This publish was performed in collaboration with Yahoo Hong Kong.
AXA General Insurance Hong Kong gained massive on the Yahoo Asia Big Idea Chair Awards 2021, speaking residence a complete of 4 awards within the occasion. I.T Group’s on-line store ITeSHOP and American Express additionally achieved success with immersive AR and media commerce campaigns.
Yahoo introduced the outcomes of the “Yahoo Asia Big Idea Chair Awards 2021″ on 23 March. It mentioned amidst one other yr of commotion, the awards celebrated creativity within the digital media and promoting business because the world struggled to remain one step forward of unprecedented consumption behaviours introduced by pandemic-induced lockdowns and social distancing measures. In its thirteenth version, the Yahoo Asia BIC Awards 2021 shone a highlight on entrepreneurs and advertisers whose resilience and tenacity continued to encourage audiences and fellow business leaders.
AXA General Insurance Hong Kong was the large winner on the occasion. Aside from being the winner of the Hong Kong Big Idea Chair Champion Outstanding Award, the corporate’s “Thought Leadership Content Series” marketing campaign took residence three different awards, together with “Outstanding for Best Partnership Strategy”, “Best Branded Content Campaign” and the “Merit Award for Best Video Strategy”.
“Insurers must be much more inventive and customer-centric throughout the brand new regular of the pandemic. We proceed to associate with our prospects throughout troublesome instances. Therefore, we created a well timed and related info platform internet hosting our thought management collection. To tackle considerations from shoppers amid COVID-19, we launched ‘Ask Dr Chiu’ in 2020, that includes our chief medical officer by way of numerous Yahoo’s platforms consisting of brief movies, articles and dwell TV programmes about well being matters,” mentioned Andrea Wong, chief advertising and buyer officer of AXA Hong Kong and Macau.
She added, “In 2021, we prolonged this thought management collection to transcend well being into wealth administration and life-style matters by launching ‘Finance Wiz @Daniel’ and ‘Smart Living @Kenneth’. This collection presents our prospects a complete suite of info from our in-house consultants. We are more than happy that the content material is well-received and extra importantly, prospects discovered them helpful and interesting.”
A Merit Winner of the Hong Kong Big Idea Chair Champion Awards was ITeSHOP, whose “SS21 GIGON Campaign” additionally took residence Merit awards for Best Integrated Solution, Best Use of Emerging Format in Hong Kong and Asia plus an Outstanding Award for Best Media Commerce Campaign.
“We need to seize hungry consumers because the market recovered and reopened within the second half of 2021. Aside from a charming DOOH marketing campaign throughout bus shelters, we additionally produced real-time dynamic product adverts that have been personalised based mostly on gender and the curiosity of the audience throughout the week-long marketing campaign. The outcomes have been outstanding: the adverts attracted greater than 15 million eyeballs throughout the marketing campaign interval,” mentioned Lance Tsang, affiliate eCommerce director of ITeSHOP.
Another notable winner was American Express, whose “#NeverStopExploring” marketing campaign gained a Merit award for the Hong Kong Big Idea Chair Champion, along with one other Merit Award for Best Innovative Experience and an Outstanding Award for Best Branded Content Campaign. Its “American Express Explorer Credit Card” marketing campaign grabbed a Merit award for Best Acquisition Campaign.
“’#NeverStopExploring’ is an exceptional content material advertising marketing campaign that brings the spirit of “by no means cease exploring” by working with singers similar to Alfred Hui, Jace Chan and AGA. Exclusive interviews and AR activations present how they illustrate their wanderlust, the methods wherein they interpret journey and the way they uncover the lesser-known hidden gems within the metropolis,” a spokesperson of American Express mentioned.
“Each expertise and their articles are complemented with a hyperlink for making use of for a bank card, serving as the last word calls-to-action. The marketing campaign loved spectacular engagement and card quantity progress,” the spokesperson added.
The Asia Big Idea Chair Awards was launched in Hong Kong in 2009, celebrating all outstanding promoting campaigns and concepts on Yahoo in Asia all through the previous yr. The judging panel consisted of 22 govt members from commerce associations similar to IAB Hong Kong, HK4As, The Hong Kong Advertisers Association, Hong Kong Association of Interactive Marketing, HKMA Digital Marketing Community, in addition to famend business practitioners from Taiwan and Singapore.
“In the previous years, we’ve seen drastic modifications in media consumption and buy habits attributable to world lockdowns and social distancing measures. Among the submission we’ve acquired, there’s a notable pattern of adopting advert tech in campaigns, making the advert experiences extra enjoyable and interesting,” mentioned Matthew Chan, head of gross sales, Yahoo Hong Kong and China.
“We proceed to offer dependable premium information, finance and sports activities content material, providing the stacks of tech to advertisers, similar to programmatic advert platforms, native advert, search advertising, immersive expertise and specialised content material, to boost marketing campaign attain and promoting returns.”
For the total winner checklist, please click on right here.