Content entrepreneurs searching for article or video concepts in August 2024 can commemorate the National Basketball Association and Alfred Hitchcock or acknowledge mother and father, celebrants, and problem seekers.
Content advertising is the act of making, publishing, and selling content material to draw, have interaction, and retain prospects. It works as a result of articles, movies, or podcasts are a low-risk method for customers to interact with a enterprise and, in flip, create a way of reciprocity that leads them to buy.
The solely bother is that entrepreneurs require a gentle stream of matters. Fortunately, what follows are 5 content material advertising concepts your organization can use in August 2024.
NBA Turns 75
The NBA is celebrating its seventy fifth anniversary in August 2024.
The National Basketball Association turns 75 on August 3, 2024, creating a chance for content material entrepreneurs to attach one in all America’s hottest sports activities to their manufacturers and merchandise.
Invented in 1891 at (*5*) College in Massachusetts, basketball shortly gained reputation, a lot in order that by 1946 two rival leagues had emerged: the National Basketball League and the Basketball Association of America.
After just a few groups — together with the forerunner to the Lakers — left the NBL for the BAA in 1948, merger talks started. The outcome was the NBA, launched in August 1949 by combining the 17 groups from the 2 leagues.
Content entrepreneurs at ecommerce retailers, physical-store chains, and direct-to-consumer manufacturers might write in regards to the historical past of the NBA, basketball as a sport, or “hoops” tradition.
For instance, the DTC model TruHeight makes dietary gummies and capsules, protein shakes, sleep aids, and different merchandise geared toward wholesome progress and improvement in teenagers and kids. The model might prolong its mission by publishing a collection of articles about basketball’s health advantages.
Happy Birthday, Alfred Hitchcock
Master director Alfred Hitchcock was born in August 1899.
Born on August 13, 1899, in London, England, Alfred Hitchcock would turn into one of many movie business’s most celebrated administrators. The “Master of Suspense” was greatest identified for the “Rear Window” (1954), “Vertigo” (1958), and “Psycho” (1960).
Celebrating Hitchcock’s birthday through content material advertising might assist shops with merchandise associated to the movie or leisure business. But different on-line retailers may profit, too.
An attire model might give attention to trend in Hitchcock’s motion pictures. A house decor store might deal with their set designs, and a pet provide firm might launch a contemporary critique of “The Birds” (1963).
Parent-focused Back-to-school
How a few back-to-school sale for mother and father?
The back-to-school procuring season is among the many retail business’s excessive holidays. Parents purchase all the things from pencils and pants to computer systems and automobiles for their kindergarten to college-aged college students.
Unfortunately for retailers, most of these purchases will come at discounted costs. According to the National Retail Federation, roughly 68% of back-to-school customers in 2024 will buy on-sale gadgets.
An various strategy may very well be to focus on “back-to-school” content material at mother and father. Here are some instance article titles.
Sporting items retailer: “Fitness Routines for Parents with School-aged Kids”
Shop promoting organizers: “25 Decluttering Tips whereas the Kids Are in School”
Kitchen gadget store: “Meal Prep Hacks for Busy Parents”
Labor Day Planning Guides
Williams-Sonoma makes use of recipes to advertise Labor Day.
Content advertising is very efficient when it’s helpful or useful. A enterprise builds connections with customers when it helps them study a talent or overcome an issue.
Labor Day falls on Monday — September 2 in 2024. Many customers will benefit from the lengthy weekend by tenting, taking a highway journey, or internet hosting a celebration.
Marketers can provide useful content material that improves, simplifies, or organizes these experiences — whereas connecting with merchandise obtainable for buy.
For instance, Williams-Sonoma revealed a recipe set known as “A Labor Day Cookout to Remember.” The recipes describe a three-course meal with bruschetta, grilled rooster, and blueberry-lavender cheesecake for dessert.
Most of the person recipes suggest William-Sonoma merchandise, similar to a meals thermometer for grilling and a set of stackable bowls.
Issue a Challenge
Take a play from the health business’s ebook and problem a problem in August.
In 2019, entrepreneur and podcaster Andy Frisella challenged his viewers to take part in a “transformative psychological toughness program” known as the “Hard 75 Challenge.”
Over 75 days, individuals obey a algorithm with out exceptions or compromises. This features a each day routine of two 45-minute exercises, a strict weight-reduction plan, consuming a gallon of water, and studying at the very least 10 pages of a motivational ebook.
In August 2024, content material entrepreneurs can borrow Frisella’s concept and problem prospects on matters associated to companies’ services or products. Here are some instance challenges.
Sustainable residing for retailers promoting recycled merchandise or eco-friendly gadgets.
Backyard makeover for retailers targeted on vegetation, gardening provides, energy instruments, and out of doors furnishings.
Healthy cooking for shops providing kitchen tools or meals field subscriptions.
The challenges may very well be contests, too, with individuals producing social media posts for extra publicity.
https://www.practicalecommerce.com/5-content-marketing-ideas-for-august
