Neil MacKenzie
HIGH POINT – Universal Furniture has promoted Neil MacKenzie to vice president, marketing.
MacKenzie got here to the corporate in May 2015 as director of marketing. In that function, he has overseen marketing initiatives together with the usage of digital and social media platforms to assist promote Universal and Universal to the Trade.
“We’ve continued to develop and enhance as a model below his management, and we’re a greater firm right now than we have been six years in the past,” mentioned Universal Furniture President and CEO Jeff Scheffer.
The firm mentioned that MacKenzie’s marketing efforts have contributed to the corporate’s progress and consciousness to finish customers. This has included serving to reposition the model and directing an entire overhaul of Universal’s digital presence together with its web site, social media and database marketing.
“In conjunction with the revamp, he created an array of marketing belongings to assist retail companions in their very own on-line and social media endeavors,” the corporate mentioned. “To higher join with a wider viewers, he initiated an influencer marketing program and created an academic and social expertise within the High Point showroom that continues to draw hundreds of consumers to the showroom every spring and fall.”
The firm added that MacKenzie additionally has been instrumental in managing the corporate’s licensing and model relationships with Coastal Living Magazine and Miranda Kerr.
Before becoming a member of Universal, MacKenzie held positions within the furnishings and golf industries, together with serving as senior supervisor of gross sales for the Golf Channel and director of marketing for Stanley Furniture. He began his profession in promoting company work, directing B2B and B2C accounts in golf, banking and furnishings.
I’m Tom Russell and have labored at Furniture/Today since August 2003. Since then, I’ve coated the worldwide facet of the enterprise from a logistics and sourcing standpoint. Since then, I even have visited a number of furnishings commerce reveals and manufacturing crops in Asia, which has helped me achieve perspective in regards to the business in that a part of the world. As I proceed masking the import facet of the enterprise, I look ahead to constructing on that information base via conversations with business officers and future abroad plant excursions. From time to time, I’ll file information and different business views on-line and, as all the time, welcome your response to these Web postings.
