QYOU Media Inc. (TSXV: QYOU; OTCQB: QYOUF) is happy to announce that it has accomplished its closing to amass 97% of Chatterbox Technologies Private Limited (model identify: Chtrbox), a number one award-winning influencer advertising and marketing firm primarily based in India. Details of the transaction have been launched on June 1, 2021.
Founded in 2016 out of Mumbai and Delhi, Chtrbox is a pacesetter in data-driven influencer advertising and marketing, powering India’s prime manufacturers to inform nice tales at scale. Chtrbox affords manufacturers an enormous numerous pool of over 300,000 influencers, from prime celebrities, digital stars, to micro influencers, mother bloggers and campus-based creators. Chtrbox has delivered campaigns for most of the prime manufacturers in India together with P&G, Amazon, Flipkart, HP and dozens extra.
As a part of the acquisition, Pranay Swarup and Julie Kriegshaber will proceed to behave as Chief Executive Officer and Chief Operating Officer of Chtrbox, respectively.
While resulting in a considerable growth of QYOU Media’s influencer advertising and marketing enterprise in India, the addition of Chtrbox will ship speedy and accretive capabilities to QYOU Media’s India broadcast operations, accelerating plans to leverage India’s burgeoning creator financial system and additional supporting the channel’s content material, promoting and e-commerce initiatives.
Curt Marvis, CEO and Co-Founder of QYOU Media Inc. commented, “We couldn’t be extra thrilled about welcoming Chtrbox into the QYOU Media household. The acquisition of Chtrbox’s robust influencer enterprise and group in India has superior our enterprise forward by a number of years by way of capabilities ensuing from the acquisition. The future is brilliant for our mixed companies”.
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