Nonprofit organizations are sensible at making the world a greater place. As a number of the most impactful companies on the planet, their goodwill doesn’t go unnoticed, or does it?
In such a busy on-line panorama, the organizations that basically make a distinction to the world are sometimes within the shadow of mainstream manufacturers, common influencers, and viral content material traits that dominate social media.
Social media platforms are among the many greatest locations to advertise a trigger, construct an viewers, and share worldwide content material with one click on. The query is: might social media enhance nonprofit advertising in 2024?
With this in thoughts, let’s soar into the advantages of constructing a social media content material plan as a nonprofit.
Unlocking the advantages of social media content material plans for nonprofits
With over 4.76 billion social media customers on the planet, nonprofits with out a social media presence are lacking a trick. Not solely can social media advertising assist enhance model consciousness throughout the globe, however social networks are the right place to get to know your viewers and tailor your campaigns to draw their consideration.
There are a number of advantages related to leveraging social media for nonprofit advertising.
From driving fundraising efforts to aiding in recruiting a worldwide community of volunteers, the optimistic outcomes for charities that select to make use of social media to their benefit are countless.
Here are just some methods you should utilize social media to boost your nonprofit advertising technique:
Drive fundraising efforts: (*5*) are at all times seeking to enhance their fundraising efforts. Did you realize {that a} well-positioned social technique might pace this up? With the flexibility to incorporate hyperlinks to donation and go-fund pages inside your social posts, platform bios, and reside tales, apps like Instagram and TikTookay are sensible at facilitating a donation drive.
Spread the phrase: Social channels can attain audiences worldwide. If your mission aligns with viral content material traits and present scorching discussions, just remember to use your social platform to get in on the motion. Use viral content material hashtags and video content material codecs to realize extra visibility and make sure that your content material sparks dialog amongst your audience.
Share your successes: If you need social media shoppers to assist your mission, be sure that the content material you share additionally discusses the present optimistic impacts of your fundraising. Take the time to get private along with your nonprofit advertising content material. Share real-life tales and screencaps of your annual report, and present the cash raised working in motion to assist incentivize shoppers to maintain giving.
Connect with buyers and volunteers: If you wish to entice bigger shoppers to your nonprofit and even start a recruitment drive for extra volunteers, constructing a social platform helps set up your nonprofit as a real, energetic group. Not solely will social success assist make your model extra seen to potential volunteers, however with a bigger social following, potential buyers will take your mission significantly and be extra prone to contact you.
Build a strong group: When you create a social platform to your nonprofit, you might be creating a brand new group to your supporters to congregate. With the flexibility to hyperlink out to your content material and share it on their very own social feeds, supporters will usually do the work in terms of sharing your trigger. You simply want to offer them content material to share and speak about.
Meet the nonprofits smashing their social media content material plan
Now that we’ve coated the advantages of making a social technique to your nonprofit advertising marketing campaign, it’s time to take a look at a number of the manufacturers which can be seeing success in motion.
There are quite a lot of social media platforms to think about to your nonprofit. Here are just some examples of nonprofit advertising campaigns which have gone viral throughout quite a few social media platforms.
1. Make-A-Wish Foundation
First up, let’s speak about Make-A-Wish. This nonprofit group devoted to granting needs to kids affected by long-term sicknesses, is well-known throughout the globe.
In an effort to fulfil one youngster’s want each 40 minutes, the charity paperwork most of the needs granted on social media platforms to reveal the lengths it would go to assist these in want.
Alongside this, they frequently run interactive social giveaways to encourage engagement on their web site.
Take this instance from May 2024. Advertising a free-prize draw on Instagram, Make-A-Wish created a superb call-to-action marketing campaign based mostly round a giveaway.
Nonprofit advertising marketing campaign by Make-A-Wish UK, exhibiting the facility of working competitions to drive model consciousness.
For nonprofit entrepreneurs aiming to lift each website and social engagement, inserting website CTAs inside your social technique is an excellent method to drive visitors from all angles..
