Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies
The B2B purchaser is youthful, digital-first, and dominates the share of voice They’re demanding, however they’re additionally extra engaged in the shopping for course And they appear to social content material for schooling, inspiration, and As the…
Read More »How a California premium winery quickly flipped its boomer-dominated consumer base to younger generations
Amid extra sobering studies this month that wine is turning into an more and more harder promote to younger, various generations got here two shocking indicators that the business can quickly and efficiently change In one case, a 140-year-old…
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Connecting with Younger Generations Through Video Marketing
Video advertising is an integral a part of any good advertising In 2020, 92% of entrepreneurs mentioned they routinely used movies as a part of their campaigns, and an additional 88% mentioned that the medium gave them an objectively…
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Introducing ‘nicotinfluencers’, the tobacco industry’s loophole to attract younger audiences
“My favorite has to be the Ruby Berry flavour. What’s yours?” Asks GW Harrison, an Instagram influencer with 35,000 followers, holding up VELO—a model of flavoured nicotine pouches—to the digicam….
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Video Marketing Takeaways from Younger Demographics
In the digital advertising and marketing panorama at present, movies have turn into the reigning content material format, particularly on social media. It displays the adjustments going down in how…
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Burlington farmers market reopens for spring season, increases social media presence to build younger customer base
Nestled among the many numerous quick meals chains and strip malls that line South Church Street is an out of doors farmers market full of vibrant spring flowers and a…
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Younger Consumers Inspire Greeting Card Industry Revival
The arrival of spring brings many particular events to have fun. Kicking off in March, shoppers are flooded with holidays together with Saint Patrick’s Day, Nowruz, Passover, Easter, Mother’s Day…
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