WHY TRUST INFLUENCER MARKETING HUB?
Influencer Marketing Hub units itself aside from typical assessment platforms via the involvement of Influencer Marketing specialists reminiscent of Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and different notable business figures. This professional group brings a profound understanding of the Influencer Marketing panorama, assessing instruments and platforms with an insider’s perspective on capabilities, expertise, and business acumen. Unlike user-generated assessment platforms, Influencer Marketing Hub’s evaluations are rooted in in depth firsthand expertise and direct interactions with the instruments and platforms in query. This ensures that the opinions should not solely reliable but additionally deeply knowledgeable. High-caliber manufacturers like MOMENTiQ, Ubiquitous, and Viral Nation bear rigorous month-to-month evaluations, highlighting the platform’s dedication to figuring out and showcasing top-tier options in Influencer Marketing and past.
Influencer Marketing Hub employs an expert-driven methodology to consider Influencer Marketing companies, making certain that our suggestions are each dependable and complete. This method is designed to assist companies and people discover one of the best companies to meet their particular Influencer Marketing wants. Here’s how we assess the assorted companies like MOMENTiQ, Ubiquitous, and Viral Nation:
Strategic Analysis of Agency Capabilities: We begin by analyzing every Influencer Marketing company’s core competencies, reminiscent of search engine optimization, PPC, content material advertising and marketing, and social media technique. Our focus is on figuring out Influencer Marketing that not solely supply a variety of companies but additionally display distinctive ability in executing high-impact Influencer Marketing campaigns.
It’s no secret—in the present day’s advertising and marketing subject is vastly completely different from what it was many years in the past. Once upon a time, TV advertisements reigned supreme; now, social media is king. Gone are the times the place advertising and marketing departments merely churned out taglines for manufacturers and dictated what customers ought to get. These days, advertising and marketing is a two-way road, with customers having extra say now than ever earlier than. It’s an thrilling world as we see odd individuals rise to turn into widespread influencers, wielding authority that may both enhance a model’s picture or destroy it.From small-scale startups to huge, established international manufacturers, influencers are proving to be an efficient advertising and marketing technique throughout many industries. Many individuals desire to search out opinions and their friends’ opinions as a substitute of simply taking what a model says about itself at face worth.YouTube has remained one of the vital profitable social media platforms for influencer advertising and marketing. In reality, in accordance to the most recent YouTube stats, the platform ranks second in reputation amongst influencer entrepreneurs. About 70% of entrepreneurs contemplate YouTube to be an necessary platform for executing their influencer advertising and marketing methods.This is essentially owing to the character of video content material and the extent of engagement it may supply to the viewers. Videos are a well-liked type of content material—entertaining, informative, and with a lot of alternative for promoting. It’s no surprise many manufacturers need to improve their presence on YouTube.Influencers can take a model to the following degree, and looking for the companies of an influencer advertising and marketing company is an efficient method to do this.Top YouTube Influencer Marketing Agencies to Level Up Your Videos:
What Does an Influencer Marketing Agency Provide?Prominent influencer advertising and marketing companies present companies that cater to the assorted wants of manufacturers. They will help you craft a marketing campaign that’s tailor-made to your model and goal market, together with the influencer that almost all fits your picture and objectives.That stated, a lot of the prime influencer advertising and marketing companies do supply a full suite of companies. You inform them your objectives, and so they maintain every part to aid you obtain them. Some of the companies that an influencer advertising and marketing company can present are:
Identification of target market
Influencer matching
Content creation and administration
ROI monitoring
Data evaluation
Top YouTube Influencer Marketing AgenciesIf you’re a model wanting to degree up your presence on YouTube, listed here are 18 of one of the best YouTube influencer advertising and marketing companies to contemplate. Do take word that whereas most of those have places of work and headquarters positioned in North America, the work of companies in influencer advertising and marketing is primarily international in nature. Having stated that, the listing does embrace some companies which have a strong presence in Europe and Asia.
Top
youtube influencer advertising and marketing companies
2024
Office Location(s): Los Angeles, CA
Pricing: The minimal venture value at MOMENTiQ is $50,000.
Notable Clients: MomentIQ has labored with manufacturers reminiscent of American Eagle, Ulta Beauty, and Fashion Nova.
MOMENTiQ, established by a group famend for creating main influencer advertising and marketing companies and platforms, has carved its area of interest in driving influencer advertising and marketing campaigns, with a definite emphasis on YouTube. The company tailors campaigns to numerous aims reminiscent of model consciousness KPIs and efficiency advertising and marketing KPIs.
