creator: $67 per 30 days, billed yearly, or $89 month-to-month
Enterprise: Custom quote
Features
Supports 120 languages plus voices
Offers 140+ AI avatars
Auto-generated closed captions
Lets you create professional-looking product explainers
Sprout Social: Best for Performance Analytics
Overall score: 4.1/5
Criteria
Rating (out of 5)
Pricing
4
Feature
5
Ease of use
4
Support
3
Sprout Social is usually utilized by advertising and marketing and social media groups to streamline their social media advertising and marketing efforts. It permits them to schedule posts, monitor efficiency metrics, monitor mentions, and interact with their viewers throughout numerous social media platforms.
Sprout Social incorporates AI and automation options to assist companies streamline their social media administration duties. These capabilities embody sentiment and textual evaluation, which may help determine traits and patterns in social media conversations. Sprout’s integration with OpenAI allows the automation of handbook duties, permitting groups to give attention to high-impact work that requires human decision-making.
Sprout Social stands out for its strong efficiency analytics capabilities. It gives detailed insights into the efficiency of your social media campaigns, serving to you monitor key metrics corresponding to engagement, attain, and conversion charges.
Sprout Social profile efficiency analytics dashboard.
Pros and Cons
Pros
Cons
Strong analytics and reporting.
Limited help.
Centralized social media inbox.
Expensive.
Pricing
A 30-day free trial is offered.
Standard: $199 per seat/month billed yearly or $249 per seat/month billed month-to-month.
Professional: $299 per seat/month billed yearly or $399 per seat/month billed month-to-month.
Advanced: $399 per seat/month billed yearly or $499 per seat/month billed month-to-month.
Enterprise: Custom quote.
Features
Social reporting for Facebook, Instagram, X, and LinkedIn
Digital asset and content material library
Support influencer advertising and marketing
Sentiment in the good inbox and opinions
Provides aggressive experiences for Instagram, Facebook, and X
Jasper AI: Best for AI-Assisted Content (*10*)
Overall score: 4/5
Criteria
Rating (out of 5)
Pricing
3
Feature
5
Ease of use
4
Support
3.5
If you want a complicated device to generate AI-assisted social media posts, Jasper AI could possibly be an appropriate answer. Jasper AI is an AI-powered content material creation platform that helps companies and people generate high-quality written content material. It makes use of pure language processing (NLP) expertise to help in creating weblog posts, articles, social media posts, and different written content material.
Jasper AI provides AI-charged social media instruments that may aid you create captions, repurpose content material at scale, generate belongings for advertising and marketing campaigns, remix content material, entry over 50 templates for numerous abilities like writing headlines and weblog posts, and make the most of an AI chatbot for duties, analysis, and answering questions by means of conversational interfaces.
Jasper AI templates view.
Pros and Cons
Pros
Cons
Easy to use.
Out requires important human contact/modifying.
Offers a Chrome and Edge extension for added comfort.
Results are extremely depending on the standard of immediate.
Pricing
A 7-day free trial is offered.
Creator: $39 per 30 days/seat billed yearly or $49 per 30 days/seat billed month-to-month
Pro: $59 per 30 days/seat billed yearly or $69 per 30 days/seat billed month-to-month
Business: Custom quote
Features
Support over 30 languages
Company information hub
Document collaboration
Includes plagiarism checker
Offers 50+ templates
Flick: Best for Instagram Users
Overall score: 3.7/5
Criteria
Rating (out of 5)
Pricing
3.5
Feature
3.2
Ease of use
4
Support
5
While Flick helps and works with numerous social media platforms, it’s primarily referred to as a strong device for Instagram customers.
From information analytics and hashtag efficiency monitoring to viewers insights and content material scheduling, Flick gives customers with the sources to enhance their social media technique and engagement. The device provides superior hashtag analysis and administration instruments, together with hashtag collections, instructed hashtags, hashtag search, and good auditing. You can entry hashtag metrics, analyze hashtag efficiency, and use the randomizer characteristic to uncover new hashtags in your content material.
In phrases of scheduling, Flick helps Instagram (Posts & Reels), Facebook, TikTookay, and LinkedIn, permitting you to plan and publish content material throughout a number of platforms from one centralized dashboard. Flick gives insights into the very best instances to publish on Instagram, a feed preview for visualizing how posts will seem on the platform, and the flexibility to create draft posts for future scheduling.
Flick dashboard.
Pros and Cons
Pros
Cons
Easy to use.
