ADVERTORIAL
Digital transformation has modified marketing and promoting in Malaysia. Influencer and social media marketing strategies have grown in reputation. Influencer marketing is probably the most impactful method to promote in Malaysia.
Influencer and social media marketing in Malaysia is exclusive and totally different. Dominating social media platforms in Malaysia are Instagram and TikTok, whereas YouTube is comparatively small. The hottest verticals for influencers in Malaysia are way of life, leisure, expertise, trend and magnificence. Malaysia has a number of the largest and most inventive influencers in Asia.
With the precise influencers and content material technique, influencer and social media marketing can result in nice outcomes for companies in Malaysia. It can improve your model consciousness and promote on-line on to shoppers.
Malaysia has various totally different languages, cultures and shopper habits. Therefore, making a social media marketing technique may be difficult. Especially for overseas companies. Without the precise sources and localization, your marketing marketing campaign may be irrelevant.
Therefore, partnering with a neighborhood influencer and social media marketing company may be useful. In this text, we listed down the 11 best influencer and social media marketing agencies in Malaysia that may assist you to together with your subsequent marketing campaign. Let us have a look:
1. AJ MARKETING
AJ Marketing is the best influencer and social media marketing company in Malaysia. AJ Marketing offers end-to-end influencer marketing campaign administration. They even have a free weblog about social media tendencies and influencers in Malaysia.
AJ Marketing’s community consists of 7,000 influencers. The company focuses on three social media platforms: YouTube, TikTok and Instagram. Their creators cowl gaming, expertise, magnificence, trend, journey, way of life, meals and many extra matters.
According to AJ Marketing’s CEO Arthur (*11*): “Our mission is to assist worldwide manufacturers to succeed in Malaysia.” This company is a superb match to firms which can be simply beginning in the Malaysia market.
In addition to influencer marketing, AJ Marketing covers marketing technique, search engine marketing, social media promoting, PR, digital billboards and movie star licensing. They have a neighborhood staff in Malaysia, with extra workplaces and groups in Singapore, Indonesia, Thailand, Vietnam, Taiwan, Japan and Korea. It is the one cease answer to your marketing wants in Asia.
They have labored with manufacturers equivalent to BMW (MINI), Bytedance (TikTok), AMD, Alibaba Group and many extra.
2. Sevenfault
Sevenvault is a content material and influencer marketing company primarily based in Malaysia. They give attention to leveraging the facility of content material and influencers to empower manufacturers and assist companies develop. Their influencer marketing providers embrace marketing campaign ideation and administration, PR outreach, content material creation, and occasions and workshops.
Sevenvault’s community consists of greater than 5000 influencers with a complete of 750 million attain. They have labored on greater than 1000 initiatives with purchasers from numerous industries equivalent to Nivea, HSBC, Shopee, and many extra.
During the Covid-19 interval in Malaysia, Sevenvault partnered with Sugar and I to ship out dessert bins to influencers. The collaboration was created to extend model consciousness of each firms by way of influencer’s Instagram story mentions. This marketing campaign resulted in greater than 20 million media attain.
3. X10 Media
X10 Media is an influencer marketing company who pioneered the micro-influencer technique. They are headquartered in Singapore and have native workplaces in Malaysia and Indonesia. In 2021, X10 Media was awarded the Marketing-Interactive’s Agency of the Year.
Their community in Malaysia consists of greater than 200 influencers with a complete attain of two million followers. Their platform ‘Faves’ allows manufacturers to seek for influencers for his or her subsequent marketing campaign. They additionally created an Instagram retargeting software program known as ‘Leadgram’.
X10 Media have labored on many influencers marketing campaigns with manufacturers equivalent to Capitaland, Oppo, and Lazada.
4. Ittify
Ittify is a Malaysian micro-influencers platform. In this platform, manufacturers can submit a marketing campaign transient and anticipate influencers to ship a proposal to take part. After the influencers ship out a proposal, manufacturers can evaluation and select the influencers for executing their campaigns. Brands also can attain out to the Ittify staff for marketing campaign consultancy.
Today, Ittify has greater than 6000 influencers on their database. They have labored with numerous manufacturers throughout industries equivalent to Shiseido, KFC, and Shopee.
5. Nuffnang
Nuffnang is an influencer and content material marketing company in Malaysia. They present influencer networks from micro-influencers to native celebrities. They additionally present content material manufacturing providers equivalent to video manufacturing, sponsored weblog posts, and native commercials.
