Today Everyone is a Content Creator. How Can AV Companies Tap into this Market?


A brand new examine from Shure & Futuresource reveals almost 40% of individuals self-identify as content material creators.
Marketing firms are validating this pattern by investing in influencer advertising and marketing campaigns, making content material creation a viable profession path.
AV producers have a possibility to supply assets for a rising pro-sumer viewers.

From social media platforms experimenting with completely different types of low-barrier short-form content material, to firms doubling down on influencer advertising and marketing investments this 12 months, it’s by no means been a higher time for anybody to strive their hand at creating content material. This isn’t simply anecdotal, both. Shure & Futuresource’s new examine reveal almost 40% of individuals determine as content material creators, with no less than 40 million creating audio content material particularly. This, in flip, is dominoing into gear purchases; 45% of these surveyed have already invested in audio gear to enhance their content material high quality.
This poses an fascinating problem and alternative for AV options producers. Can they break free from conventional business gear markets to play into a democratization of constant content material creators? And how ought to AV distributors modify their advertising and marketing methods, new product improvement for a pro-sumer viewers, and neighborhood touchpoints to faucet into this rising content material creator market? Michael Baran, Founder & Chief Audio Engineer at Racks Stevenson, a collective of music business engineers, producers and artists curating prime quality pattern libraries, threw in his ideas on the persisting pattern.

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About the Author: Amanda