Leading Financial Services and Retail Companies Named
2024 Digiday Content Marketing Awards Finalists
NEW YORK
,
April 30, 2024
/PRNewswire/ —
Persado
, the Motivation Artificial Intelligence (AI) firm, introduced immediately that two Persado clients, multinational retailer M&S and a world monetary providers firm, have been named finalists in the celebrated
Digiday Content Marketing Awards
, which acknowledge the businesses and campaigns utilizing content material to modernize media and advertising. According to award organizer Digiday Media, this yr’s Content Marketing Awards finalists centered on creating extra relatable, interactive campaigns to enhance shopper engagement. The shortlisted entries showcase the businesses and campaigns efficiently utilizing content material to modernize media and advertising. Award winners might be introduced on
May 7, 2024
.
Persado clients acknowledged in the awards reveal progressive, extremely efficient use of Persado Motivation AI options and information insights to generate on-brand, high-performing advertising messages that improve buyer engagement and loyalty.
Best Use of Data
– Multinational retailer
Marks & Spencer
(M&S), identified for bringing on-trend, nice worth clothes and high quality meals to tens of millions of customers, was named a finalist in the award class that acknowledges content material methods that obtain set targets by way of the use of information.
Best Use of AI Generated Content
– A worldwide monetary providers firm was named a finalist in the award class that acknowledges the best and artistic use of AI-generated content material used to advertise a product, model, or service.
“Customer-driven manufacturers are keen for easy, low-risk methods to grab the facility of
generative AI for content material technology
. We congratulate our clients for their progressive practices in leveraging our best-of-breed platform to quickly generate extremely efficient, personalised advertising messages that improve shopper engagement and loyalty throughout a range of channels,” defined
Assaf Baciu
, President and Co-founder, Persado.
Persado
Motivation AI
is a category of enterprise GenAI confirmed to assist manufacturers drive engagement and conversion. The platform makes use of superior machine studying, pure language processing (NLP), and deep studying transformer fashions to know copy intent and create brand-compliant messages that inspire people to take motion. Unlike different massive language fashions (LLMs), which pull and be taught from the broad web, Persado AI is educated on a specialised dataset of interplay and transaction information from 1.2 billion customers that measures and refines language, emotional response, and engagement.
“Many Persado clients total are off to an award-worthy begin in making use of AI for advertising content material technology in 2024. We are additionally proud of our clients acknowledged for innovation earlier this yr in the
Digiday Europe Awards
, which centered on tech improvements, model partnerships and collaborations, in addition to creating compelling narratives. UK-based financial institution
NatWest
was shortlisted for
Best Use of Technology
and longstanding Per sado buyer
Vodafone Italy
was shortlisted for
Best Use of AI
,
”
added Mr. Baciu.
Visit
to be taught extra about Persado Motivation AI.
About Persado
Persado supplies the one Motivation AI platform that generates personalised communications at scale, inspiring every particular person to have interaction and act. Many of the world’s largest manufacturers, together with
Ally Bank
, Dropbox, JP Morgan Chase,
Kate Spade
, Marks & Spencer (M&S), and Verizon, depend on Persado to have interaction clients throughout their journey, from acquisition to loyalty. Persado’s
Generative AI
for the enterprise is educated on greater than 100 billion digital enterprise language impressions throughout industries, enabling entrepreneurs to inspire clients and drive vital enterprise worth.
View authentic content material to obtain multimedia:
https://www.prnewswire.com/news-releases/two-persado-customers-recognized-for-effective-use-of-generative-ai-in-marketing-302132061.html
SOURCE Persado Inc.
https://www.investorsobserver.com/information/qm-pr/7760532751721183