Their method isn’t merely about reaching an viewers however optimizing campaigns to join on a profound degree. From defining objectives, viewers, and price range, MOMENTiQ delivers campaigns that seize hundreds of thousands of views. YouTube is their space of mastery, with a capability to develop stronger consciousness and aligning with creators that greatest resonate with the model’s essence.
MOMENTiQ’s end-to-end influencer campaigns are geared to produce tangible outcomes. They leverage their distinctive method in constructing campaigns, focusing not solely on mere views but additionally on in-depth engagement. Their specialty in YouTube permits them to faucet right into a vibrant, dynamic viewers.
With a promise to “convey the eyeballs of the world to you,” they don’t simply seize consciousness however create lasting impressions with the proper creators. Their method transcends superficial engagement, going past 7 seconds to develop a extra substantial reference to goal audiences. In working with corporations who “get it,” MOMENTiQ illustrates a future-forward imaginative and prescient of influencer advertising and marketing.
Key YouTube Services:
User-generated content material
Results-driven influencer campaigns
Office Location(s): Los Angeles, CA
Pricing: The minimal venture value at Ubiquitous is $20,000 with an hourly fee of $150 to $200.
Notable Clients: Ubiquitous has a formidable shopper roster consisting of names reminiscent of Amazon, Adobe, Cash App, Casper, Doritos, McDonald’s, Steve Madden, and Target.
Ubiquitous is an organization based by Alex Elsea in 2020 to meet the gaps in TikTok influencer advertising and marketing companies. Since its launch in 2021, it has turn into a fast-growing full-service advertising and marketing company that unlocks cross-platform influencer advertising and marketing. Its companies are targeted on delivering development on TikTok, Instagram, and YouTube.
Ubiquitous serves as a central hub for manufacturers, influencers, and creators. They have a market app the place manufacturers can simply discover influencers and creators who match the precise wants of a specific advertising and marketing marketing campaign.
Aside from this, the corporate can also be deeply invested in offering data-driven options which can be agile sufficient to meet the stringent calls for of the fast-evolving influencer advertising and marketing business. They supply end-to-end marketing campaign administration, full artistic companies, knowledge analytics, metric-based strategizing, and influencer administration.
Key YouTube Services:
Campaign technique and planning
Content manufacturing administration
Custom artistic briefs
Real-time efficiency monitoring
Campaign optimization
Office Location(s): USA, Canada, Caribbean
Pricing: Viral Nation works on initiatives ranging between $50,000 and $200,000.
Notable Clients: Viral Nation has partnered with main manufacturers reminiscent of Meta Quest 2, Call of Duty, PUBG, smartwater, Energizer, and Bud Light.
Viral Nation began out as a social media expertise company in 2014. When the corporate realized the expansion potential of working with manufacturers for advertising and marketing, they created the now multi-awarded influencer advertising and marketing company providing a full vary of companies for shoppers.
They present companies for any business throughout all social media platforms, utilizing a variety of influencers from nano influencers to celebrities. Just lately, Viral Nation launched Viral Nation Sports, bringing the world of sports activities to the influencer advertising and marketing recreation.
Their international campaigns have gained prestigious awards, cementing Viral Nation as a number one influencer advertising and marketing company.
Their proprietary software program for knowledge evaluation, Influsoft™, has licensed API integrations with nearly all social media platforms, together with YouTube, Instagram, Facebook, and TikTok. The platform may even do superior social listening so shoppers could have data on what their audiences are posting on social media about their model, in addition to their opponents’.
Key YouTube Services:
Trend evaluation
Paid media integration and boosting
AI-powered model security evaluation
Creative repurposing
Holistic advertising and marketing integration
Office Location(s): Orlando, FL; Los Angeles, CA; Tokyo, Japan
Pricing: The minimal venture value at NeoReach is $50,000.
Notable Clients: Some of the highest manufacturers they’ve labored with embrace TikTok, NVIDIA, Netflix, Macy’s, Blue Apron, The History Channel, and A&E.
More than an influencer search engine, NeoReach presents marketing campaign administration instruments to assist its shoppers sustain with their influencer advertising and marketing efforts. They handle the complete influencer marketing campaign journey, from technique and influencer sourcing to execution and detailed reporting.
Their platform integrates with their shoppers to be sure that communication is proactive and that data-driven outcomes move effectively. They not solely aid you seek for influencers but additionally just remember to have the proper relationship together with your chosen content material creator. NeoReach works carefully with these influencers to create path for the marketing campaign.
