With greater than 660 million downloads in 2020, TikTok has emerged as the hottest cellular video platform.This discovering was unveiled by Finbold, suppliers of opinion and highlights to assist individuals maintain their funds in test.TikTok is the Most Popular Mobile Video App in 2021Finbold’s analysis reveals that in 2020, TikTok had greater than 660.12 million downloads on Apple App Store and Google Play, making it the hottest video app of the 12 months, globally.Trailing TikTok in the reputation stakes was Signapore’s Likee, which accounted for 270.3 million downloads. SnackVideo ranked third, with 233.57 million downloads. YouTube ranked in fourth place, with 222.7 million downloads in 2020.Using TikTok to Grow a EnterpriseThe surging reputation of the video-sharing app reiterates how invaluable TikTok is as a advertising useful resource for small companies. TikTok supplies companies of various industries the probability to faucet into huge numbers of customers on the video sharing platform.TikTok supplies small companies with the alternative to point out a extra humorous and inventive web site of their model. They can use the likes of music to make movies partaking, particularly if they’re wanting to achieve out to youthful audiences.Pandemic Led to a Surge in TikTok UsersIn its report, Finbold describes the components behind TikTok’s surging reputation, stating: “The app skilled speedy progress in the wake of the coronavirus pandemic, particularly with the rising lockdowns. During the lockdown many individuals needed to keep at house with apps like TikTok holding individuals engaged resulting in a snowballed impact.”How TikTok Became the Most Popular Video Sharing AppFinbold’s report seems to be into how TikTok achieved the accolade as the world’s hottest video sharing app. Factors that TikTok is famend for, equivalent to creating quick movies with music, filters and different fascinating options, helps gasoline its reputation.With its enjoyable, relatable, and simply digestible format, the social media platform has emerged as considered one of the most addictive video-sharing apps.Localized ContentTikTok additionally focuses on localized content material, by way of the likes of contests and challenges. Local traits are captured although native language and hashtags.This localized nature of TikTok presents big alternatives for small companies wanting to achieve out to native audiences and develop their enterprise at a extra localized stage.The prolific rise of TikTok has come regardless of the social media platform dealing with various privateness considerations. The US authorities nearly banned the app after the app’s mother or father firm ByteDance, was accused of promoting consumer information to the Chinese authorities.According to Finbold’s analysis, in August 2020, TikTok recorded 44.6 million downloads, surpassing Instagram’s 38.5 million downloads and Facebook’s 22.1 million downloads.With the prolific rise of this enjoyable, partaking and localized video sharing app, small companies can be clever to leap on the TikTok bandwagon to achieve new audiences and in the end develop their enterprise.Image: DepositphotosMore in: Video Marketing
