July 2 2024, 12:45 pm | BY Ricki Green | No Comments
Communications and affiliate marketing company Neon Black has immediately introduced the appointment of Leela Maclean within the newly created position of affiliate marketing director. Maclean’s appointment comes as half of Neon Black’s strategic initiative to bolster its affiliate marketing arm.
Formerly the affiliate marketing director at Dentsu, Maclean (pictured above centre) brings in depth expertise within the affiliate marketing trade, having held positions at News Corp, Groupon and Commission Factory and labored on affiliate programmes and partnerships for manufacturers together with Woolworths Group, Shark Ninja, THE ICONIC and The Good Guys.
Says Maclean: “Affiliate marketing has advanced considerably through the years, changing into a vital part of any complete marketing technique. With 81% of manufacturers incorporating affiliate programmes into their marketing combine, it’s a pivotal time for this sector. I’ve had the privilege of experiencing all sides of affiliate marketing, and I’m excited to carry my experience to the proficient group at Neon Black.”
Says Soraya Calavassy, director and co-founder of Neon Black: “Leela has been a distinguished determine within the affiliate marketing trade since its inception in Australia. Her in depth community and deep understanding of the panorama will likely be invaluable as we proceed to combine earned, owned and paid media for our shoppers.”
Neon Black has been on the forefront of affiliate exercise constructing a sturdy affiliate marketing offering spanning the complete spectrum of affiliate channels, together with content material, loyalty, influencer, and extra; catering to a various vary of sectors together with dwelling, life-style, magnificence, meals, and know-how.
Adds Calavassy: “For years, Neon Black has efficiently mixed affiliate marketing with earned actions, navigating the intricate steadiness between affiliate and editorial content material. We have established robust relationships with affiliate networks and publishers, whereas cementing our longstanding relationships with journalists and editorial. Our distinctive method has pushed model consciousness, writer engagement, conversion and income for our shoppers, and with Leela on board, we’re poised to additional cement our management on this house.
“At Neon Black, our experience lies in understanding the nuances of information, media and publishers. We craft tailor-made, results-driven affiliate marketing methods that resonate with prospects and drive efficiency. Our method leverages a long time of trade expertise, contacts and relationships to inform compelling tales that generate impactful outcomes and really convert.”
(Pictured L-R: Finbar Corrall, Leela McLean, Soraya Calavassy)
https://campaignbrief.com/neon-black-bolsters-affiliate-offering-with-appointment-of-former-dentsu-affiliate-marketing-director-leela-maclean/
