The evolution of AI content material creation providers is reworking international industries. Yet, a major hole stays of their skilled utility—particularly, capturing the distinctive emotion, tone, and elegance of manufacturers and firms. Korean startup ASTAR is bridging this divide with its progressive Emotional Contents Generative AI AVICA and ASTARMIZE platform, empowering companies to develop custom-made content material that embodies their model id.
ASTAR’s AVICA engine, built-in into the ASTARMIZE platform, revolutionizes content material advertising and marketing by leveraging AI to effectively generate emotionally resonant, inventive, and optimized content material. This innovation allows companies to take care of a compelling on-line presence, improve market engagement, and enhance advertising and marketing ROI whereas decreasing the time and prices related with it.
Bridging the Gap in Professional AI Content Creation
Founded in 2022, ASTAR gives advertising and marketing content material automation providers that empower firms to plan, create, publish, and handle content material seamlessly by way of AI expertise. Using a high-down shopper enlargement technique, ASTAR’s AVICA engine within the ASTARMIZE platform gives complete content material creation, together with textual content, photographs, movies, and voice.
In 2023, ASTAR launched its AI AVICA as an API to giant firms and startups, and it has 4 patents pending for applied sciences corresponding to AI copywriting and self-growing AI. In November 2023, the platform received the primary gold, silver, and bronze awards in generative AI on the Seoul International Invention Exhibition organized by the Korean Intellectual Property Office and the Korea Intellectual Property Association. ASTAR leverages a B2B SaaS mannequin focusing on corporates like Samsung and LG, aiming to increase to luxurious manufacturers like Chanel and Gucci.
Unveiling ASTAR’s Innovative Solutions Globally
At the 2024 International Exhibition of Inventions in Geneva, Switzerland, ASTAR will showcase AVICA and ASTARMIZE—geared up with emotional copywriting generative AI. ASTARMIZE, a fusion of ASTAR, Customize, and Optimize, supplies companies with a tailor-made generative AI mannequin that optimizes content material creation, from advertising and marketing copy to picture era.
Lee Jae-won, CEO of ASTAR, emphasised the importance of ASTAR’s options in simplifying content material advertising and marketing for companies, acknowledging the challenges of present content material creation processes and the necessity for specialised AI providers. “As a advertising and marketing company, I’ve seen how onerous and time-consuming it’s for firms to plan and create content material. From giant enterprises and huge promoting firms to startups and commerce firms, all of them need to do content material advertising and marketing effectively. Still, we additionally realized that there’s a lack of specialised content material advertising and marketing era AI providers for present workers to make use of of their work, so we developed a associated resolution,” stated Lee Jae-won, CEO of ASTAR.
“In addition to offering ASTARMIZE to varied home firms, we plan to enter the commerce market by specializing in abroad promoting firms to maximise the income market. We will proceed to launch options that robotically generate content material that displays pattern-primarily based key phrases, buzzwords, and neologisms with out the necessity for firms to organize them by including automated bots to ASTARMIZE. We hope that many firms will discover their content material by way of ASTARMIZE and grow to be a shining star.”
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