Gove hires Social Chain’s Dominic McGregor for media drive | Business

Michael Gove has appointed one of many UK’s most promising younger entrepreneurs to assist the federal government to enhance its use of social media.Dominic McGregor, 28, who co-founded Social Chain, a Manchester-based social media advertising and marketing company, has been employed by the Cabinet Office to succeed in youthful audiences and teams reminiscent of homeowners of small companies.“The authorities is superb at getting to chop by means of to older folks however it’s not all the time one of the best at youthful folks and area of interest audiences,” McGregor stated. “They assume in the event that they ship out a press launch and do an interview on the BBC or ITV everybody will find out about it.”McGregor based Social Chain in 2014 alongside Steven Bartlett, 28. The enterprise merged with the German firm Lumaland