NeoReach makes use of a number of knowledge sources to create a singular technique for every of its shoppers. Moreover, they adapt these methods in order that they match any platform. NeoReach is in a position to attain the proper viewers by forming data-driven campaigns that compellingly signify their shopper’s story. Working with their creators additionally permits them to examine that each one technique factors are lined and that the marketing campaign is on monitor.
Key YouTube Services:
Competitor audits
Audience demographics matching
Influencer introduction
Contract negotiation
Shipping and funds
Paid amplification
Office Location(s): Miami, FL and New York, NY
Pricing: The minimal venture value at The Influencer Marketing Factory is $20,000.
Notable Clients: The Influencer Marketing Factory has a formidable shopper roster boasting names reminiscent of BenQ, Dunkin’ Donuts, Universal Music, SONY, and Go toKorea.
There’s a motive why the Influencer Marketing Factory is constantly on many web sites’ lists of prime US influencer advertising and marketing companies. They are a full-service company, trusted by huge manufacturers reminiscent of Warner Music Group, Google, and Snapchat. They focus totally on TikTok, YouTube, Instagram, Triller, and Twitch.
They additionally function as a expertise company for creators and influencers who need to get offers and sponsorships with main manufacturers. This method, the company has entry to each in-house and exterior influencers which you can select from.
The Influencer Marketing Factory could be very data-driven. They ask their shoppers what their KPIs are and construct a marketing campaign round these objectives. They have a look at a model’s values and counsel influencers which can be aligned with these values for max affect.
When it comes to content material creation, the company can also be concerned in structuring and executing the right content material that may pique the curiosity of the target market. Engagement is monitored and recorded by the company, with a full report on the finish of the marketing campaign detailing successes and failures.
Key YouTube Services:
Target viewers identification
Audience-influencer matching
Influencer contracting
Office Location(s): New York, NY
Pricing: Minimum venture measurement is $100,000+ with a median hourly fee of $150 – $199 / hr
Notable Clients: Lenox, KISS, American Standard, EOS
Founded over 9 years in the past, The Shelf has established itself as a outstanding YouTube Influencer Marketing company. Their method is deeply rooted in data-driven methods, making certain that every YouTube influencer marketing campaign is just not solely artistic but additionally yields excessive ROI.
This company stands out for its capacity to meticulously plan, execute, handle, and optimize influencer campaigns, making them a go-to selection for manufacturers looking for impactful YouTube advertising and marketing.
At The Shelf, they focus on figuring out probably the most appropriate YouTube creators on your model, leveraging their in depth knowledge from over 1 billion collected posts. Their companies prolong past mere influencer choice into crafting campaigns that improve product promotion, construct model consciousness, and align together with your model’s objectives. Their international community of influencers and storytellers ensures that your model’s story resonates together with your target market, establishing belief and authority in your area of interest.
Key YouTube Services:
YouTube Brand Integration Strategy
YouTube Content Amplification
YouTube Performance Analytics and Reporting
YouTube Creative Campaign Development
Office Location(s): London, UK; New York, NY and Singapore, Asia
Pricing: The minimal venture measurement at Goat is $50,000.
Notable Clients: The Goat Agency has crafted successful YouTube influencer campaigns for manufacturers reminiscent of Nivea, Wayfair, Dell, Odeon, Intuit Turbotax, and UniDays.
Founded in 2015, Goat is a number one YouTube influencer advertising and marketing company that helps manufacturers in numerous sectors kind partnerships with macro and micro YouTube creators. They are recognized for his or her experience in designing methods that align with shopper objectives and marketing campaign aims, backed by in depth market analysis and proprietary databases.
Goat ensures shopper deliverables by managing influencers, content material creation, and funds. They guarantee strong marketing campaign administration via a devoted account supervisor who serves as the first contact. Post-campaign, shoppers obtain complete evaluation studies providing insights, suggestions, and future learnings.
Goat’s dedication to assembly marketing campaign KPIs units them aside, promising to contract extra influencers till the targets are met. They have confirmed success in disruptive campaigns throughout a number of platforms, as showcased within the award-nominated Saints Row marketing campaign, which resulted in 9.2 million video views and over-performance on video views by 124%.
Key YouTube Services:
In-house video manufacturing
Editing and design
Community administration
Paid media
Livestream advertisements
Office Location(s): Dallas, TX; New York, NY; London, UK; Paris France; Sao Paolo, Brazil; Berlin, Germany; Shanghai, China; Sydney, Australia
Pricing: The minimal venture measurement at LTK is $50,000.