Adding further social and customers exterior your plan default restrict prices further.
Responsive buyer help.
The Solo plan lacks some core hashtag options.
Pricing
A 7-day free trial is offered.
Solo: £11 per 30 days when billed yearly or £14 per 30 days when billed month-to-month (restricted to one consumer)
Pro: £24 per 30 days when billed yearly or £30 per 30 days when billed month-to-month (restricted to two customers)
Agency: £55 per 30 days when billed yearly or £68 per 30 days when billed month-to-month (up to 20 customers)
Features
Content scheduling
Offers analytics instruments to monitor account efficiency, content material engagement (together with Feed, Stories, and Reels), viewers exercise, and hashtag efficiency for Instagram customers
The media library characteristic allows you to retailer and set up your visible belongings for simple entry when creating posts
Upgrow: Best for Growing Instagram Account
Overall score: 3.7/5
Criteria
Rating (out of 5)
Pricing
2.6
Feature
3.7
Ease of use
4
Support
5
UpGrow is an AI-powered social media development service that routinely helps customers achieve actual Instagram followers. It makes use of AI fashions, paid promoting, micro-interactions, and real-human engagement to entice and interact followers to your Instagram account. UpGrow makes use of superior AI algorithms and data-driven insights to goal the suitable viewers, optimize profiles, and create partaking content material to entice followers.
UpGrow additionally provides options like location concentrating on, area of interest and curiosity concentrating on, age and gender filters, language concentrating on, and a viral content material library to assist customers improve their Instagram presence.
Upgrow development dashboard.
Pros and cons
Pros
Cons
Excellent buyer help.
Somewhat costly.
Easy to use.
Niche-specific.
Pricing
Basic Plan: $59 per 30 days for one 12 months or $69 per 30 days for the primary month
Pro Plan: $99 per 30 days for one 12 months or $99 per 30 days for the primary month
Turbo Plan: $179 per 30 days for one 12 months or $199 per 30 days for the primary month
Features
The month-to-month follower depend is determined by your subscription plan
Real-time analytics
Language concentrating on
Smart auto-targeting
AI profile optimization
Niche and curiosity concentrating on
Circleboom: Best for Managing X Account
Overall score: 4.5/5
Criteria
Rating (out of 5)
Pricing
5
Feature
4.2
Ease of use
4
Support
3.5
Circleboom is a social media administration AI device that helps customers handle their X accounts by offering options corresponding to scheduling posts, monitoring analytics, and managing followers. It additionally provides instruments for locating new followers, cleansing up inactive accounts, and analyzing engagement on X.
Circleboom primarily focuses on managing X accounts, offering analytics, follower insights, and instruments to discover and remove pretend or inactive accounts, and serving to customers discover new friends on the platform. Circleboom Publish permits customers to schedule and publish content material throughout numerous social media platforms, together with Instagram, Facebook, LinkedIn, and Google My Business.
Circleboom X dashboard.
Pros and Cons
Pros
Cons
Smart search functionality.
Low-tier plans have restricted options.
Lots of pricing tiers give customers loads of choices.
Somewhat costly.
Pricing
Twitter (X) administration:
Free endlessly: No value for one profile
Limited Plan: $9.99 per 30 days billed yearly or $27.99 month-to-month
Pro: $16.99 per 30 days billed yearly or $35.99 month-to-month
Plus: $23.99 per 30 days billed yearly or $45.99 month-to-month
Premium: $29.99 per 30 days billed yearly or $55.99 month-to-month
Overall social media publishing:
Pro: $24.99 per 30 days billed yearly or $29.99 month-to-month
Premium: $34.99 per 30 days billed yearly or $44.99 month-to-month
Business: $79.99 per 30 days billed yearly or $89.99 month-to-month
Enterprise: $209.99 per 30 days billed yearly or $249.99 month-to-month
Features
Chat GPT-4 integration
X followers insights
Account analytics
Advanced X search
User analytics
Canva: Best for Creating Social Media Assets
Overall score: 3.5/5
Criteria
Rating (out of 5)
Pricing
3.7
Feature
3.3
Ease of use
4
Support
2.5
Canva is a web-based graphic design platform that permits you to create visible content material, corresponding to flyers, posters, social media posts, and displays. It provides a user-friendly interface with pre-designed templates, drag-and-drop performance, and a variety of design components and customization choices.
