Impact of internet celebrities’ short videos on audiences’ visit intentions: Is beauty power?
Albert N, Ambroise L, Valette-Florence P (2017) Consumer, model, celeb: Which congruency produces efficient celeb endorsements? J Bus Res 81:96–106Article Google Scholar Argyris YA, Muqaddam A, Miller S (2021) The results of the visible presentation of an Influencer’s Extroversion on…
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