In the aftermath of the October seventh assaults, numerous influencers discovered themselves deserted by manufacturers for their assist of Israel. Barzel Media, a newly established influencer marketing agency, launched to handle this urgent challenge.Named after the Hebrew phrase for “iron,” Barzel Media goals to offer a platform for influencers who confronted backlash for their pro-Israel stance.The fallout from the October assaults left many influencers struggling financially as manufacturers severed ties with them as a consequence of their vocal assist for Israel. Barzel Media, based by Brian Spivak, sought to fill the brand new want of influencers by connecting them with Jewish and Israeli-owned manufacturers that share their values. Supporting creators who assist IsraelSpivak expressed his dedication to supporting creators who arise for Israel. He emphasised that creators shouldn’t have to decide on between their careers and their beliefs. Barzel Media goals to offer a supportive surroundings the place influencers can specific their values freely with out worry of repercussion.“Creators ought to by no means have to decide on between their careers and standing up for Israel,” mentioned Spivak. “Volunteering on the Influencer Division of the Hostage Families Forum right here in Tel Aviv, I met with lots of of content material creators who noticed offers canceled due to their outspoken assist for the hostages and for Israel. Therefore, I made a decision to create Barzel Media to make sure that the manufacturers and influencers placing themselves on the entrance traces of social media to defend Israel will all the time have the assist they should prosper.”Brian Spivak with Released Hostage Raz Ben Ami as a part of his work with the Hostage and Missing Families Forum. (credit score: BRIAN SPIVAK)One such influencer, Bianca Jade, shared her story of shedding model offers and her place as a tv host after expressing assist for Israel. With Barzel Media, influencers like Jade can discover assist and partnership alternatives aligned with their values.“When I used to be dropped from my model take care of London Town which resulted in shedding my place as a tv host following my assist for Israel, I used to be utterly devastated,” mentioned Jade, an influencer with lots of of 1000’s of followers. “As a creator who’s all the time stood for humanitarian, racial, and social justice causes, I felt the necessity to lend my affect for the victims of Oct. seventh. And but, regardless of breaking gross sales information for these manufacturers, once I raised my voice for the hostages and hostage households, they instantly dropped me and I misplaced all my earnings. I’m so completely happy Brian based this agency, and I do know that with him I’ll have the liberty to specific my values, in addition to the flexibility to advertise organizations who share these values, with out worry.” Barzel Media invitations all manufacturers and influencers to hitch their initiative. By partnering with Barzel Media, manufacturers can align themselves with influencers who advocate for Israel, whereas influencers can discover a supportive platform to specific their beliefs and rebuild their careers.
https://www.jpost.com/israel-hamas-war/article-797986
