ZALORA partners up with Mediacorp to innovate eCommerce space with podcasts

ZALORA and Mediacorp have partnered to launch a content-commerce deal for ZALORA’s Big Fashion Sale. This partnership will see the net vogue and way of life vacation spot working with Singapore’s nationwide media community on the annual Big Fashion Sale from 24 to 30 June 2021.
According to ZALORA, the collaboration highlights each firms’ dedication to driving innovation within the eCommerce space by creating partaking content material catering to the evolving buying preferences of on-line customers. The model added that it combines the comfort and worth of fine offers through ZALORA with the energy and attain of Mediacorp’s content material and community, and marks a content material advertising and marketing milestone that can allow each firms to diversify and attain new buyer bases.
Participating manufacturers embody Puma, Trendyol, adidas, Calvin Klein, Superdry and others. 
As a part of this content material partnership, Mediacorp will provide customers three Work from Home-themed episodes on Hush, a podcast sequence that includes Mediacorp DJs Hazelle Teo (YES 933), Germaine Tan (987) and Azura Goh (Ria 897). The sequence might be accessible on Mediacorp’s digital audio service meLISTEN and the radio hosts’ itsclarityco’s Youtube, Spotify and Apple Podcast channels  ZALORA buyers may also take part in video games within the lead-up to the Big Fashion Sale on the Mediacorp DJs’ respective radio stations, with DJs doling out ZALORA reward playing cards to profitable listeners.
Additionally, ZALORA additionally partnered with GrabPay for a spend and win contest in conjunction with the ZALORA Big Fashion Sale. MARKETING-INTERACTIVE has reached out to ZALORA for extra info.
Parminder Singh, chief industrial and digital officer, Mediacorp mentioned that the collaboration builds on Mediacorp’s “monitor document in driving commerce utilizing modern content material options”. “We hope to leverage our partnership-based enterprise mannequin to ship outcomes for extra like-minded shoppers, as we work collectively to strengthen the financial engine of the nation,” added Singh.
Earlier final month in May, ZALORA launched a regional partnership with purchase now pay later app Atome. Under the partnership, ZALORA prospects in Singapore and Malaysia might be ready to cut up purchases into three, zero-interest funds in the course of the checkout course of on ZALORA’s cellular app. In the identical month, ZALORA additionally upped its content material advertising and marketing technique by launching a podcast sequence named ZALORA Talks, which covers the newest traits and hottest subjects in vogue and way of life. The transfer into podcast got here off the again of its trade webinar sequence, broadcasted quarterly on its social media platforms corresponding to LinkedIn, YouTube, and Facebook. According to ZALORA, this initiative additionally aimed to introduce the podcasting format to the trade, which noticed a surge in search curiosity and exercise because the onset of the pandemic in 2020. 
Meanwhile, Mediacorp launched “Mediacorp AdDirect”, a self-service promoting platform in February this yr. The platform  hoped to present an “simple, environment friendly and efficient” method for companies of all sizes attain their goal prospects. Previously, the media company additionally labored with eCommerce platform Lazada final yr for its National Day sale in August final yr. The deal hoped to function a web based service for sellers trying to create customisable content material and marketing campaign property.Related articles:ZALORA switches to versatile fee with purchase now pay later optionZALORA bursts into podcast scene with vogue and way of life seriesH&M ties up with ZALORA in SEA to goal about 400m customersLazada and Mediacorp’s symbiotic content-commerce tie-up for National DayMediacorp unveils new automated advert purchase platform, begins with TV spotsMediacorp expands tie-up with YouTube to support extra Singaporean content material creators