Social media marketing class | UDaily

Article by Adam S. Kamras

Photo by MEL Brand Photography | Illustration by Cindy Dolan
August 09, 2021
While serving as an intern for a Delaware monetary firm in 2007, Heather Cox took on the unassigned undertaking of making a Facebook web page for the enterprise. Though the social media platform had been based simply three years earlier for using school college students, Cox sensed one thing large was on the horizon.
“I noticed the potential for Facebook and the direct marketing capabilities it will probably carry to companies the world over,” mentioned Cox. “I noticed the writing on the wall of how a lot could be achieved by straight speaking with and promoting to the patron.”
Despite being informed to take the web page down, she was not deterred and was impressed by her convictions to take her profession in one other course and has not seemed again. Having grown up with a mom who owned a present boutique, Cox inherited that entrepreneurial spirit and based a social media and internet design enterprise that has gone via a number of rebrands during the last 14 years and is at the moment often called #heathercoxcodes.
PCS program pays dividends
Although she was doing effectively and had developed a big shopper listing, together with Delaware’s Maile Deli and Salumeria, V&M Bistro, and Two Stones Pub, Cox was seeking to elevate her enterprise by rising her skillset and credentials. Largely self-taught to that time, she accomplished the Advanced Social Media Marketing for Business Certificate program supplied by the University of Delaware Division of Professional and Continuing (UD PCS) in 2018.
“My enterprise has elevated significantly since taking the class,” mentioned Cox. “Along with every little thing I discovered, having a certificates behind me gave me extra confidence, which in flip elevated my enterprise, my value and my work ethic due to the idea it gave me in myself.”
While there have been loads of social media coaching courses supplied by varied suppliers to select from, Cox approached her choice to enroll on the University of Delaware like a marketer.
“Earning a certificates from a good college is a greater marketing technique than getting a certificates from some place individuals are not aware of,” mentioned Cox. “There are so many various studying platforms on the market, however this makes it a lot extra credible.”
Expert instruction
Cox provides nice credit score to the data and confidence she gained and the following spike in enterprise to Nancy Dibert, program director and teacher for the UD PCS Social Media Marketing program and CEO of EPIC Marketing Consultants.
“Nancy is a incredible trainer who I knew in different circles because the proprietor of a beautiful firm,” mentioned Cox. “She is relatable, right down to earth, actually is aware of what she is speaking about and is passionate. I cherished the content material she introduced, and it undoubtedly helped me elevate my enterprise.”
Cox, who had beforehand principally focused on free (“natural”) social media posting, enormously benefited from the teachings on paid promoting that confirmed her enhance engagement and produce extra gross sales. Along with using many different subjects lined, she has utilized the teachings on deal with on-line bullies — often called trolls — to the social media platforms of each her enterprise and the organizations she runs on-line campaigns for.
Motivated by household
Having been out of the classroom since finishing an authorized nursing assistant program at Delaware County Community College in 2008, Cox was fearful about returning to formal training and never having the ability to slot in. However, the one mom had some additional motivation.
“I used to be so nervous and was undoubtedly stepping out of my consolation zone,” mentioned Cox. “At the identical time I knew I wanted to do it as a result of I had a 1-year-old daughter who lit a hearth underneath me to higher myself and present her that it’s by no means too late to enhance your self both personally or educationally. I had by no means met any of the opposite college students earlier than the class started, however I rapidly knew I used to be surrounded by individuals who had been type of striving for a similar factor I used to be.”
Delaware proud
While Cox has shoppers in different components of the nation, most of her work is performed for native corporations. When many companies stopped utilizing her companies after the COVID-19 pandemic hit this area, she drew on the teachings from the course as she offered free web site design and social media posts for her shoppers.
“I used to be born and raised Delawarean, and we’re all on this collectively,” mentioned Cox. “My shoppers are my buddies and I used to be not going to allow them to down. I used to be in a position to take the social media expertise I discovered to assist them pivot and market accordingly in regards to the new companies they had been providing, comparable to curbside pickup, takeout or a market.”
Having seen the ability of social media and a web site throughout the well being disaster, most of her shoppers have rehired her, and she or he has added some new prospects as effectively. Her dedication and repair have been acknowledged by being named to the lists of Top Women in Business 2020 by Delaware Today and the Delaware Business Times and Most Influential Delawareans 2020 by Delaware Online and The News Journal.
“I didn’t even know I used to be nominated for both of these awards till I came upon I used to be chosen,” mentioned Cox. “I nonetheless get emotional about it and am grateful to be acknowledged. Having my very own enterprise has been superior, and I like this trade.”
Classes start in August and September
The subsequent session of the University of Delaware’s on-line Advanced Social Media Marketing for Business Certificate begins Aug. 30. For these in search of introductory degree training, UD PCS additionally has a web based Fundamentals of Social Media Marketing Certificate course beginning Sept. 20. Students fascinated by UD’s Social Media Marketing program are inspired to seek out out which course most closely fits their wants by finishing the self-assessment questionnaire at
Discounts and cost plans can be found for each programs. For extra data, go to, electronic mail [email protected] or name 302-831-7600.

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