New report shows significant uptake in social media users in Australia

BY Liv Croagh ON 9 February 2022      4 min learn

A brand new report launched by Hootsuite and We Are Social shows that over one million Australians have joined social media in the previous 12 months. The report has unveiled what our habits are after we’re social media.
Nearly 84 % of Australians at the moment are energetic social media users, in accordance with the Digital 2022 report. This is a rise of over 4 % over 12 months.
What does this imply for entrepreneurs?
If you’re not using a social media advertising technique, now could be the time. Fifteen million Australians will be reached when promoting on Facebook. Instagram’s advert attain has jumped by 16 %, and now 13 million users in Australia will be reached every month on the platform. 
But, essentially the most significant soar has occurred to TikTok. The promoting attain has elevated 37 %, with practically eight million Australians in the potential advert attain. This quantity is displaying no indicators of slowing.
Perhaps with much less attain, however nonetheless significant, YouTube’s potential has elevated by practically a million users. 
It’s not solely a rise of users, however our time on-line has spiked. Australians aged 16-64 are mentioned to spend practically two hours every single day on social media. Facebook stays essentially the most used social platform, adopted by Facebook Messenger after which Instagram.
Investment in promoting
Australian companies have additionally recognised that although social promoting, a world viewers will be reached. As such, the quantity being invested into digital promoting has been on a gradual improve. An further $551 million was spent on social media promoting in 2021. 
Social media promoting represents 27 % of the full digital promoting spend in Australia. These will increase are displaying that extra companies are beginning to see the funding being worthwhile. 
Time to give attention to TikTok
Australian advertisers have been slower to leap onto the TikTok bandwagon. However, Digital 2022 has proven that it was the third most downloaded app in 2021, behind Service VIC and Service NSW apps. 
Our on-line behaviours
The report additionally broke down the web behaviours of the standard Aussie. From essentially the most visited web sites to which social media websites we rely on essentially the most. Here are some extra of the important thing stats from the examine.
Australian web use:

23.6 million whole web users, a rise of three.4 %.
Google, Facebook, YouTube, Wikipedia and News.com.au are essentially the most visited web sites in accordance with Semrush.
Eighteen % aged 16-64 use voice assistants to search out data every week.
Sixty-four % are involved about what’s actual and reality on the web.

Australian social media use:

Facebook’s potential advert viewers attain declined from 16 to fifteen million over the previous yr.
YouTube’s potential advert viewers attain elevated by practically 1 million users.
TikTok’s potential advert viewers attain (7.38 million aged 18+) has overtaken Snapchat’s 7.25 million.

Australians aged 16-64 buying behaviour:

21 % order groceries by way of an internet retailer.
13 % purchased a second-hand merchandise by way of an internet retailer.
13 % used a purchase now, pay later service.
60 % say free supply is the largest issue encouraging them in making a purchase order on-line.
Bunnings, Kmart, Nike, eBay and Big W have been the highest Google buying queries.

https://www.marketingmag.com.au/news-c/new-report-shows-significant-uptake-in-social-media-users-in-australia/