Rakuten AdvertisingWeb site | LinkedIn
For over 5 years, JD Sports and Rakuten Advertising have prioritised affiliate marketing online to foster model consciousness and fairness. This yr, their focus was on partaking sneakerheads authentically, catering to their ardour for athletic footwear. Leveraging full-funnel partnership initiatives, they amplified JD Sports’ identification and ON Running sub-brand, focusing on trend-leading segments like Gen Z and numerous communities.As a challenger model within the US market, they differentiated themselves by emphasising inclusivity and authenticity. Collaborating with underrepresented creators and integrating with main BNPL companions, Rakuten enriched model experiences and drove vital YoY incremental gross sales development. Special occasions, UGC improvement, and regional retail activations additional strengthened JD Sports’ model presence and group engagement.Through their strategic strategy, Rakuten not solely boosted gross sales but additionally empowered rising creators and simplified entry to the newest types for the following technology of customers, incomes recognition for excellent model engagement.“In a class as saturated as athletic put on within the US, it was very good to focus on area of interest, numerous, and younger audiences to construct loyalty. I particularly appreciated the amplified publicity for the creators!”The 2024 US Partnership Awards is held in affiliation with Rakuten Advertising
https://hellopartner.com/2024/04/18/uspa-winner-template-copy/
