Social media influencers will now have to add labels for paid content, new guidelines out
The Advertising Standards Council of India (ASCI) has launched new guidelines for social media influencers who add content material on varied social media platforms like Instagram, Facebook, and YouTube. According…
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Storyboard: Piyush Pandey on his new role at Ogilvy; Impact of new guidelines on influencer marketing
Ogilvy just lately elevated Piyush Pandey to the place of Chairman, Global Creative at Ogilvy as he continues to function the Chairman of Ogilvy India.Liz Taylor might be taking on…
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ASCI guidelines on influencer marketing to have a positive impact
According to the guidelines, all ads printed by social media influencers or their representatives, on such influencers’ accounts should carry a disclosure label that clearly identifies it as an advertisementFollowing…
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Industry lauds ASCI’s ‘thorough and practical’ influencer guidelines
With the influencer advertising and marketing sector booming in India, requires better regulation and transparency have solely obtained louder. The Advertising Standards Council of India (ASCI) did not lose sight of…
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Guest column: Why the new influencer marketing guidelines will be for the better
NEW DELHI: India’s promoting self-regulatory council, the Advertising Standard Council of India (ASCI), will quickly announce new guidelines for the influencer trade. Today, influencer marketing will not be merely restricted…
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