This July presents loads of content material matters because of Independence Day and the Summer Olympics in Paris. But even much less obvious concepts — must-have objects, humor, giveaways, junk meals — could make for compelling content material.
Content advertising entails creating, publishing, and selling articles, movies, and podcasts to draw, have interaction, and retain clients. It is essential for search engine marketing, social media advertising, and extra.
Unfortunately, arising with new content material matters month in and month out could be a activity. What follows are 5 concepts for July 2024.
Summer Product Tutorials
In some ways, July within the Northern Hemisphere is summer time itself.
(*5*) equivalent to U.S. Independence Day on July 4, with picnics, parades, fireworks shows, and group occasions, make us all really feel like summer time has arrived.
The climate calls us outdoor, making July a wonderful time to publish summer time product tutorials, displaying buyers easy methods to use your online business’s objects to work or play within the solar.
The Home Depot sells merchandise to construct raised backyard beds, as defined on this tutorial.
Consider The Home Depot. The firm’s ecommerce website has a do-it-yourself mission part, full with video tutorials explaining a mission and the merchandise. Examples embody the constructing of backyard beds, playground tools, and extra.
This idea may work for many merchandise.
Must-have Items
Not each product wants a tutorial. Knowing easy methods to use Velcro from The Home Depot in a backyard mission is likely to be useful, however directions are usually not required for on a regular basis objects.
Mr. Porter addresses why its sneakers are a must have.
Take sneakers, for instance. Content entrepreneurs may attempt a “must-have” article or video, such because the article from clothier Mr. Porter, “5 Must-Have Sneakers For Stepping Out In Style This Summer.”
Vital article places an editorial spin on product suggestions. The Mr. Porter article begins with a quick introduction, making the case for summertime sneakers.
“Summer dressing is all about enjoyable and experimentation. It’s about attempting new issues and breaking out of the type consolation zone we’ve been caught in by way of winter.”
Each of the 5 suggestions contains vivid descriptions and pictures, emphasizing the shoe’s design parts and flexibility. That’s essential, on condition that the costs are upwards of $990 a pair.
Must-have content material is beneficial for natural search rankings, social media posts, and e-mail newsletters.
Here are hypothetical examples:
“10 Must-have Tools for the Perfect BBQ,”
“5 Must-have Hats for Summer Sun,”
“10 Must-have Dresses for Stylish Summer Soirees.”
International Joke Day
July 1, 2024, is International Joke Day. This pseudo-holiday reminds us to have fun humor and laughter. It encourages people to share jokes, puns, and humorous tales with buddies, household, and even strangers.
Tell a number of jokes on July 1.
Jokes are prime, entertainment-focused content material advertising. Consider assembling jokes endemic to your business or merchandise. Then publish them in a weblog submit, newsletters, and social media.
Jokes are an exception to avoiding AI-generated content material. Here are 5 ChatGPT-produced jokes (with minor edits) for this text.
In our retailer, we promote feelings — primarily frustration and impatience.
I attempted to purchase a camouflage shirt on-line however couldn’t discover it.
I ordered a rooster and an egg from Amazon. I’ll let you already know which comes first.
I purchased a belt on-line. It was a waist of cash.
Why don’t internet buyers get misplaced? They comply with their carts.
National Give Something Away Day
The purpose of ecommerce content material advertising is to promote merchandise. But an excessive amount of promoting could be counterproductive. An exception could possibly be National Give Something Away Day on July 15, 2024, when entrepreneurs can mix charity giving with a gross sales promotion.
Use National Give Something Away Day for charitable giving.
Here is the concept.
Identify a charity that is smart for your online business.
Connect with the charity for a sales-based contribution, equivalent to 5% of income on July 15.
Interview people on the charity about their work and impression.
Produce an article, video, or podcast of the interview.
Run advertisements and public-relations campaigns to advertise the occasion.
Junk Food Day
Content can promote junk meals or discourage it.
National Junk Food Day on July 21, 2024, permits content material entrepreneurs to reward the enjoyable of junk meals or the other, wholesome consuming.
Content about wholesome consuming and life may embody:
Power tools retailer’s publication: “Healthy Lunchbox Tips for Construction Pros.”
Kitchen store’s weblog: “From Junk to Joy: Transform Meals with Healthy Ingredients.”
Apparel model’s podcast: “Dress for Success: 10 Nutritious Tips for a Busy Lifestyle.”
Conversely, content material advertising may reward the non permanent enjoyment of junk meals. Here are extra examples.
Power tools retailer: “Break Time Bliss. 35 Junk Food Picks for Hardworking Builders.”
Kitchen store’s weblog: “15 Forbidden Meals for National Junk Food Day.”
Apparel model’s podcast: “Stylish Snacks for National Junk Food Day.”
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