Twitter Crowns Xbox as the Winner of its First-Ever ‘Brand Bracket’ Competition

Tying into the March Madness school basketball match, this month, Twitter has been working its first-ver ‘Brand Bracket’ competitors, with a purpose to decide the best-tweeting model on the platform.

The competitors pitted model profiles head-to-head, and referred to as on Twitter customers to vote for the winners of every match-up, based mostly on their tweeting prowess.
Entertainment Twitter goes face to face with Sports Twitter’s favourite model for an opportunity at the title. Which model’s Tweets are the successful ticket? ???? @Xbox’s vibrant voiceVS???? @TheGEICOGecko’s lovable POVVote now in our #BestOfTweets Brand Bracket!— Twitter Marketing (@TwitterMktg) March 30, 2021
At the finish of this, Twitter would then decide an final champion – which, after 15 head-to-head battles, has now been revealed:

Yes, Microsoft’s gaming arm Xbox has come out on prime, with customers recognizing its Twitter abilities by marking it as the greatest of model tweeters, after defeating Skittles in the remaining face-off.
As per Twitter:
“The matchups had been heated. But tons of of hundreds of votes later, one model left all of it on the timeline FTW!”
Twitter says that the promotion noticed vital help amongst the taking part manufacturers, with some even providing merchandise tied into the occasion.

But in the finish, it was Xbox that got here out on prime. The firm’s Twitter deal with boasts 15.9 million followers, and tweets greater than 33 occasions per day, incorporating replies. In truth, replies is probably going what wins it for Xbox, with its social media staff extremely lively in responding to mentions on the platform.
But then once more, perhaps it was simply the promise of an Xbox Series X mini-fridge.

What does that imply in the broader scheme of issues, and from a social media advertising perspective extra broadly?
Well, in all probability not loads, actually.

For Xbox, it will get the kudos of being ‘the greatest tweeting model’, which it might use in promotional pitches, whereas Twitter may even be working digital billboards asserting the victory, which can function fan Tweets, and can go to the neighborhoods of the successful model’s advertising staff. Xbox may even get a particular trophy to mark the win.
In phrases of model classes, the key for Xbox, as famous, is probably going its responsiveness, and willingness to interact with its fan neighborhood. Xbox’s social staff may be very attuned to the newest gaming tendencies and memes, and with the ability to mobilize that fan base in a fan-voted competitors was, little question, an enormous benefit.
There’s no magic system or secret tip in Xbox’s success on this respect, however having the capability to interact and keep linked to your followers can clearly pay dividends, no less than in phrases of model and neighborhood constructing on the platform.
Also, providing themed fridges helps.
You can try the full historical past of the model bracket on the Twitter Marketing account.