6 Leading LinkedIn Influencer Marketing Agencies [+ Tips for Your Campaigns]

WHY TRUST INFLUENCER MARKETING HUB?

Influencer Marketing Hub units itself other than standard evaluation platforms by means of the involvement of Influencer Marketing consultants akin to Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and different notable business figures. This professional crew brings a profound understanding of the Influencer Marketing panorama, assessing instruments and platforms with an insider’s perspective on capabilities, expertise, and business acumen. Unlike user-generated evaluation platforms, Influencer Marketing Hub’s evaluations are rooted in in depth firsthand expertise and direct interactions with the instruments and platforms in query. This ensures that the opinions usually are not solely reliable but additionally deeply knowledgeable. High-caliber manufacturers like The Goat Agency, Open Influence, and Sculpt bear rigorous month-to-month evaluations, highlighting the platform’s dedication to figuring out and showcasing top-tier options in Influencer Marketing and past.

Influencer Marketing Hub employs an expert-driven methodology to guage Influencer Marketing businesses, guaranteeing that our suggestions are each dependable and complete. This method is designed to assist companies and people discover the perfect businesses to satisfy their particular Influencer Marketing wants. Here’s how we assess the assorted businesses like The Goat Agency, Open Influence, and Sculpt:

Strategic Analysis of Agency (*6*): We begin by analyzing every Influencer Marketing company’s core competencies, akin to search engine optimization, PPC, content material advertising, and social media technique. Our focus is on figuring out Influencer Marketing that not solely provide a variety of providers but additionally display distinctive ability in executing high-impact Influencer Marketing campaigns.

Very few manufacturers use LinkedIn for influencer advertising. According to our The State of Influencer Marketing 2024: Benchmark Report lower than 10% who use influencer advertising embody LinkedIn as a channel.Yet, LinkedIn is rated as top-of-the-line B2B advertising platforms. Millions of key resolution makers use it and by collaborating with different thought leaders you may develop model belief wanted to sway these calling the photographs.Considering that the posts shared from private accounts usually do higher than these posted on a enterprise web page, partnering with a couple of LinkedIn influencers will help your posts to face out. These six influencer advertising businesses know simply how to try this.
6 Top Influencer Marketing Agencies for Your LinkedIn Campaigns

Top
linkedin influencer advertising businesses
2024

Year based: 2015
Location: New York City, London, and Singapore
Notable purchasers: Dell, Tesco, Olay
Rated as one of many main influencer advertising businesses in New York City, The Goat Agency was based by three entrepreneurs who realized that content material creators would be the subsequent main media channel for manufacturers. Fast-forward a mere 4 years after being based and so they had been acknowledged by Adweek as Europe’s quickest rising company.
One of the benefits of working with them is that they imagine that influencer advertising can be utilized throughout all of the phases of the funnel. So, whether or not you’re busy producing model consciousness or able to drive sign-ups, they’ll modify their technique accordingly. Their crew can be versatile and might tackle a short-term marketing campaign or long-term influencer packages.
As they’ve tracked greater than 100,000 influencers and 5 instances the variety of content material items, their crew has a wealth of insights.
For the previous 4 years, they’ve been the influencer company of document for Dell. They’ve run a number of campaigns for the worldwide tech firm throughout a mixture of social platforms, together with LInkedIn. Their work has generated over 23 million engagements and 7 instances the variety of impressions.
Not solely have they landed purchasers like Dell but additionally a number of awards. They had been not too long ago shortlisted for Social Media Agency of the Year on the Campaign Global Agency Awards (and that for the second yr operating).
Other key providers:

Social media technique
Paid social 
Social media administration
Content manufacturing

Year based: 2013
Location: Headquartered in Los Angeles, California with a number of different places of work the world over together with London, Milan, and Hong Kong
Notable purchasers: PayPal, Unilever, Verizon
Open Influence is an award-winning creator advertising firm and one of many pioneers in influencer advertising. Using a proprietary platform, their crew can entry an unlimited assortment of influencer knowledge and use machine studying to research hundreds of thousands of content material items.
Open Influence is aware of that LinkedIn is rather more than merely a social community for companies and professionals. For instance, when monday.com wanted to drive visitors throughout the peak of the pandemic, Open Influence helped them to open the floodgates.
To do that, the purpose was to point out how companies can use it to remain productive and arranged whereas embracing distant work on the identical time. They partnered with 9 entrepreneurs and creatives, together with the likes of Jonah Berger, a Wharton Professor, bestselling writer, and Top Voice on LinkedIn with lots of of 1000’s of followers. Together the crew of influencers created 36 content material items that had been primarily shared on LinkedIn. 
Other key providers:

