The Australian Influencer Marketing Council (AiMCO) has welcomed Subway to its membership, marking the primary main meals model to hitch the business physique. Subway Australia turns into a part of AiMCO’s strong membership base of over 100, which incorporates a number of giant shopper manufacturers.
Subway Australia has been leveraging influencer marketing as a part of its total technique for a number of years, working with well being and foodie creators such as @thefoodinbox, @bechardgrave and @scarlactive to advertise its merchandise. The transfer to hitch AiMCO underscores the model’s dedication to greatest apply in influencer marketing and supporting content material creators.
Subway Australia and New Zealand Director of Marketing, Rodica Titeica, mentioned: “Influencer marketing provides one other degree of authenticity that isn’t as simply conveyed in standard promoting. It’s a strong technique to make model messaging extra related, segmented and area of interest to teams of like-minded audiences. This is in fact solely profitable when like-minded content material creators are engaged that then create content material in step with their very own private model and values.
“For Subway, we’re proud to have constructed a robust and dependable influencer community that we usually interact with as a result of we all know additionally they get pleasure from working with the model and genuinely love our merchandise. Having run a few of Australia’s largest influencer campaigns during the last couple of years, it’s vital that as a model we’re using greatest apply in influencer marketing and help our content material creators on this too. As such, we’re proud to be formally becoming a member of the AiMCO community.”
AiMCO is the main Australian business physique for influencer marketing. It lately introduced its 2024 Guiding Council, which incorporates representatives from Tourism Australia, Wavemaker, Hello Social, Social Law Co, amongst others. The council is dedicated to constructing a stronger, trusted influencer marketing panorama.
AiMCO Managing Director, Patrick Whitnall, mentioned: “We’re delighted to welcome Subway as a member of AiMCO. As influencer marketing grows on this area as a profitable marketing channel, manufacturers such as Subway perceive the significance of getting each a greatest apply influencer marketing business and a supported and nurtured creator group. AiMCO’s mission and work has nice momentum, and we look ahead to persevering with to construct a stronger, trusted influencer marketing panorama. Our Accreditation program, Code of Practice and Ad Disclosure Guide are simply among the initiatives and assets which have made a optimistic distinction to our business.”
https://www.mi-3.com.au/04-07-2024/subway-backs-best-practice-influencer-marketing-new-aimco-member
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