Changi Airport Group hunts for partners to manage social media and social listening

Changi Airport Group (CAG) is on the hunt for companies to manage social media and social listening respectively. The social media company appointment is for a 12 months from 1 October 2021 to 30 September 2022. The chosen company will cowl strategic counsel and content material technique growth and execution for Changi Airport’s business accounts, with a concentrate on its @iShopChangi Facebook and Instagram channels. CAG’s spokesperson advised MARKETING-INTERACTIVE that it’s wanting for an skilled social media company that deeply understands each the social media area and eCommerce panorama to content material create for the iShopChangi social media accounts. This tender closes on 22 September at 5pm.
The organisation beforehand labored with GOODSTUPH for social duties the Changi Airport social media deal with and MARKETING-INTERACTIVE understands the company shouldn’t be pitching for the account. GOODSTUPH was appointed in 2016 and 2018 to manage social media advertising and marketing masking Facebook, Twitter, and Instagram. CAG has been energetic on social media since 2009 and presently has greater than 4.8 million followers on Facebook and round 360,000 on Instagram, in accordance to CAG’s spokesperson. The iShopChangi Facebook and Instagram channels have been then launched late final 12 months to focus extra on its on-line retail enterprise.
Meanwhile, CAG can be on the hunt for social media options for listening, engagement, publishing and reporting to assist its social media programmes. The contract will begin in January 2022 and final for a interval of three years; the tender closes at this time.
CAG is presently working with Ogilvy Singapore and Havas Media Singapore for inventive and media duties respectively. Ogilvy was appointed in 2018 and was tasked with dealing with strategic planning and inventive companies for CAG, together with the implementation of brand name and digital advertising and marketing campaigns, revolutionary promotional platforms and re-design of airport web sites and digital property. Meanwhile, Havas Media was reappointed in 2019 for two years and was tasked with dealing with CAG’s conventional media planning and shopping for, in addition to assist the model’s digital media technique. It was first appointed in 2015. At the identical time, it handed digital inventive duties to Tribal Worldwide Singapore in 2018 and since then, the company has developed devoted advertising and marketing marketing campaign for iShopChangi.com.
Separately, Changi Airport noticed its eight-year reign because the world’s finest airport come to an finish final month when it slipped to third place on this 12 months’s Skytrax rankings. Nonetheless, Changi Airport was ranked the World’s Best Airport Staff, Best Airport 10 to 15 million passengers, in addition to Best Airport Staff in Asia.
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