Canva provides templates for common social media platforms like Facebook, Instagram, X, and Pinterest. With these templates, you’ll be able to simply create content material in your social media profiles, corresponding to posts, tales, cowl pictures, and adverts.
Canva’s social media templates aid you guarantee your content material meets every platform’s particular measurement and structure necessities, making it simpler to create professional-looking posts. Canva provides a library of photos, icons, fonts, and different design components that can be utilized to customise social media graphics and make them eye-catching.
Canva design homepage.
Pros and Cons
Pros
Cons
Users want no design information.
Free plan storage is restricted to 5GB.
Excellent worth for each free and paid variations.
Users with advanced design necessities may discover Canva’s capabilities comparatively restrictive.
Pricing
Canva free: No value for one particular person
Canva Pro: $119.99 per 12 months for one particular person or $14.99 month-to-month for one particular person
Canva for groups: $119.90 per 12 months for one particular person or $11.99 month-to-month for one particular person (requires a minimal of two folks)
Canva enterprise: Custom quote
Features
Generate on-brand copy with AI
Offers over 100 million pictures, movies, graphics, and audio
Plan and schedule social content material
Provides over 20 AI-powered design instruments
Real-time collaboration
Offers up to 1TB of cloud storage
How to Choose the Best AI Social Media Software for Your Business
To uncover the very best AI social media software program for your enterprise, you could first determine your enterprise wants, as the suitable device will considerably rely in your particular social media technique.
Our evaluation discovered that Canva is right for these in search of reasonably priced, DIY software program to create their digital belongings. Synthesia is right for video technology, whereas Jasper may help you generate AI-assisted content material. Those trying to handle and develop their social media followers ought to think about Upgrow, Flick, and Circleboom.
Note that a few of these instruments can be utilized in mixture, that means their capability will be boosted additional when used in tandem with different high AI social media instruments.
How We Evaluated AI Social Media Software
To consider AI social media software program, we checked out a number of key elements.
Feature set – 35%
The characteristic set of the AI social media software program is essential in figuring out its capabilities and effectiveness. Hence, it was given the best weight of 35%. The key capabilities we thought of embody:
Assists with drawback fixing
Automates scheduling and publishing
Processes information to perceive viewers response
Uses AL/ML to predict efficiency
Pricing – 25%
Pricing was given a 25% weighting, as we needed to make sure that the software program was reasonably priced and supplied good worth for its options.
Ease of use – 25%
Ease of use is one other key facet when evaluating AI social media software program. We assessed the software program’s user-friendliness, together with the interface design, navigation, and customization choices.
Support – 15%
Good buyer help is important when utilizing any software program, together with AI social media software program. We evaluated the extent of help supplied by the software program vendor, together with the provision of help channels, response instances, and helpfulness of help employees.
AI Social Media Tools: Frequently Asked Questions (FAQs)
What are AI social media instruments?
AI social media instruments are AI-powered software program constructed to automate and optimize social media advertising and marketing duties and methods. These instruments may help companies analyze information, plan and schedule posts, have interaction with followers, and optimize a enterprise’s social media technique.
AI social media instruments also can assist automate responses to feedback and messages, monitor sentiment, and determine potential influencers or model advocates.
Are AI instruments able to analyzing social media engagement?
Yes, AI instruments are absolutely able to analyzing social media engagement. They can monitor metrics corresponding to likes, feedback, shares, and followers and supply insights on consumer engagement, sentiment, and traits. AI instruments also can analyze viewers demographics and behaviors to assist companies higher perceive and goal their viewers.
What options do social media AI instruments usually supply?
Some customary options of social media AI instruments embody sentiment evaluation, influencer identification, automated posting and scheduling, viewers segmentation, social listening, and efficiency analytics.
Bottom Line: AI Social Media Tools Are Reshaping Social Media
The proper AI software program can rework the way in which companies work together with their viewers on-line, main to elevated engagement, model loyalty, and success. Moreover, AI social media apps are reshaping social media by enabling customers of those instruments to turn out to be exponentially simpler at leveraging the facility of social media.
Clearly, by leveraging the facility of AI, organizations can enormously enhance their social media attain and obtain much better outcomes. AI social media software program may help corporations preserve constant on-line presence, from creating personalised content material to analyzing information and optimizing campaigns. Choosing the very best AI social media software program can provide corporations a aggressive edge, drive engagement, and improve ROI.
For a full portrait of the AI distributors serving a wide selection of enterprise wants, learn our in-depth information: 150+ Top AI Companies 2024
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