Notable Clients: LTK has labored with notable manufacturers in retail and style boasting names reminiscent of Walmart, Missguided, Mary Kay, L’Oreal, and IDA.
Formerly known as rewardStyle & LIKEtoKNOW.it, LTK is a worldwide group of lots of of 1000’s of first-class content material creators and types. They supply end-to-end marketing campaign execution throughout all the most important life-style classes that embrace well being and wellness, ladies’s style, males’s style, and wonder. LTK additionally operates as a platform for influencers and creators involved in collaboration alternatives, one-on-one development consulting, and straightforward instruments.
Whether you’re an influencer or a model, LTK presents a number of advantages. Brands can benefit from LTK’s distinctive entry to over 10 years of historic model efficiency knowledge that may give them real-time perception into their affect. Armed with this knowledge, they’re a lot better outfitted to develop their affect by focusing on the proper viewers on social media.
For creators, one of many greatest perks is unique entry to a personalised store on LTK. Plus, creators may also leverage LTK’s proprietary creator efficiency knowledge to assist them maximize their earnings.
Key YouTube Services:
Brand consulting
Media boosting
Retail media community
Content licensing
Amplified distribution
Office Location(s): Vancouver, BC
Pricing: Vireo Video works on initiatives as small as $5,000 and fees $150 to $200 per hour.
Notable Clients: Vireo Video has labored with corporations reminiscent of iVisa, Gelato, Best Buy, Briogeo, PolicyMe, and Exabeam.
Vireo Video is a YouTube influencer advertising and marketing company that focuses on connecting companies with prime influencers and creators to improve model consciousness and gross sales. As a licensed YouTube professional group, Vireo Video has a deep understanding of the platform, permitting them to develop strategic campaigns that maximize outcomes. Their refined course of for YouTube influencer advertising and marketing ensures a profitable marketing campaign from begin to end. They work with a various group of shoppers and industries, starting from thought leaders and coaches to B2B and B2C companies.
The group at Vireo Video consists of YouTube creators with a large attain on their very own channels, which permits them to strategize from a spot of experience. They present a spread of YouTube influencer advertising and marketing companies, together with marketing campaign technique, collaboration and content material assessment, influencer sourcing and negotiation, influencers and marketing campaign administration, content material launch, and reporting. Vireo Video can also be a licensed Google Partner, demonstrating their experience and success in search, show, video, and purchasing.
Vireo Video has helped their shoppers collectively achieve over 2+ billion video views and generated tens of hundreds of thousands in further income. They are recognized for his or her responsiveness, communication, professionalism, and professional steerage, as highlighted by certainly one of their shoppers, Lise Leblanc.
Key YouTube Services:
Video search engine optimization
Creative improvement
Channel auditing
Full-service YouTube advertising and marketing
Office Location(s): Houston, TX; Los Angeles, CA; New York, NY and Amsterdam, Netherlands
Pricing: The minimal venture measurement at RentInfluence is $50,000.
Notable Clients: RentInfluence has partnered with shoppers in a variety of industries boasting names reminiscent of Grammarly, McDonald’s, Southwest Airlines, Lee denims, Nickelodeon, and Community Coffee.
RentInfluence is one other staple in lots of prime company lists on-line. Since 2011, they’ve been targeted on influencer advertising and marketing, sharpening their expertise and experience within the business. As an company providing a full-service suite, they supply companies from technique improvement to compliance and analytics. Each marketing campaign is tailor-fit to the shopper, making certain that the manufacturers get probably the most of their advertising and marketing.
RentInfluence prides itself on what they name “experiential ideation and achievement.” Because of their years of expertise within the business, they’re attuned to the emotional wants of the market and are in a position to foster robust connections and develop next-level loyalty with customers for his or her shoppers. What they create is just not merely content material, however optimistic experiences for the followers.
Key YouTube Services:
Influencer curation
Negotiations and contracting
Payments + 1099s
Content auditing
Paid media
Tailored analytics
Office Location(s): Raleigh, NC and Birmingham, MI
Pricing: The minimal venture value at Carusele is $20,000.
Notable Clients: Carusele has partnered with a variety of shopper manufacturers throughout a wide range of verticals with names reminiscent of Clearasil, Tyson Tastemakers, Ikea, Walgreens, Herbal Essences, Frito Lays, Britax, and even UFC.
