Billion Dollar Boy launches biz dev community for creators with flagship location in London

Influencer advertising company Billion Dollar Boy is launching a brand new membership community that’s “devoted to empowering rising creators in the enterprise of being a creator.”
The community, known as FiveTwoNine, can have each on-line and offline parts, together with a flagship area in London. That area will quickly open for a four-month pilot section the place, in partnership with FiveTwoNine’s founding model accomplice, Lipton, and 7 founding creators (extra on them in a sec), it’ll provide free entry to facilities like soundproofed recording rooms, a podcast studio, and assembly areas.
After the four-month pilot interval, entry to the London area–and some other future brick-and-morter areas–shall be priced on a tiered foundation, “which shall be launched at versatile charges decided by the depth of sources and masterclasses creators want to entry,” Billion Dollar Boy says.Subscribe to get the most recent creator informationSubscribe
FiveTwoNine’s on-line element launches this fall, and shall be completely free to entry. Online sources for creators will embrace masterclasses from creators and different trade specialists, targeted on matters like enterprise abilities, profession trajectory, and model partnerships.
Billion Dollar Boy says it selected to open FiveTwoNine as a result of analysis from influencer insights platform CORQ exhibits that 73% of digital content material creators need “fast-track, inexpensive entry to enterprise coaches and consultancy,” and that half of all creators additionally need inexpensive creator-centric occasions.
To construct FiveTwoNine, Billion Dollar Boy put collectively an Operations Council with seven creators, together with:

Food and beverage creators and founders of BOSH!, Henry Firth and Ian Theasby, whose recipes have been considered by greater than 3.5 billion individuals, with over 1 million copies of their cookbooks offered, and merchandise offered in main UK supermarkets
Joshua Temple aka Slogo, one of many UK’s largest gaming creators with 11 million YouTube subscribers, and founding father of media manufacturing firm, Limax Studios
Beauty and accessibility creator, incapacity activist, journalist, broadcaster and writer, Lucy Edwards. Lucy brings a wealth of information bridging the hole between the creator world and conventional broadcast media with her background in TV and journalism. She is captivated with educating manufacturers and trade on accessibility
Sophie Butler, style, well-being, and incapacity consciousness creator, and founding father of The Other Girls Club, an internet community for like-minded younger girls.
Jack Henderson, co-founder of about:clean; a London-based modern streetwear style model which recorded 485% YoY development in income between 2022 and 2023 and which ships to over 100 international locations.
Big Manny, the viral creator making science relatable and accessible to younger individuals. He can also be the writer of youngsters’s e book Science is Lit, and has appeared on the a lot beloved youngsters’s tv program CBBC

(Descriptions supplied by Billion Dollar Boy.)
“The Club’s creator-led Operations Council is essential to assembly our imaginative and prescient for a more healthy, extra sustainable creator financial system, guaranteeing it’s made by creators for creators with accessible pricing and actual life, bodily connections and a community at its core,” Becky Owen, Global Head of FiveTwoNine and Global CMO of Billion Dollar Boy, stated in a press release.
“I really feel so excited that I can use my experience to be a founding member of FiveTwoNine,” Edwards stated. “Education and steering wasn’t there for me, however I need it to be there for different creators after they’re simply beginning out. It’s so daunting not figuring out what an trade goes to present you and the way you’re going to be considered inside an trade. You additionally must put on many hats to be a creator. You’ve bought to be your individual all the things: editor, producer, director, enterprise proprietor. It’s about educating individuals on the exhausting aspect of it.”
The need for collaborative, academic areas for creators is actually not new. That was the unique thought behind YouTube Spaces, and when these had been shuttered, it left a void in the creator financial system. But, with FiveTwoNine, that void could be filling up. And there are different entrants, too: Late final yr, influencer advertising firm Whalar launched its personal brick-and-mortar initiative known as Lighthouse, which provides comparable sources to FiveTwoNine.

https://www.tubefilter.com/2024/05/03/billion-dollar-boy-fivetwonine-launch/