Inside Automotive:
Strengthen automobile shopper confidence with clear penny-perfect fundsThe financing course of throughout the automobile shopping for journey typically causes probably the most friction for automobile customers, particularly when shopping for on-line. Consumers as we speak demand belief and transparency. That’s why penny-perfect fee calculations are essential for automobile sellers to achieve success. Today on Inside Automotive, we’re happy to welcome again Rusty West, President and CEO of Market Scan, to debate why penny-perfect fee calculations will set your automobile dealership aside from the competitors. Watch the whole phase right here.
Headlines:
Ford introduced this week that its February gross sales decreased by 21% in comparison with February of 2021. Both Ford and Lincoln gross sales had been down over 20%, as sellers bought slightly below 130,000 automobiles all through the month. Sales totals included a 15% drop in retail gross sales attributed to the continuing stock shortages. Ford govt Andrew Frick mentioned that Ford’s latest fashions are in excessive demand, with over a 3rd of newly-delivered automobiles being bought instantly after arriving at dealerships.
Rivian is strolling again a call to lift costs of their pre-ordered automobiles after buyer backlash. The automaker despatched out notices earlier this week that costs might enhance as much as 20%. Rivian’s Chief Growth Officer mentioned the value enhance was a results of record-high inflation, provide chain disruptions, and delays, in addition to growing prices for elements. After the announcement of the value hike, some Rivian clients posted on social media indicating they might cancel their orders, with many stating they felt lied to and had been the victims of “bait and change” practices.
Tesla CEO Elon Musk tweeted this week that he was inviting the United Auto Workers to “maintain a union vote” to unionize Tesla’s manufacturing plant in Fremont, California. His tweet additionally mentioned that as a result of job market within the San Francisco Bay space, nice staff would go away in the event that they weren’t compensated nicely. Musk has beforehand mentioned Tesla might unionize instantly if it needed to however claimed the automaker’s security file is twice nearly as good because it was beneath the UAW and denounced paying union dues and forfeiting inventory choices.
On Thursday, former Nissan govt Greg Kelly was discovered responsible of false reporting after accusations that he helped former CEO Carlos Ghosn conceal over $80 million of pay from regulators. A Tokyo choose mentioned whereas a distinct Ghosn aide, who already has immunity, was conscious of the total quantity, Kelly solely knew about a part of it however nonetheless misreported it. Kelly has maintained his innocence however was handed down a suspended sentence of six months in jail.
News & Opinion:
Strategies for profitable over a buyer throughout the chip shortageAs 2021 winds down, sellers are nonetheless being hit with the results of the chip scarcity. Combined with pandemic ripples and provide chain delays, sellers are feeling the continuing disruption. Projected loss for 2021 is available in at a whopping 7.7 million items of manufacturing. With a shopper base that’s accustomed to deciding on their mannequin of selection, full with facilities and colour of car, it might come as a little bit of a shock to clients when their car of selection merely isn’t accessible. Here are some methods you need to use to win over a buyer regardless of the chip scarcity. Read More
Pothole season: a possibility for service departments to attach with automobile ownersFor round 50% of American drivers, winter climate provides option to a sloppy spring season. The timing of the freeze-thaw cycle correlates with one other season that drivers are none too completely satisfied about: pothole season. AAA found from a 2021 survey that 10% of drivers skilled injury to their car that required service repairs, particularly on account of affect with a pothole. Motorists within the south might not perceive or expertise the phenomenon, nevertheless it’s actual. Moisture from the soften penetrates cracks within the pavement and, when freezing temperatures arrive in a single day or for a chilly spell, the water freezes, expands, and breaks up the pavement. Read extra
Video advertising and marketing methods that convert leads into gross salesThe key to success is changing leads into gross sales for automotive dealerships. And video advertising and marketing is among the best methods to do exactly that. According to a Vidyard research, prospects are 64% extra possible to purchase after watching a video than those that didn’t watch it. Additionally, viewers are 85% extra possible to purchase a product after watching a video about it. So how are you going to use video advertising and marketing to transform leads who’ve already contacted you into reserving an appointment and in the end a sale? Here are some suggestions. Read extra
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