This Chinese New Year marked the ushering in of the Year of the Tiger – an emblem of bravery and power. While many manufacturers went all out placing their very own spin to welcome the tiger via campaigns, purple packets and content material advertising, one model which was a little bit left behind was BBC Lifestyle Asia – which appeared to be nonetheless holding on to the Year of the Ox.
Readers of MARKETING-INTERACTIVE (and each Singtel and StarHub cable subscribers) reached out throughout the public vacation concerning the channel’s Chinese New Year impressed logo – which sadly carried the ox moderately than a tiger on its programming.
A fast verify by MARKETING-INTERACTIVE discovered that the logo was carried on your entire first day of the vacation, and roughly half of the second. In a press release to MARKETING-INTERACTIVE, a spokesperson stated: “We inadvertently used final yr’s bug on the channel, however will instantly take away it. We apologise for the oversight and thank our viewers for recognizing it.”
Unfortunately, this appears to be the model’s second unlucky strike this Chinese New Year. Around mid-January, BBC’s web site carried the recipe of “Lo mein with scallops and Tenderstem broccoli” detailed by chef and founding father of School of Wok Jeremy Pang. The completed dish, nonetheless, was accompanied by a purple packet and an envelope given out at funerals, which even contained the identify “吉儀” on the floor of the envelope. Traditionally, in Chinese customized, attendees of a funeral will obtain the envelope after the ceremony.
BBC Food was fast to apologise for the error and took down the picture, saying that it will examine the scenario additional and put extra rigorous checks in for styling. With regards to its most up-to-date fake pas nonetheless, BBC Lifestyle didn’t remark if related checks can be put in place to keep away from such incidents.
Related article:BBC and The Guardian Chinese dish recipes showcased with a aspect of joss paper and funeral envelopes
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