When Erifili Gounari advises her purchasers on their social media technique, she tells them three issues: Be community-driven, trendy, and most significantly, genuine. Those practices have helped the 21-year-old develop her social media company The Z Link, which launched final May. The Z Link helps corporations refine their enchantment towards Gen Zers in the hopes of netting a chunk of their $140 billion spending energy. Since launching, Gounari’s firm has labored with the United Nations, publishing home Hearst UK, and is at the moment helming a undertaking with consulting agency Deloitte Greece. What’s extra, Z Link is on observe to web six figures by subsequent yr, in accordance with paperwork verified by Insider. “Social media advertising was one of the fortunate industries that did not take an enormous hit from the pandemic as the demand for it continued steadily,” stated Gounari, who’s at the moment primarily based in Athens, Greece. The Z Link additionally operates “The Gen Z Club” room on social networking app Clubhouse, which amassed over 14,000 members since its creation in January. In addition to creating and working The Z Link, Gounari is incomes her grasp’s diploma at Imperial College Business School in London and works full-time for Silicon Valley-based insurance coverage firm SafetyWing.
Before that, she labored in social media advertising for Greece and the European Parliament and was included on Greece’s Forbes 30 Under 30 record final yr. California is ten hours forward of Greece, including to the problem of balancing two full-time jobs, Gounari stated. She gave Insider an unique have a look at how she spends her day, together with taking time to meditate and setting clear boundaries on when to clock out.