Multi-awarded firm Carusele is probably one of the vital revolutionary and revolutionary advertising and marketing companies in the present day. They eschew conventional influencer advertising and marketing that focuses on issues like self-importance metrics and synthetic clicks in favor of a extra strong, strategic, and data-driven method. This makes Carusele one of many go-to companies for YouTube influencer advertising and marketing.
Their trademarked measurement system, Engaged Audience Profiles™, offers shoppers an in-depth have a look at the varieties of people that have interaction with the content material. This system permits Carusele and their shoppers to decide that the clicks, likes, and shares that the influencer receives are from real individuals.
A revolutionary and revolutionary advertising and marketing company, Carusele has additionally developed different proprietary algorithms except for Engaged Audience Profiles to assist them analyze the performances of their campaigns.
Key YouTube Services:
Hand-selected influencers
Manual influencer vetting
Campaign monitoring
Real-time optimization
Office Location(s): New York, NY; San Francisco, CA; Tel Aviv, Israel, and London, UK
Pricing: The minimal venture value at Moburst is $20,000 with an hourly fee of $150 to $200.
Notable Clients: Moburst has crafted successful influencer campaigns for manufacturers reminiscent of Samsung, Abide, Redefine Meat, and Shopkick.
Moburst began out as an company with mobile-first roots in 2013 to turn into one of the vital widespread full-service digital companies on this planet. They present a variety of companies for a variety of industries throughout all the principle social media platforms. Included of their listing of unimaginable shoppers is YouTube themselves, making them an amazing selection if you’d like to leverage the ability of video.
Their campaigns have gained a variety of prestigious awards, cementing them as one of many main advertising and marketing companies. They have an in-house group of video specialists and an enormous community of influencers that may create refined digital belongings for YouTube and different video-sharing platforms like TikTok. They’re additionally specialists in any respect varieties of how-to movies together with tutorial movies, DIY guides, and video tutorials.
Key YouTube Services:
Influencer vetting
Outreach and negotiation
Creative technique
Performance monitoring
Real-time optimization
Office Location(s): Los Angeles, CA; San Francisco, CA; New York, NY; Paris, France; Sydney, Australia
Pricing: The minimal venture measurement at Obviously is $100,000.
Notable Clients: Some of the notable shoppers that Obviously has labored with embrace Google, Converse Chuck Taylor, Bumble, Lyft, and Honest Beauty.
Obviously is likely one of the leaders within the influencer advertising and marketing area. Boasting shoppers from Fortune 500 corporations, it’s a fast-growing international firm that claims to have had a major function within the rise of the micro influencer.
Their profitable YouTube influencer partnerships embrace product tutorials and opinions for cosmetics retailer Ulta, in addition to gaming movies for Free Fire that generated model consciousness.
Obviously has developed their very own shopper dashboard inside their platform for shoppers’ easy accessibility to knowledge. They can retrieve the measurements that they want in real-time, permitting them to make totally knowledgeable choices at each stage of the marketing campaign.
They even have the power to mount campaigns of any measurement, from small and easy packages to complicated campaigns that require 1000’s of influencers. Whatever manufacturers want, Obviously can ship.
Key YouTube Services:
Creative technique
Influencer administration
Shipping and fulfilment
Content creation
Paid amplification
Office Location(s): Tempe, AZ
Pricing: The minimal venture measurement at August United is $50,000.
Notable Clients: August United boasts a formidable clientele made up of names reminiscent of Microsoft, GE, Samsung, Kroger, Purex, Citizen, and Visionworks.
August United describes themselves as “influencer advertising and marketing mavericks,” forgoing the standard for the trendy. They stay and breathe journey, loving the challenges that include creating a singular YouTube influencer advertising and marketing marketing campaign for his or her shoppers.
The company’s full-service influencer advertising and marketing program is as full because it will get. Not solely do they match shoppers with the proper influencers, however additionally they equip the influencers with the proper instruments and data for optimum engagement.
August United has an in-house group of creators who can produce content material for the model. When it comes to influencer advertising and marketing, they’ll work together with your chosen content material creators to produce out-of-the-box movies that may catch the attention of your target market.
Another distinctive service of August United is their influencer model retreats. Influencers and types are given the chance to personally meet and get to know one another, strengthening their relationship for a probably long-term partnership.
Key YouTube Services:
Audience-first methods
End-to-end optimization
Community administration
Office Location(s): Los Angeles, CA and Austin, TX
Pricing: The minimal venture value at SugarFree is $100,000.
