Social media, proper targeting, chatbots – all part of growing proptech trends in 2022

The shift to the digital world for brokers implies that the preliminary level of contact is now additionally digital.

The use of proptech has been growing steadily not solely globally, but in addition in South Africa, in line with Gil Sperling and Daniel Levy, co-founders and co-CEOs of Flow. Flow is a South-African proptech platform that matches individuals with property.Proptech refers back to the use of know-how and software program to help the true property market with its wants.Sperling and Levy count on a number of proptech trends will dominate the true property panorama in 2022.Social media”Because of the best way proptech goes mainstream, it would develop into a extra apparent instrument for customers seeking to purchase, promote or hire properties. Discovering properties that match your precise wants through social media goes to develop into commonplace,” suggests Sperling.Proper focusing onThe level of proper focusing on with proptech is that, if you end up trying to find a property, you will not all of the sudden be spammed with irrelevant advertisements for properties that do not match your wants.Targeting will, due to this fact, ship the precise properties for you, in the realm in which you are looking and join you with the precise agent, proper in your information feed.”For brokers, the transfer to social media advertising permits for higher focusing on of prospects, promoting their onerous-received space experience to the precise individuals, in the precise place, on the proper time and permitting them to construct trusted on-line manufacturers,” says Sperling.Digital profilesThe belief of which property agent to decide on is now going to be received on-line, the place persons are spending extra of their time and turning into an increasing number of open to performing transactions, in line with Levy.The rise of alternative ways to seek out, provoke and conclude offers means extra choices for customers, however Sperling and Levy consider that the trusted middleman who can information individuals by means of what is probably going the most costly transaction of their lives – the agent – will stay central to the success of property transactions.Chatbots and AIThe shift to the digital world for brokers implies that the preliminary level of contact is now additionally digital, which requires a brand new method of managing the completely different quantity of digital leads at varied levels. This implies that the leads additionally want differing kinds of “nurturing” by brokers.”Chatbots will assist brokers begin to handle these queries higher this 12 months, as their implementation turns into less complicated and extra value-efficient. A chatbot can begin the preliminary dialog with a lead and collect the fundamental qualifying data, packaging it for you and making it less complicated to handle,” explains Levy. Behind that chatbot is the Artificial Intelligence (AI) algorithm which could be taught sure guidelines round what and easy methods to reply queries, serving to the potential purchaser perceive the necessities and streamlining issues for the agent. “It sounds difficult to implement and handle, but it surely actually is not – and any time spent organising the bot will likely be repaid exponentially in phrases of time saved in shortly and effectively qualifying and managing leads as they arrive in,” says Levy.

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