NRN editors discuss food trends, influencer marketing

NRN editors discuss food trends, influencer marketing

This week on the Extra Serving podcast, a product of Nation’s Restaurant News, NRN editors Holly Petre, Sam Oches, and Bret Thorn spoke about food traits.

Senior food and beverage editor Thorn spoke in regards to the newest food traits at chains and independents. Throughout the week on First Bite, Thorn coated a number of the newest traits, together with the “swicy” mixture and the rise in sauces. The crew will get into another traits on the episode.

Check out the episodes of First Bite right here:

Next, the crew talked about how celebrities — and now influencers — are altering the panorama of restaurant marketing. While these partnerships are removed from new, it looks like the trade has been hitting the fuel. With the influencer financial system, such partnerships have develop into extra accessible for smaller manufacturers.

Finally, the crew talked about music and eating places. Applebee’s marketing campaign with Walker Hayes in 2021 was a hit and now it looks like Red Lobster is attempting to emulate the success, for a lot much less cash. Is this low-hanging fruit for the struggling model, and is it culturally related?

This week’s visitor is Chris Eichfeld, director of provide chain for District Taco.

Be positive to remain tuned right here for the upcoming Power List.

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Learn extra about MenuMasters and the winners right here.

https://www.nrn.com/culinary-podcasts/nrn-editors-discuss-food-trends-influencer-marketing-and-red-lobster-s-future

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