Notable Clients: Sugarfree boasts a exceptional clientele made up of names reminiscent of Airbnb, Gillette, Microsoft, Casper, FOX, Travel Channel, Swarovski, Walmart, and NBC.
Have you heard of TikTok? Of course, you’ve. Tiktok’s explosion right into a social media large is, largely, thanks to SugarFree Agency. Their work to get influencers in TikTok generated greater than 3 million engagements, ending in an ROI of 600%. (*18*) that SugarFree is relatively new within the business, that is severely spectacular.
Though their main platform is TikTok, particularly for his or her expertise company unit, the company presents their companies for different social media platforms. Creating an influencer advertising and marketing marketing campaign is a seamless course of and focuses on telling a permanent story.
They have a big community of influencers that may assist your model, together with widespread YouTubers Dang Matt Smith, Emma Chamberlain, and David Dobrick. They additionally perceive the Gen Z market nicely as they had been the viewers that raised TikTok’s reputation within the US and Europe.
They have a various pool of abilities and professionals who work with manufacturers to make sure that each element is match to the story.
Key YouTube Services:
Creative content material and technique path
Influencer casting and recruitment
Contracting and implementation
Campaign execution
Detailed reporting
Office Location(s): Seoul, South Korea; Tokyo, Japan; Singapore; Jakarta, Indonesia; Hong Kong SAR; Manila, Philippines; Kuala Lumpur, Malaysia; Shenzhen, China; and Mumbai, India
Pricing: Collab Asia doesn’t disclose their charges and requests potential shoppers to contact them for more information.
Notable Clients: Collab Asia has labored with a bunch of notable international and Asian manufacturers together with EA, Dior, LG, Samsung, TikTok, Maybelline, SONY, and ELLE.
If you’re wanting to broaden your attain in Southeast Asia, then Collab Asia is your greatest guess. They are the quickest rising digital community within the Asia Pacific area, managing 1000’s of creators and lots of of shoppers. As digital advertising and marketing professionals know all too nicely, translating a marketing campaign to a special area is extra than simply translating the language use—it’s about remodeling the complete marketing campaign to match the target market, and that is the experience that Collab Asia offers.
Like most influencer advertising and marketing companies, they provide a full suite of companies.
A YouTube most popular accomplice, Collab Asia works with lots of Asia’s prime influencers. Their experience on each Western and Eastern platforms lends them a singular worth proposition, particularly for many who are contemplating tapping into Asian audiences.
With a number of places of work in numerous nations throughout Asia, Collab Asia really lives up to its title.
Key YouTube Services:
Campaign technique and execution
Channel administration and viewers development
Direct promoting
Media stock
Content localization and distribution
Digital rights administration
Office Location(s): New York, NY; Tel Aviv, Israel, and Hong Kong, China
Pricing: The minimal venture value at Let’sTok is $5,000.
Notable Clients: Let’sTok has partnered with manufacturers reminiscent of Hypersloths, Mountain Dew, Time Raiders, and Kryptomon.
Let’sTok is the world’s first influencers advert community (AdFluencers) that makes use of Ai know-how to facilitate seamless collaborations between manufacturers and influencers. It has been dubbed “Israel’s TikTok” by the Jewish Business News and is a 100% digital platform. With Let’sTok, you possibly can join together with your favourite influencers by way of one-on-one private on-line conferences.
Let’sTok leverages its proprietary AI end-to-end instruments to empower content material creators and gasoline their development to changing into international influencers, in addition to to present customers with distinctive video content material reminiscent of personalised recommendation or steerage.
On the platform, which may be accessed by way of the net or the Let’sTok app, you could find a wealth of expertise classes, starting from crypto and NFT to pets, so there’s sure to be a class that matches your area of interest. Another factor that units Let’sTok aside from different platforms is it presents a creator’s financial system that permits content material creators to have entry to a secure income stream.
Key YouTube Services:
Campaign administration
Performance campaigns
770k verified creators
Office Location(s): Detroit, MI
Pricing: The minimal venture value at The Outloud Group is $100,000.
Notable Clients: Besides NordVPN, the Outloud Group boasts a clientele of respected manufacturers reminiscent of Fiverr, Acorns, GrubHub, Policygenius, and RocketMoney.
The Outloud Group has been dealing with YouTube influencer advertising and marketing packages since 2008, making it one of many oldest companies within the business. Outloud boasts over 8,500 sponsored movies on YouTube with a whopping 300 billion views—and counting! They work with greater than 200 YouTube model companions who perceive that whereas producing movies could also be extra time-consuming than Instagram posts, the ROI throughout the entire funnel is value it.