Brand analysis
Competitor audits
Creative technique
Live analytics

Year based: 2012
Location: Iowa City, Iowa, USA
Notable Clients: Remote, Pearson, Sun Pacific
Sculpt is a B2B social media advertising company. From briefing to reporting, managing the complete lifecycle of B2B influencer advertising campaigns is correct up their alley. And, they do it diligently, guaranteeing that every key step of the method can be damaged down into a number of key steps. 
Rated as top-of-the-line LinkedIn advertising businesses for your B2B campaigns, they’ve used influencers to assist Atlassian’s Confluence attain resolution makers throughout peak journey months. The content material was repurposed as social media adverts and in addition grew to become the muse of their new TikTook account.
Other key providers:

Community administration
Social adverts
Social media consulting

Year based: 2011
Location: Atlanta, Georgia, USA
Notable Clients: TikTook, Nikon, Samsung
Sociallyin is an award-winning social media company that additionally doubles up as an all-in-one influencer advertising company. Their crew will formulate a marketing campaign technique, establish influencers, deal with contract negotiation, and provide a serving to hand with regards to content material creation.
To discover influencers, they companion with influencer advertising platforms. These platforms additionally function communication and reporting instruments after influencer identification.
Their mission — to construct your model to grow to be a web based authority in your area of interest. As such, they’ll additionally repeatedly analyze and enhance approaches that can assist you attain this purpose.
In addition to establishing your model as a thought chief, they’ll additionally run influencer campaigns on the opposite fundamental social platforms in addition to in-person occasions. The latter can hyperlink fairly properly with LinkedIn.
For instance, when Remote.com, a disruptive B2B firm, needed to strengthen their hyperlink with distant hiring, they uncovered untapped areas that they’ll use to develop their attain to distant work advocates. Using LinkedIn, they particularly concentrated their efforts on reaching contractors and distant employers.
The outcomes — greater than 6,800 new engagements in simply six months and over 10 instances the quantity in new LinkedIn followers. On prime of that, the month-to-month common LinkedIn interactions additionally elevated by 36%. 
Other key providers:

Social technique
Content manufacturing
Community administration
Paid social adverts

Year based: 2013
Location: Headquartered in Amsterdam, the Netherlands with a number of different places of work the world over
Notable purchasers: Paramount Pictures, TomTom, Philips
From arising with a artistic idea to measuring and reporting the outcomes, IMA’s providers cowl all key phases of launching an influencer advertising marketing campaign. While they oversee every step of the way in which, they be sure that they provide influencers sufficient freedom in order that they are often their genuine selves. They imagine that content material methods are constructed upon storytelling and that genuine interplay is the essential ingredient of influencer advertising.
They work with all the principle channels, together with LinkedIn. Plus, additionally they embody podcasts of their record of influencer advertising channels which might be built-in fairly effectively when advertising to B2B audiences on LinkedIn.
One characteristic that units them other than many different LinkedIn advertising businesses is that they don’t signify any influencers. Instead, they supply the appropriate one for every particular person marketing campaign. Combine this method with the truth that they’ve a database of greater than 19 million influencers and also you’re certain to search out an influencer that may signify your model authentically.
They may boast a variety of award-winning campaigns behind their title. Their J&J #CareWithPleasure marketing campaign acquired Silver on the Influencer Marketing Awards 2021 within the Best Social Commerce Campaign class.
Other key providers:

Competitor evaluation
On-site occasion administration
Content administration
Paid social 
Quality assurance

Year based: 2005
Location: Headquartered in Arlington, Texas with a number of different places of work throughout the US
Notable purchasers: Quick Roofing, Nationwide Construction, Max Mechanical 
Another possibility is to work with a full-service digital advertising company that features LinkedIn advertising providers, like Thrive Internet Marketing Agency. This means, you may mix different providers like social media paid promoting with influencer advertising to extend your attain.
Rated as top-of-the-line LinkedIn advertising businesses together with Sculpt, Thrive’s crew of social media consultants will handle your LinkedIn firm web page and join you with key influencers. Aside from helping with influencer identification, they’ll additionally join you with different business leaders. Then, to enhance your advertising technique, they depend on data-tracking instruments.
As they’re a full-service digital advertising company, they usually mix a variety of methods. For instance, when a restoration and reconstruction firm turned to Thrive, their crew targeting SEO (search engine optimization), on-line repute administration, and social media paid promoting on LinkedIn and Facebook. They additionally used LinkedIn to focus on insurance coverage businesses particularly and implement a lead technology marketing campaign. The paid social marketing campaign on LinkedIn generated greater than 15,000 clicks with a click-through fee (CTR) of 1.31%.
Other key providers:

Audience identification
Marketing technique
Page and marketing campaign monitoring

