DealerCenter partners with FlickFusion for video marketing, communications

Tuesday, Sep. 21, 2021, 07:43 PM

URBANDALE, Iowa – Dealer administration system supplier DealerHeart has chosen FlickFusion to supply video advertising and communications for its DMS platform. The firms defined the partnership will make it simpler for used-car dealership shoppers to create and use movies and “interactive 360-spin displays” within the effort to enhance stock merchandising and lead observe up and video e mail campaigns. 
A 360-spin presentation is a FlickFusion instrument designed to create the “final digital automotive viewing instrument” and produce a vendor’s stock “to life.” 
“With present car stock shortages, it’s necessary for sellers to advertise and merchandise the stock they do have higher than they ever have,” FlickFusion chief working officer Tim James mentioned in a information launch. “This partnership will allow hundreds of impartial dealerships to extend the informational and emotional worth of pre-owned merchandise on their web sites and throughout a number of advertising channels.”
Barry Lane, DealerHeart’s vp of enterprise growth, mentioned in the identical launch: “We are excited to introduce the facility of stock video and interactive 360 spins to our dealership clients. FlickFusion is thought for its high-quality merchandise and glorious customer support. Additionally, your complete video manufacturing and distribution course of might be automated, requiring just about no time funding for busy or resource-strapped sellers.”
Here are a number of the choices sellers have due to the brand new partnership: 

Create automated, stitched-photo stock movies with their selection of voiceovers
Record extra customized, dwell video walkaround displays that may be immediately uploaded to a platform through a smartphone app

And as soon as uploaded, the businesses mentioned, the movies are robotically edited with the dealership’s private branding and different related VIN-specific advertising knowledge.
And the distribution of those stock movies and 360-spin displays can be completely automated. This helps sellers save time by slicing out the step of manually posting movies to vehile description pages or pushing movies to a number of on-line advertising partners. 
The two firms are additionally planning additional integrations that may assist sellers improve their video advertising capabilities from inside DealerHeart’s stock merchandising, CRM, digital web sites and digital advertising modules.

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