One of their most memorable campaigns on YouTube is their partnership with web privateness firm NordVPN and YouTube influencer Mark Rober. NordVPN sponsored certainly one of Rober’s most well-known movies, the glitter bomb entice for thieves who steal his packages.
The Outloud Group’s 15 years within the biz have offered them with beneficial insights on each YouTube advertising and marketing and influencer advertising and marketing. Their knowledge has allowed them in depth data on traits and themes that work nicely on video.
Aside from manufacturers, the company additionally presents content material creators and influencers with companies to assist them succeed on YouTube, Instagram, Twitch, TikTok, and Facebook.
Key YouTube Services:
Campaign planning and execution
Campaign logistics
Gaming influencer advertising and marketing
Influencer paid social
Steps for Selecting a YouTube Influencer Marketing AgencyFrom the above listing, it’s clear to see that there’s an expansive collection of companies for YouTube influencer advertising and marketing. So though there’s an abundance of choices, it turns into difficult to pinpoint your best option for your small business. Here are some key steps to choose a YouTube influencer advertising and marketing company.Step 1: Consider Their Service OfferingsFor starters, the company ought to give you the chance to offer you the precise form of service you want. This largely depends upon the extent of aid you want together with your marketing campaign, the kind of marketing campaign you’re working, and whether or not your marketing campaign will probably be solely targeted on YouTube.Will you need assistance with influencer negotiation and contracting? Will you be amplifying influencer content material with paid advertisements? Are you planning to prolong your marketing campaign past YouTube? Consider all of those components so you could find an company that provides the companies which can be particular to your wants.Some companies might give you the chance to assist with influencer advertising and marketing alone whereas others might even present full-service YouTube advertising and marketing. Some companies focus particularly on video influencer advertising and marketing on YouTube and TikTok whereas others additionally prolong their companies to different social media channels.Regarding to YouTube particularly, it additionally depends upon the kind of YouTube influencer advertising and marketing marketing campaign you’re launching. Are you going to give attention to model ambassador campaigns? Or maybe you’re going to strive product seeding and influencer unboxing movies? Most companies focus on particular varieties of YouTube influencer campaigns, so it’s necessary to discover one that may aid you with the kind of marketing campaign you need to run.Carefully contemplate these particulars to slender down a YouTube influencer advertising and marketing company that may deal with your wants. For instance, in the event you’re planning to run a cross-channel marketing campaign that additionally consists of YouTube, an company like Vireo Video that solely focuses on YouTube advertising and marketing might not be your best option. Alternatively, in the event you’re going to run an intensive marketing campaign that includes product seeding and transport out merchandise to influencers, an company like NeoReach that gives all these companies could also be excellent for you.Step 2: Look at Their Industry ExperienceAnother necessary issue to contemplate is their experience in your business. Sure, the company might give you the chance to present the kind of service you want, however how nicely versed are they in launching influencer advertising and marketing campaigns in your business? This is especially necessary for extremely area of interest industries reminiscent of gaming and crypto, for instance.This step is essential since you need to work with an company that has a confirmed monitor report of reaching the kind of viewers you need to goal. Not all influencer advertising and marketing campaigns are constructed the identical, involving various varieties of influencer activations and marketing campaign approaches. These variations are based mostly totally on the business focus as a result of every business appeals to a special kind of viewers with distinctive wants, ache factors, and values. As such, even the kind of influencer it is best to work with will even be completely different.For instance, a fintech firm might give you the chance to efficiently enchantment to their target market by partnering with a YouTube influencer that’s recognized for simplifying monetary recommendation for the lots. However, the identical firm might not fare so nicely with a YouTube influencer that solely creates content material about vehicles as a result of the influencer’s established viewers base might not essentially intersect with the corporate’s target market.As a end result, you want to store round for a YouTube influencer advertising and marketing company that’s had some success tales involving manufacturers in your area of interest. The Outloud Group, for example, could be an amazing possibility for manufacturers within the gaming business because the company focuses on influencer advertising and marketing with esports and gaming creators. Their experience goes past particular person partnerships and consists of group partnerships, occasions and tournaments, and in-game promotions.Step 3: Weigh Pricing and PlansOne of probably the most essential concerns when deciding on a YouTube influencer advertising and marketing company is the associated fee. How a lot do they cost for his or her companies? And what varieties of plans do they provide? It’s a on condition that the company you’re employed with ought to give you the chance to present the companies you want inside your price range.In many circumstances, the associated fee could also be immediately proportional to the extent of service they