Tips for Launching a Influencer Marketing Campaign on LinkedInWhile influencers are professionals with regards to content material creation, listed below are a couple of sensible tips about how one can improve the affect of the outcomes. LinkedIn is a singular social media platform that requires a little bit of a unique method.   Create compelling content material that goes deeperThe identical kind of put up that will get outcomes on Instagram and TikTook is much less prone to be efficient on LinkedIn. User-generated content material that includes influencers unboxing your merchandise and making an attempt it out is finest suited for all these social platforms.On LinkedIn, your tone will likely be extra severe. According to We Are Social’s Digital 2024 Special Report, most LinkedIn customers (27.7%) use the platform to maintain updated with information and present occasions. Product and model analysis are the second fundamental motive with practically 1 / 4 utilizing it for this goal. Only 10% use it for humorous or entertaining content material.Instead of sharing user-generated content material, you’ll pivot in direction of data-driven posts. Think articles that interweave statistics or share an professional’s perspective. You may combine it up with infographics to speak these stats.In addition to sharing stats, you can even use it to gather your personal knowledge. Surveys and polls are additionally in style on LinkedIn and an effective way that you could interact audiences.Video additionally works exceptionally effectively on LinkedIn. The TED Conferences web page has the fourth largest following, proof that LinkedIn customers prefer to digest thought management content material in video format.You don’t must take to the stage, although. Videos that take a question-and-answer format work effectively. As your content material will must be extra complete, you’ll most likely discover that you simply’ll share fewer items. This is totally effective. With LinkedIn advertising particularly, high quality superseeds amount.Add the appropriate hashtagsHashtags matter on LinkedIn too. By including the appropriate hashtags to your influencer-generated content material you may improve the visibility of your posts even additional.According to We Are Social’s report, the hashtags with probably the most followers on LinkedIn embody:
#innovation
#administration
#digitalmarketing
#expertise
#futurism
#entrepreneurship
That being stated, don’t fall into the lure of simply including hashtags for the sake of being seen. Whatever you add ought to be related to the content material. If the influencer advertising company doesn’t embody hashtags, you may all the time use hashtag analysis instruments like Sprout Social or Buzzsumo.Ensure that your organization web page is optimizedAs your viewers will interact together with your content material on LinkedIn, they’ll most likely first try your LinkedIn enterprise web page earlier than leaping to your web site to be taught extra about your online business. Your Linkedin enterprise web page ought to be simply as credible as your online business web site.Ensure that you simply share all of the related information after which extra. Visitors ought to get a way of your model identification and what you worth. You may create Showcase Pages (devoted little one pages) to zoom in on totally different elements of your model.Join LinkedIn groupsAlong with optimizing your LinkedIn firm web page, becoming a member of LinkedIn teams is one other one of many prime suggestions for LinkedIn advertising. It works so effectively as a result of it may be utilized in two methods.Brands that don’t wish to work with an influencer advertising company can use these teams to supply potential influencers.For these which can be outsourcing influencer sourcing to businesses, related LinkedIn teams can be utilized as a spot to share content material. Aside from posting your personal content material, influencers may interact with different group members.Encourage worker advocacyAside from working with LinkedIn influencers, additionally flip to your personal workers to benefit from your campaigns. They too have influential voices that may profit your online business and additional lengthen the attain of your content material.To encourage workers to share content material on LinkedIn, share prompts that can be utilized as put up concepts. Then, be sure that everybody additionally has entry to your model model information in order that they’ll create high-quality content material utilizing a unified model voice.Buffer, one of many prime social media schedulers that embody integration with LinkedIn, is a wonderful instance of what might be achieved with worker advocacy on LinkedIn.Hailley Griffis, Head of Communications and Content at Buffer, often shares product updates from her private LinkedIn profile. She has over 5,000 followers and has acquired a Top Strategic Communications Voice badge for her noteworthy contributions.In reality, you may simply discover that certainly one of your workers can already be thought to be a LinkedIn influencer.
Frequently Asked Questions

What’s the everyday advert viewers on LinkedIn?

According to We Are Social’s report, your typical advert viewers on LinkedIn is of their late 20s or early 30s and primarily based within the US. It’s additionally extra in style amongst males throughout all age teams.

What do you have to be mindful earlier than launching a LinkedIn influencer advertising marketing campaign?

Before B2B manufacturers implement their influencer advertising marketing campaign on LinkedIn, they need to contemplate the next:

The demographics and pursuits of their target market
The marketing campaign objectives e.g. to generate leads, construct model consciousness, promote a selected product, and so on. 
The values and viewers demographics of chosen influencers

What are you able to anticipate to pay for a LinkedIn influencer advertising marketing campaign?

Very few influencer advertising businesses share pricing publicly. To provide you with an concept, Sculpt’s campaigns begin at $20,000 per marketing campaign.

About the Author

Writer

Koba Molenaar brings practically a decade of wealthy expertise in content material writing, specializing in digital advertising, branding, SaaS, and eCommerce. Her ardour for serving to manufacturers, from solopreneurs to established firms, join with their audiences shines by means of her work. As a member of the Golden Key International Honor Society, Koba’s dedication to excellence is obvious in her work, showcasing her as a relatable and educated voice within the business.

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