Lemongrass launches Springboard, a new social media and influencer marketing programme for travel brands

Lemongrass declares the launch of Springboard, a new quick monitor social media and influencer marketing programme particularly designed to assist travel brands optimise and amplify their social media and content material marketing providing and obtain long-term social, content material and influencer partnership success.
The eight-week programme, devised by the Lemongrass digital marketing staff supplies a vary of instruments and ways to allow brands to upskill their groups, present steerage on publishing content material, and efficient methods for brands to achieve data and construct confidence for profitable and impactful influencer engagement.
The digital course is curated and personalised to every model’s necessities and delivered by way of a sequence of collaborative digital workshops, hosted by the Lemongrass digital staff. It consists of 4 modules: audit and technique, content material pillars, belongings and calendar and influencers, and travel brands will get uncover what’s and isn’t working for their viewers, what content material to prioritise, what gaps their opponents are leaving for them to fill, methods to measure success in the long run, and which influencers will work for their model.
Abi Best, Managing Director at Lemongrass stated: “We more and more discuss to travel brands, whether or not a lodge, wellness resort, vacationer board or tour operator which can be struggling to implement  a profitable social and influencer marketing campaign. This might be for a variety of causes; they could be struggling to search out sources to prioritise social media marketing, not sure of what content material is performing effectively or what to measure to be able to develop their social media following and engagement.
This programme has been particularly designed to handle these challenges, providing clear and concise perception, sensible steerage, sensible steps to take and outcomes aligned with the corporate’s model targets.”
Brands that select the Springboard programme obtain a outlined roadmap for success primarily based on knowledge and with measurable aim setting, a content material audit of 1 social channel, a competitor evaluation overview, outlined website positioning optimised content material pillars to plan ongoing content material and best-in-class content material lookbook for inspiration. Brands are additionally supplied with a template content material calendar outlining social output for six months, a model information aligned with model tips, KPI’s to measure ongoing success, an influencer goal record aligned with content material pillars and prompt influencer activations aligned with model targets. As an added bonus, the Lemongrass staff will outreach and activate three influencer visits from the influencer goal record, chosen by the shopper, leveraging the attain and belief of their tailor-made viewers to develop social following and generate ‘new look’ social-first content material that exemplifies the model to the audience.
Tara Schwenk, Head of Content Marketing and Search at Lemongrass concludes: “This programme can be a recreation changer for travel brands and properties who wish to take away the guesswork from their social media marketing efforts and achieve a higher understanding of what they will do to optimise their social media output.
We know that groups might be underneath resourced and overstretched. Social media marketing can usually be placed on the backburner, so we wished to design an efficient course inside a clear framework that delivers tangible and helpful outcomes. We additionally wished to open it as much as not simply model marketing groups to attend however anybody within the enterprise who needs to study and upskill their data – there isn’t a restrict on numbers.
Our trade experience will present all of the instruments and considering wanted for brands to ship on social media marketing targets and guarantee groups can be assured to use the abilities learnt to amplify their model campaigns and obtain optimistic ROI.”
 
 
 

https://www.traveldailymedia.com/lemongrass-launches-springboard-a-new-social-media-and-influencer-marketing-programme-for-travel-brands/