supply. However, you want to have a look at the breakdown of these companies to see whether or not you really want all of them and whether or not you’ll be spending further on companies that you just don’t plan on utilizing.Choosing the proper YouTube influencer company based mostly on pricing goes past easy affordability and in addition consists of flexibility. Can they create a custom-made plan based mostly in your price range or do you’ve to buy a one-size-fits all plan that features companies you don’t really want?Step 4: Consider Their Influencer CommunityFinally, the influencer company ought to give you the chance to join you with the precise kind of influencers you want. For this, they want an expansive community of influencers that match right into a class associated to your small business. This means they need to give you the chance to join you with tech reviewers in the event you’re within the tech business or magnificence influencers in the event you promote magnificence merchandise.Make positive to completely have a look at the variety of influencers they’ve of their community. More importantly, strive to get a pattern listing of the completely different YouTube influencers you possibly can accomplice with via their company. This is necessary as a result of some companies might boast giant numbers however not essentially have established relationships with the precise influencers you need to accomplice with.For instance, they might have a community of 100,000+ influencers, however these numbers gained’t matter to you if solely 100 of these are YouTube influencers and most of them have a micro attain whereas you need to activate 50 well-known YouTubers.Choose a YouTube Influencer Marketing Agency that Works for YouWhen deciding to rent an influencer advertising and marketing company on your marketing campaign, take into account that greater doesn’t all the time imply higher. Big companies may supply extra, however will they be a very good match on your model?The brand-agency-influencer relationship is a three-way partnership, making it necessary that the objectives, values, and capabilities of all three are aligned. Look on the strengths of every company and weigh them with your personal priorities. Some companies do nicely with one service, and a few with extra. What companies do you want probably the most? What will assist drive your model consciousness, conversion, or different KPIs?Bonus infographic:
Frequently Asked Questions
Why do I want to rent an influencer advertising and marketing company?
Influencer advertising and marketing companies present the data and experience that you just want to run a profitable marketing campaign. They are those with years of information, a large community of influencers, and the instruments and know-how to measure knowledge for you. Good companies offers you your cash’s value—after which some.
Is a YouTube influencer marketing campaign proper for me?
YouTube is a superb platform for campaigns that do nicely with video content material. Industries that profit from video campaigns are magnificence and cosmetics, life-style, health, and gaming, to title just a few.
Videos are glorious content material as a result of it’s simpler to inform a story. Much of viral content material is in video kind because of this. If you’ve a compelling story to inform, a YouTube influencer marketing campaign may be particularly efficient.
YouTube presents manufacturers loads of choices for promoting and sponsorships, so your influencer campaigns may be custom-made to suit your objectives. Influencers can do product opinions, unboxing movies, tutorial movies, product placements, and extra. Adding a reduction coupon or an attention-grabbing call-to-action and touchdown web page will make your marketing campaign much more partaking.
How a lot ought to I price range for a YouTube influencer marketing campaign?
It actually depends upon your organization’s present assets and what you need to obtain. The greatest companies will probably be in a position to accomplish loads even with a decent price range. Rather than focusing an excessive amount of on bills, the extra necessary metric to contemplate is ROI.
I like this specific YouTuber. Can I accomplice with them particularly for my marketing campaign?
Liking an influencer doesn’t essentially imply that they would be the proper match on your marketing campaign. There are many issues to contemplate in selecting an influencer to accomplice with on your model.
First, are their followers your goal market? It doesn’t make sense for a magnificence firm to accomplice with a YouTuber whose primary viewers consists of avid gamers.
Second, what number of followers have they got? Macro influencers have upwards of 1 million followers, so their viewers is extra heterogeneous. Influencers on the decrease ranges, like nano influencers, have fewer followers however are extra area of interest and focused.
Finally, a very powerful side of influencer matching: does the influencer’s values align together with your model? You’d desire a family-oriented influencer for a family-oriented model or marketing campaign, and also you’d desire a fashionable influencer for a model that exudes type. Many of the companies listed above supply influencer matching as a part of their companies, so that is one space you possibly can depart to the professionals.
About the Author
Writer
Geri Mileva, an skilled IP community engineer and distinguished author at Influencer Marketing Hub, specializes within the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles, featured in The Huffington Post, Ravishly, and numerous different revered newspapers and magazines, supply in-depth evaluation and insights into these cutting-edge know-how domains. Geri’s technological background enriches her writing, offering a singular perspective that bridges complicated technical ideas with accessible, partaking content material for numerous audiences.
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