LOS ANGELES — Elizabeth Pigg has been named chief advertising and marketing officer at plant-based snack maker That’s It.Ms. Pigg will deal with growing a data-driven, digital-first advertising and marketing technique for the model, which gives fruit bars, keto-friendly espresso power bars, probiotic and prebiotic bars, truffle bites and crunchy dried apple bites — all made with six or fewer substances.Ms. Pigg joined That’s It in June 2020 as vp of promoting, the place she was liable for restructuring and rebuilding the corporate’s advertising and marketing division. During her tenure she grew the staff by 75% and added specialty features like public relations, e-commerce, paid media, social media and influencer applications. Before that she was managing director for social and influencer technique at Low Earth Orbit. She additionally spent 18 years at Edelman, the place she was senior vp of paid media and influencer advertising and marketing, most notably spearheading the digital enterprise for Ben & Jerry’s for 4 years.“At a time when many corporations are battling the increasing function of the CMO, we see large alternative in having a digital professional on the helm of our advertising and marketing staff,” mentioned Lior Lewensztain, founder and chief govt officer of That’s It. “We’re assured that Elizabeth will proceed to information our e-commerce and digital advertising and marketing transformations.”
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