2Checkout Announces 2021 Digital Commerce Benchmark for Digital Goods

ALPHARETTA, Ga., April 08, 2021 (GLOBE NEWSWIRE) — 2Checkout (now Verifone), the main all-in-one monetization platform for world companies, at present launched its 2021 Benchmark Report on Digital Commerce Trends in world on-line gross sales of software program, SaaS, digital items, and on-line companies. The benchmark is predicated on transactions shifting via 2Checkout’s digital commerce platform throughout the 2020 pandemic yr. 2Checkout constantly tracks traits and statistics, empowering retailers to make higher enterprise choices. Key Findings: The COVID-19 pandemic has clearly impacted on-line gross sales of digital items, with appreciable will increase throughout nations and product categoriesAverage order worth throughout all retailers promoting digital items reached an all-time excessive, at $65, up $9 over 2019Security software program continued to high the charts for the most well-liked classSubscriptions purchases expanded, claiming 79% of complete on-line gross sales of digital items and companies, a 2% enhance over 2019Payment technique preferences Visa and Mastercard continued to guide on the world degree, with native choices gaining traction in a number of marketsKey traits from the report embody: Increases amongst high nations – The 2Checkout high 10 nations by gross sales quantity had been an identical to 2019, though in a barely totally different order. United States maintained its lead in on-line gross sales of software program, SaaS, and on-line companies, with 46% of gross sales worldwide, adopted by the UK, with Germany claiming the third place as a substitute of France final yr. All high nations recorded accelerated digital gross sales in 2020, pushed by the COVID lockdowns and a shift amongst shoppers in direction of digital commerce. The highest year-over-year development of on-line gross sales of digital items and companies among the many high 10 nations was registered by Japan, with a 40% enhance, adopted by the United Kingdom (34%) and Australia (32%).2Checkout’s ten largest markets accounted for 77% of all on-line gross sales in 2020, corresponding to their standing in 2019. The high ten non-English-speaking nations accounted for 21% of worldwide software program gross sales, solely a 1% enhance from 2019.The common order worth in 2020 was $65, a $9 enhance versus 2019 and sure generated by the transition to on-line introduced by the COVID-19 pandemic. Orders positioned by way of cell additionally registered a rise, sitting at $51 in 2020, in comparison with $50 in 2019.Subscription gross sales on the rise – The development in subscriptions continued additional, with 79% of complete on-line gross sales of software program, and digital items in 2020 coming from subscription-based services and products, in comparison with 77% in 2019, and 76% in 2018. Endpoint safety software program stays widespread – As in each different yr, this class was among the many hottest on-line purchases of digital items in 2020. With on-line purchases rising as a result of lockdowns in place, so did cyber-fraud and on-line assaults, resulting in an elevated curiosity in safety options by shoppers and companies alike. Multimedia instruments, software program utilities, advertising and marketing, streaming, and monetary instruments had been additionally widespread classes.Variations in fee strategies – The high 5 fee strategies used globally maintained their standings since 2019. Visa and Mastercard nonetheless led the pack with 63% of all digital items orders, adopted by PayPal at 21%. Local and regional fee strategies continued to carry a stable share of gross sales in a number of nations equivalent to Alipay in China (47%), iDEAL within the Netherlands (44%), native playing cards with installments in Brazil (30%), adopted by Carte Bancaire in France (holding 27%). Additional income sources – Several extra income sources proved their constant worth throughout 2020. Affiliate-generated gross sales continued to point out power for 2Checkout purchasers, as an extra advertising and marketing channel for the software program trade. Affiliate advertising and marketing generated 24% of income for software program retailers utilizing the Avangate Affiliate Network in 2020, up 1% since 2019.Merchants who employed platform promotional instruments generated 36% of 2020 income from these efforts, a rise of three% from final yr. November was the month of the yr to generate the very best promo gross sales, which isn’t stunning given Black Friday and Cyber Monday promotions had been in a position to happen undeterred throughout the pandemic yr.“It comes as no shock that on-line gross sales of digital items took heart stage throughout the pandemic yr, as individuals worldwide labored and discovered remotely. In addition to elevated gross sales, common order values elevated considerably,” commented Laurentiu Ghenciu, Global Vice President of Digital Business at Verifone.  “Our benchmark additional confirmed that subscription gross sales proceed to be appreciated by shoppers and companies alike, demonstrating the comfort of the mannequin. As for fee preferences, Visa, Mastercard, and PayPal’s world benefit apart, native choices maintained their power in lots of nations, with eWallets, direct debit, and fee in installments most well-liked by customers in varied geographies worldwide. We advocate that retailers comply with these world traits and adapt their choices accordingly.” For extra insights, please view the 2Checkout Digital Commerce Benchmark – 2021 infographic. About 2Checkout (now Verifone) 2Checkout (now Verifone) is the main all-in-one monetization platform for world companies constructed to assist purchasers drive gross sales development throughout channels and enhance market share by simplifying the complexities of recent commerce. 2Checkout’s digital companies, together with world funds, subscription billing, merchandising, taxes, compliance and threat, assist purchasers keep targeted on innovating their merchandise whereas delivering distinctive buyer experiences. In August 2020, main world funds resolution supplier Verifone acquired 2Checkout, additional solidifying its dedication to offering seamless and frictionless experiences to prospects globally via modern and next-generation {hardware} and cloud companies. 2Checkout will develop into Verifone, and the unified firm will allow omnichannel commerce wherever and at any time when purchasers store.Get extra data at www.2checkout.com.