Skeptical CMOs are wrong – social media marketing is a powerful tool
Are we actually nonetheless discussing the validity of social media marketing, asks Daisy Domenghini of VaynerMedia EMEA? Those who doubt it is danger being left For the second 12 months working, over a fifth of the three,000 entrepreneurs…
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The Drum Network Podcast: How CMOs can set their influencer marketing strategies
In this week’s episode of The Drum Network Podcast, we sit down with two main lights from the world of influencer common think-pieces prematurely asserting the demise of the influencer, development within the influencer marketing trade reveals no indicators…
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How Affiliate Marketers Can Gain More Budget From CMOs
“Affiliate advertising and marketing has to model itself higher,” says Simon Baptist, Director of Commerce Business at years in the past, Baptist determined to dive into the affiliate house, having been impressed by the individuals who work there and…
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Landing a C-Suite Role: Q&A With CMOs Who Began in PR
[Editor’s Note: Esther-Mireya Tejeda is CMO of Anywhere Real Estate, parent company of Century21, Corcoran, Sotheby’s, and Kelly Calabria is Chief Marketing and Corporate Social Responsibility Officer at Blue Cross Blue Shield of North In a recent Q&A,…
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Power of SMM Platforms for CMOs
The social media age holds immense potential to make or break anybody’s Likes, shares, and retweets are extra than simply numbers on this world versus some ill-informed opinions concerning the Every model, be it large or small is…
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Top MarTech Tools for CMOs in 2023
The evolving digital world retains posing new challenges in entrance of the One of the numerous ones regarding trendy CMOs is the abundance of instruments and applied sciences at their disposal to select from for their martech It…
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CMO’s top 8 martech stories for the week – 6 October 22
Lunio raises US$15m for click on fraud answer Click fraud visitors administration vendor, Lunio, has raised US$15 million in a Series A funding spherical to pursue its international development The vendor has partnered with Smedvig Capital and an…
Read More » CMO’s top 8 martech stories for the week – 26 May 2022
Pega acquires Everflow New capabilities to seek out and repair course of inefficiencies have been highlighted as the key motive for Pega’s acquisition of Everflow is a course of mining software program firm primarily based in Under the…
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8 trends that CMOs need to focus on
Despite being lower than two years of time, the world of selling has come of age throughout the pandemic With unprecedented modifications within the private, social, and industrial domains, B2B advertising and marketing strategists had to show agility and…
Read More » CMO’s top 8 martech stories for the week – 27 January 2022
Medallia to amass Thunderhead Medallia is buying Thunderhead, a know-how participant targeted on buyer interplay and journey orchestration, for an undisclosed sum. The CX tech vendor stated the mixture of…
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