The main partnership administration platform, impact.com, has introduced a partnership with Ellos in the Nordics, as its crew continues to increase throughout Europe. Ellos is a trend and way of life firm inside Ellos Group – the main e-commerce group in the Nordic area, with digital transformation excessive up on its agenda. Active throughout Scandinavia, Ellos has beforehand labored with numerous affiliate networks corresponding to Awin and selected impact.com following an in depth pitch course of. The determination was based mostly on the wants of the enterprise: It sought to work with a platform that might handle a number of channels and ship transparency in all areas, permitting it to scale its programme in precisely the proper method for this main ecommerce model. “Ellos required a stronger, extra clear strategy to internet affiliate marketing, which might allow it to be armed with insights and in full management. Working collectively with impact.com has enabled its crew to see which clients come from which channel and their shopping for habits. As a results of these insights, it may stay up for turbocharging development,” explains Frederic Taillier, impact.com, basic supervisor Nordics.Cédric Ménard, head of promoting, Ellos, provides: “Working with impact.com, we are going to progress to influencer advertising and leverage its know-how to assist us to totally perceive all the completely different visitors sources and buyer journeys.“We’re presently at an all time excessive for income with our affiliate channels. We see a lot of potential, and have skilled explosive development already,” he provides.Using impact.com’s platform to automate lots of of particular person partnerships per market has enabled this development whereas the crew builds out a long-lasting and excessive performing programme as a part of a long-term technique.Impact’s different world consumer base embody Nordic corporations corresponding to Norsk-Tipping, Aller Media, and IDEAL OF SWEDEN, in addition to worldwide purchasers like Uber, Shopify, and Walmart. It is remodeling the method enterprises handle and optimize all varieties of partnerships; together with associates, influencers, commerce content material publishers, B2B, and extra.
https://www.exchangewire.com/weblog/2022/01/25/impact-com-partners-with-lifestyle-e-commerce-platform-ellos-in-the-nordics/
