Hemsworth Communications is extending its “COVID-19 Public Relations Stimulus Program” by way of the second quarter of 2022. Launched one yr in the past, this system is designed to offer PR sources to companies inside the company’s core sectors of focus—journey and tourism, hospitality (meals/wine/spirits) and franchising. The preliminary stimulus program included upfront professional bono assist for individuals who met particular standards; as much as 50 p.c lowered month-to-month retainers by way of 2021; a brand new “Flex-Pay” contract with deferred fee choices; and tailor-made pandemic and post-pandemic strategic communications plans. “We determined to increase our ‘COVID-19 PR Stimulus Program’ in order that we will proceed offering high quality company sources to companies who view public relations as a significant half of their reactivation technique, however should still be resource-challenged,” mentioned Hemsworth founder and president Samantha Jacobs, founder and president of Hemsworth Communications. The company is now accepting requests for program consideration.
Idea Lab, primarily based in Skopje, North Macedonia, has been elected to partnership in PROI Worldwide. Founded in 2013, Idea Lab helps PR, occasion administration, video manufacturing and social media applications for shoppers throughout client merchandise, healthcare and authorities applications. The company is owned by advertising director Dimitar Atanasovski and group chief Ema Anchevska. “We are used to collaborating with companies on applications throughout the Balkan Region and we sit up for networking and increasing our attain with PROI Partners on a wider scale,” mentioned Atanasovski. PROI worldwide world chair Ciro Dias Reis mentioned that Idea Lab’s “artistic method and angle to consumer service and enterprise development will likely be an ideal match to assist assist our companions within the area.”
Mattio Communications, a hashish advertising companies agency, launches Confluency Agency, a subsidiary company centered on influencer advertising. In addition to supporting hashish shoppers, Confluency will goal shoppers in such sectors as trend, magnificence, meals, dwelling, tech, way of life and journey. Victoria Baek, who was beforehand head of influencer advertising at Mattio, will lead Confluence Agency as CEO. Baek has labored with client manufacturers together with Coca-Cola, Taco Bell, Disney and Forever 21. “We’ve seen firsthand how influencer advertising drives development amongst our personal hashish shoppers and is the longer term of model advertising,” mentioned Mattio founder and CEO Rose Mattio. “Launching an company devoted to executing best-in-class influencer campaigns aligns with our core mission of offering novel and efficient media companies to high-growth industries.”