Nuffnang has labored with a number of agencies equivalent to Dentsu Aegis Network. They even have labored with huge manufacturers equivalent to Unilever, Huawei, and Shopee.
6. SushiVid
SushiVid is an influencer administration platform in Malaysia. Their service space covers Malaysia, Indonesia, Singapore, Philippines, and China. They present providers equivalent to occasions, Instagram influencer marketing, TikTok influencer marketing, Facebook influencer marketing, and Livestream.
They had been awarded because the 2019 Agency of The Year by Marketing + Advertising Magazine. Their community entails 17,000 influencers in numerous tiers, platforms, and sectors. They have labored with manufacturers equivalent to Watsons, Lazada, Shopee, and many extra.
Lazada partnered with SushiVid to launch an influencer marketing marketing campaign for Lazada’s annual 11.11 gross sales. The marketing campaign was created to achieve consciousness and drive gross sales. The marketing campaign concerned 65 influencers to provide TikTok contents. The marketing campaign gained a complete of 5.8 million attain.
7. BigCast
Big Cast is a Malaysian influencer marketing platform. Their imaginative and prescient is to attach manufacturers with creators from numerous tiers, industries, and platforms. Brands can come to their platform and seek for influencers primarily based on their following dimension, business, language, and so on. Brands can insert marketing campaign briefs and funds or contact the staff for a marketing campaign session.
8. Rexer
Rexer is a social media marketing company in Malaysia. Established in 2017, Rexer’s connections contain over a thousand micro-influencers throughout a number of industries and platforms. With real-time database, giant choice, and marketing campaign assistant, Rexer might help manufacturers discover the precise micro-influencer marketing campaign technique.
Rexer has labored with many manufacturers equivalent to Sharp, Julie’s Biscuits, Indomie, and many extra. They had been one of many finalists for Marketing-Interactive’s PR Awards 2021 as Best of Niche/ Micro Influencers.
9. Influasia
Influasia is a digital media and influencer marketing company primarily based in Malaysia. They have labored with manufacturers equivalent to Noudou, World of Buzz, and Lobak Merah, to create a inventive influencer marketing marketing campaign. They are one of many largest influencer marketing agencies in Malaysia with greater than 49,000 influencer profiles. Their providers embrace creation of branded articles, branded movies, and influencer administration. The firm itself is listed in Forbes’ 30 Under 30.
10. Partipost
Partipost is an influencer marketing platform in Malaysia with greater than 600,000 influencers database. Partipost is headquartered in Singapore and established in 2016. Other than influencer marketing, in addition they specialise in social media marketing, inventive manufacturing, and branding.
Partipost has labored with many manufacturers equivalent to Pokka, Okome, and SmartChoice. Partipost created a marketing campaign with Pokka to advertise the Lemon 1000 and Orange 1000 vitamin water. The marketing campaign featured a scale of nano-influencers to attempt the product and give critiques by way of social media.
11. MYSense
MYSense is a inventive digital and influencer marketing company in Malaysia. Their community database consists of 1000 influencers in Malaysia. They present influencer administration providers for model activations, occasion attendance, product/service testimony, and model consciousness campaigns.
They have labored with quite a few manufacturers equivalent to Vanilla Crepe, Wagyu Ninja, and many extra to ship an influencer marketing marketing campaign. The marketing campaign gained greater than 70 thousand whole attain.
Other than influencer marketing, MYSense additionally present providers equivalent to show promoting, search engine marketing, social media administration, and different digital marketing options.
CONCLUSION
Malaysia has one of many highest social media penetration charges in South East Asia. Malaysian influencers are inventive and numerous. It makes Influencer and social media marketing in Malaysia a well-liked alternative for manufacturers.
Malaysia affords many influencers in many tiers, industries, and platforms. Choosing the precise influencer to your marketing campaign may be difficult. Therefore, partnering with a neighborhood influencer marketing company might help you decrease the problem. An skilled company also can assist your model to create probably the most localized influencer marketing marketing campaign.
We hope this listing of influencer and social media marketing agencies in Malaysia might help you discover the precise company to your model wants.
Do not neglect to additionally take a look at different company suggestions in Malaysia equivalent to Top Digital Marketing Agencies in Malaysia from Clutch. – February 2, 2022.
https://www.themalaysianinsight.com/s/364824
