Man behind social media marketing technique changing landscape of Black-owned restaurants in OKC

Apollo Woods is changing the landscape of Oklahoma’s Black-owned restaurants one submit, one story and one style bud at a time.You may need seen OKC Black Eats should you observe restaurants in the metro. Many are actually higher identified as a result of of the person behind a social media marketing technique.”We are a marketing advisor firm. People typically have a look at us as meals bloggers as a result of we use meals as a option to have fascinating conversations,” Woods mentioned. “So, I’ll describe OKC Black Eats as the corporate that emphasizes Black tradition, Black meals and consciousness in Oklahoma City.”His sole focus is to get individuals into Black-owned restaurants, a fantastic many of which have various palates. And it is working.The help from numerous communities as a complete is growing, with Woods saying the extra you realize, the extra you is likely to be prepared to strive. And many are seeing success from OKC Black Eats.”Funny story. So, we have been out final evening as a workforce having a workforce dinner. So, we’re sitting there and somebody walked as much as me that follows us,” Woods mentioned. “And what I really like about what we’re doing is to assist them change that narrative of supporting Black-owned companies as a result of we’re getting individuals from all walks of life which are patronizing companies and having fun with them.”And to suppose, this all began with an thought after seeing the dearth of help for Black-owned restaurants.”So, OKC Black Eats began from once I moved again to Oklahoma City from dwelling in Houston and attending undergrad, graduate faculty. I simply did not see sufficient intentionality and help for Black-owned restaurants in town,” Woods mentioned. “So, what began off as simply attempting to discover, relearn, reacclimate to town, to evolve from that to social part and has advanced to what it’s now – the place we emphasize extra than simply meals. Focusing on deriving directs, attending to our Black-owned companies and restaurants in town. So, it has been a enjoyable meals journey.”Sometimes, restaurants search him. Sometimes, he finds them.”In the start, it was me discovering them out,” Woods mentioned. “And oftentimes now what occurs is we’ll have campaigns with our workforce. So, now we have grown. We have 5 lively workforce members, which we name way of life and leisure administrators, to assist improve campaigns.”Either method, the outcomes are the identical: Increasing visitors inside their restaurants.With Black historical past and the Black neighborhood on the heart of current headlines – from the Tulsa Race Massacre to Juneteenth’s new nationwide vacation designation – Woods says inclusion is a spotlight now greater than ever.”The intention of our enterprise is to drive help and drive consideration out of Black-owned companies and are in the Black neighborhood as an element of the Oklahoma neighborhood,” he mentioned. “It’s serving to break down the biases of what it means to go to a predominantly African American neighborhood or go help a specific sort of enterprise. So, we’re serving to contribute to breaking down the biases of what it means for Black employees.”The {dollars} spent in the Black neighborhood in the end assist help the world.For Woods, the mission is sort of easy.”It is to extend the attention of Black-owned restaurants and companies in Oklahoma City and drive direct spending to profit these communities, which is vital as a result of whenever you have a look at the quantity of sources which were pulled out of communities,” he mentioned.Anyone who’s in attempting one out can discover a number of to select from and a range of kinds, flavors and places. Woods mentioned they’re so good he merely cannot decide a favourite.”Currently, there are 88 Black-owned restaurants in the metro. And so, our help for all of these Black restaurants, some individuals ask me, like, what’s my favourite? But I’ll simply say, ‘Hey, what variety of meals do you want? Like me drive you there.’ Because the attractive half about what we’re displaying individuals is vary, and I would like them to help,” Woods mentioned.

OKLAHOMA CITY — Apollo Woods is changing the landscape of Oklahoma’s Black-owned restaurants one submit, one story and one style bud at a time.You may need seen OKC Black Eats should you observe restaurants in the metro. Many are actually higher identified as a result of of the person behind a social media marketing technique.
“We are a marketing advisor firm. People typically have a look at us as meals bloggers as a result of we use meals as a option to have fascinating conversations,” Woods mentioned. “So, I’ll describe OKC Black Eats as the corporate that emphasizes Black tradition, Black meals and consciousness in Oklahoma City.”His sole focus is to get individuals into Black-owned restaurants, a fantastic many of which have various palates. And it is working.The help from numerous communities as a complete is growing, with Woods saying the extra you realize, the extra you is likely to be prepared to strive. And many are seeing success from OKC Black Eats.”Funny story. So, we have been out final evening as a workforce having a workforce dinner. So, we’re sitting there and somebody walked as much as me that follows us,” Woods mentioned. “And what I really like about what we’re doing is to assist them change that narrative of supporting Black-owned companies as a result of we’re getting individuals from all walks of life which are patronizing companies and having fun with them.”

And to suppose, this all began with an thought after seeing the dearth of help for Black-owned restaurants.”So, OKC Black Eats began from once I moved again to Oklahoma City from dwelling in Houston and attending undergrad, graduate faculty. I simply did not see sufficient intentionality and help for Black-owned restaurants in town,” Woods mentioned. “So, what began off as simply attempting to discover, relearn, reacclimate to town, to evolve from that to social part and has advanced to what it’s now – the place we emphasize extra than simply meals. Focusing on deriving directs, attending to our Black-owned companies and restaurants in town. So, it has been a enjoyable meals journey.”Sometimes, restaurants search him. Sometimes, he finds them.”In the start, it was me discovering them out,” Woods mentioned. “And oftentimes now what occurs is we’ll have campaigns with our workforce. So, now we have grown. We have 5 lively workforce members, which we name way of life and leisure administrators, to assist improve campaigns.”Either method, the outcomes are the identical: Increasing visitors inside their restaurants.With Black historical past and the Black neighborhood on the heart of current headlines – from the Tulsa Race Massacre to Juneteenth’s new nationwide vacation designation – Woods says inclusion is a spotlight now greater than ever.”The intention of our enterprise is to drive help and drive consideration out of Black-owned companies and are in the Black neighborhood as an element of the Oklahoma neighborhood,” he mentioned. “It’s serving to break down the biases of what it means to go to a predominantly African American neighborhood or go help a specific sort of enterprise. So, we’re serving to contribute to breaking down the biases of what it means for Black employees.”The {dollars} spent in the Black neighborhood in the end assist help the world.For Woods, the mission is sort of easy.”It is to extend the attention of Black-owned restaurants and companies in Oklahoma City and drive direct spending to profit these communities, which is vital as a result of whenever you have a look at the quantity of sources which were pulled out of communities,” he mentioned.Anyone who’s in attempting one out can discover a number of to select from and a range of kinds, flavors and places. Woods mentioned they’re so good he merely cannot decide a favourite.”Currently, there are 88 Black-owned restaurants in the metro. And so, our help for all of these Black restaurants, some individuals ask me, like, what’s my favourite? But I’ll simply say, ‘Hey, what variety of meals do you want? Like me drive you there.’ Because the attractive half about what we’re displaying individuals is vary, and I would like them to help,” Woods mentioned.

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