2. Community Foundation of Louisville
Next up, let’s discuss in regards to the Community Foundation of Louisville. This group raises funds for quite a few native nonprofits utilizing Facebook Live.
Going reside on social media is sensible when internet hosting in-person rallies, fundraising occasions, and documenting checkpoints inside your mission.
Screenshot of a reside fundraising occasion by the Community Foundation of Louisville exhibiting nonprofit advertising in motion
Louisville does simply this, permitting on-line viewers to remark and become involved with reside occasions, even when they’re on the opposite facet of the world. Supporters can donate straight from the Facebook Live as they watch, in addition to win prizes for turning up digitally.
3. Malala Fund
The Malala Fund additionally makes use of video advertising to boost its nonprofit social technique. Using TikTookay’s video platform, it frequently shares real-life tales from activists and engages in common Q&A content material with Malala herself.
With greater than 800K followers on the TikTookay platform in 2024 and movies receiving as much as 4 million likes, it’s an excellent instance of simply how highly effective TikTookay could be in producing a buzz round your nonprofit.
Screenshot of an AMA broadcast run by The Malala Fund, exhibiting nonprofit advertising in motion.
If the chief of your nonprofit has their very own social following in the identical manner Mala Yousafzai does, positioning them on the middle of your social technique because the figurehead of your model may also drive stronger model recognition and engagement.
4. ONE
ONE can also be one other nice instance of a nonprofit advertising marketing campaign that makes use of social media to its benefit. The advocacy group dedicates itself to serving to those that reside in excessive poverty in Africa and has had a number of viral social campaigns in the previous few years.
Screenshot of an attractive word-search marketing campaign run by nonprofit ONE.
Take this nice instance they posted not too long ago on their socials. Users are inspired to work out the phrase search puzzle earlier than swiping to find the solutions. Not solely is that this an attractive piece of content material, however customers are additionally educated on a number of the key ailments the charity is combating to fight in poverty-stricken areas.
“People haven’t simply performed the sport and carried on with their lives; they’ve shared it with others,” says Roxane Philson, Chief Marketing Officer at ONE. “I believe folks have been actually drawn to that concept of getting a little bit of enjoyable, studying one thing, however then doing one thing optimistic with that motion.”
5. World Wide Fund For Nature
Social media is a superb place to ship a message globally. The World Wide Fund (WWF) did simply that with its #EarthHour marketing campaign in 2020.
While many individuals had been unable to attend in-person fundraising and consciousness occasions as a result of unfold of COVID-19, WWF created an interactive content material marketing campaign on Instagram that supporters might become involved with with out leaving their houses.
Screenshots of UGC created for WWF’s Earth Hour marketing campaign.
The nonprofit referred to as out to followers to participate and share an image of themselves in the dead of night with the hashtag #EarthHour on social media.
As a user-generated content material marketing campaign, it is a excellent instance of fostering a group on-line as a nonprofit group. By harnessing branded hashtags and well timed marketing campaign moments, you may encourage folks to take motion, become involved and really feel related to others.
👀 Keep Reading: Meet the 8 not-for-profit Plann’rs altering the world, one submit at a a time.
Ready to stage up your social media plan?
With these sensible suggestions and provoking examples, you’re most likely questioning the right way to begin harnessing the facility of social media advertising as a nonprofit.
The first step is getting the precise assist in place to make sure you can present up constantly, stay on-brand and develop your viewers throughout a number of platforms. Luckily, Plann is right here to assist.
From AI-generated captions to cross-posting, analytics, hashtags and extra, Plann may help you keep a constant posting schedule when you stay centered on fundraising targets. We even auto-post your TikTookay movies and Instagram Reels to take the effort out of rising organically on these platforms!
Go on, and redeem your 7-day free trial of Plann Plus. If you don’t prefer it, preserve utilizing Plann at no cost!
Your Ultimate Cheat Sheet: How To Set Up Shopping On Socials
Learn the right way to get set as much as make gross sales through your socials!
https://www.plannthat.com/nonprofit-marketing-social-media-content-plan/
