Recent Litigation Shows Importance of Branded Social Media Owners

Recent Litigation Shows Importance of Branded Social Media Owners

Social media has revolutionized the methods wherein manufacturers goal and market to shoppers and the worth of profitable social media pages has grow to be more and more acknowledged, leading to disputes over the possession of these Background Recent litigation between…

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IAB SA’s content marketing committee relaunches as branded entertainment and content committee

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

In 2020, the IAB South Africa established a content marketing committee to highlight content marketing as a specialist marketing At the time, content marketing accounted for 20%* of all marketing spend And for the primary time in South…

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8 Examples of Branded Content Done Really Well

8 Examples of Branded Content Done Really Well

There are lots of differing kinds of advertising content material that manufacturers and entrepreneurs use to attach with their goal However, nothing is as potent as branded content material with regards to forming lasting connections together with your

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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil

Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil

Delhi: The three errors manufacturers make whereas pursuing the content route, as highlighted by Ashiish V Patil in an interview with embody hiring a content knowledgeable after which dictating to him/her what to do, measuring branded content with the…

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Warner Bros. Discovery Brings Candy Crush To Life In Branded Content

Warner Bros. Discovery Brings Candy Crush To Life In Branded Content

Warner Discovery’s branded content material studio Courageous helps recreation app Candy Crush promote its annual All Stars Tournament with customized movies that includes on-air food-themed video will start to seem on Food Network’s new season of Tournament of…

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Top 11 Branded Video Agencies to Utilize the Power of Storytelling

Top 11 Branded Video Agencies to Utilize the Power of Storytelling

One of the simplest methods to seize consideration, construct model recognition, and foster long-lasting connections with their goal audiences is thru partaking, high-quality branded These visible narratives not solely showcase a model’s services or products, but additionally convey its…

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How brands are rethinking branded content strategies this festive season

How brands are rethinking branded content strategies this festive season

As the festive season ushers in a wave of client enthusiasm and spending, one technique that has been steadily claiming a distinguished spot within the advertising arsenal of brands throughout the festive season is branded Shailja Saraswati Shailja Saraswati,…

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LinkedIn Adds New Branded Content Library, Listing All Influencer Campaigns in the App

LinkedIn Adds New Branded Content Library, Listing All Influencer Campaigns in the App

After rolling out its personal branded content material tags for posts final month, LinkedIn has now additionally added a brand new search performance for branded content material partnerships, which can allow customers to discover all of the affiliate marketing online…

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New research sheds light on the UK branded content industry and need for advertising regulation | About

New research sheds light on the UK branded content industry and need for advertising regulation | About

The UK Branded content industry, the place advertising and media mix, is a fast-growing sector that wants higher regulation, based on new A survey of selling professionals discovered {that a} robust majority (68%) consider that advertising and marketing communications…

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Branded Content Managing Editor

Branded Content Managing Editor

DescriptionBranded Content is actually not new to the media trade, however it’s nonetheless a wonderful method publishers can set themselves other than digital It’s a wonderful method for native advertisers to accomplice with our established manufacturers to create an…

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