Collins and Devan Key are redefining the idea of ‘edutainment’ by way of their partnership with Align Technology’s Invisalign model.
Collins and Devan Key, two of the most well-liked digital entertainers on this planet and founders of the award-winning media firm Keyper Company, are redefining the idea of ‘edutainment’ by way of their partnership with Align Technology’s Invisalign model, which incorporates viral movies selling correct dental well being.
As a part of Align Technology’s total influencer advertising plan, they enlisted Collins and Devan Key for 3 consecutive campaigns to assist unfold consciousness of the usually ignored world of dental well being. Historically, when manufacturers work with digital creators a number of instances, their ROI tends to lower with every new marketing campaign.
However, with Collins and Devan, the alternative is true as every subsequent marketing campaign has earned exponentially larger outcomes for the Invisalign model (their third marketing campaign, of which the objectives have been 20% greater than the primary marketing campaign, exceeded the model’s two foremost objectives by 692% and 208%).
Unlike conventional influencer campaigns, that are a dime a dozen, not often progressive and nearly all the time end in the identical factory-produced content material, Collins and Devan Key turned dental well being right into a enjoyable subject by organically integrating the Invisalign model immediately into their content material, the place their movies are considered primarily as leisure fairly than blatant commercials.
For instance, a single YouTube video created for the marketing campaign already has over 50 million views with an equally as spectacular engagement quantity, and it simply retains rising.
“When Align Technology approached us in regards to the Invisalign model marketing campaign, we knew we needed to make it bigger than life in order that our viewers wouldn’t solely wish to watch the content material, however actually perceive the worth of the product,” stated Collins Key, founder and CEO of Keyper Company. “We consider in what Align Technology is doing, and so we dug deep to return up with a multi-tiered marketing campaign with content material that’s leisure in the beginning, promotion second.”
Recently finishing their third marketing campaign with Align Technology, every marketing campaign has included movies that includes colourful and attention-grabbing visuals geared towards a youthful, tech-savvy viewers, quirky animations and outstanding but natural Align Technology’s Invisalign model branding, all main followers to wish to be taught extra in regards to the model themselves.
To high it off, the star of Keyper Company’s second marketing campaign, the viral Hamster Maze vs Human Traps, earned Align Technology and Keyper Company first prize within the Influencer Content Marketing class of PR Daily’s Content Marketing Awards, additional proving the unparalleled worth of Collins and Devan’s method.
The greatest motive why these campaigns have been so profitable in exceeding expectations is the truth that, in an unprecedented transfer, Align Technology, being on the forefront of viewing influencers not as people employed to amplify content material, however as creators employed to create content material, relinquished inventive management of the campaigns to Keyper Company, permitting Collins and Devan to authentically capitalize on their massive social followings to supply profitable Invisalign model centered content material for a number of platforms.
For extra data on Collins and Devan Key, Keyper Company, and their method to ‘edutainment‘ content material creation, please contact Motiv PR at [email protected].
For extra data on Align Technology’s Invisalign model, please go to Invisalign.com.
About Collins and Devan Key
Collins and Devan Key are among the many hottest digital entertainers on this planet with over 21.5 million YouTube subscribers, over 4.8 billion views and averaging over 25 million views per video. Their brand-safe content material is entertaining for all ages.
With among the most engaged followers on the planet, their firm continues to develop its common footprint even additional with the event of distinctive IP, model extensions, partnerships with Fortune 500 organizations and the continued creation of impactful conventional and digital content material.