LAUSANNE, Switzerland & NEWARK, Calif.–(BUSINESS WIRE)–Apr 6, 2022–Logitech For Creators, a model extension of Logitech (SIX: LOGN) (NASDAQ: LOGI) that’s devoted to empowering all creators to pursue their passions, at the moment introduced “Together We Create,” a platform that shares its imaginative and prescient of collaborating with creators to form the way forward for creating collectively. “Together We Create” ladders as much as Logitech’s world model marketing campaign DEFY LOGIC, which highlights the range of these defying logic as they work, create and play.This press launch options multimedia. View the total launch right here: https://www.businesswire.com/information/residence/20220406005002/en/Logitech For Creators “Together We Create” (Graphic: Business Wire)This built-in, multi-element, cross-platform marketing campaign will come to life on digital, on social and IRL globally. The marketing campaign begins at the moment, with an anthem video and the launch of Logitech Creator Society, and adopted later this month with the second annual Logitech Song Breaker Awards, which acknowledges creators who helped propel artists and songs into the music charts by means of traits and dance challenges that they’ve created and shared on social media. Digital entertainer and famous person Bretman Rock might be internet hosting this yr’s award present.“‘Together We Create’ is a collective name to motion to form the way forward for creating collectively,” mentioned Erin Chin, Chief Marketing Officer of Logitech For Creators. “Logitech has the instruments to assist creators simplify the method of creation. Beyond that, it’s additionally about working collectively to rejoice creators, champion a group that elevates each aspiring {and professional} creators, and drive change for a extra various and inclusive future. We make the instruments, creators change the world.”The platform is formed by the perception that whereas creating has grow to be extra accessible than ever, so as to achieve success and sustainable, creators want the appropriate instruments and help. “Together We Create” continues the model’s dedication of placing creators on the coronary heart of every part it does and its perception that each one creators have the extraordinary potential to form tradition.To illustrate the imaginative and prescient, the anthem video options creators throughout artistic fields, social platforms and geographies, every linked by means of their ardour for creating. The creators are musician Chloé Stafler, sport streamer and voice actor Friskk, superstar choreographer and visionary JaQuel Knight, social media star and serial entrepreneur Josh Richards, professional aggressive gamer and content material creator King Jae, popular culture and anime fanatic Tatted Poodle and musician Pastel.All these creators are a part of the brand new Creator Society, an invite-only, world group of creators who might be collaborating with Logitech For Creators because the model’s creator voices. These ambassadors will work with Logitech to raise and encourage the group by means of spotlights on why they create and co-develop packages to deal with creator wants similar to gear, development and psychological well being.Friskk, on what “Together We Create” means to her, “Individually, we’re single droplets however collectively, we’re an ocean! Creating collectively means we’re studying and rising from one another’s information, working in direction of widespread targets and driving innovation.”Knight, on working with Logitech For Creators, “The most fun factor about this collaboration is that we get to create an area for different creators that feel and appear like me, whereas sharing comparable values. Impacting, encouraging, and provoking the following era of artists and creators are all issues I’m deeply enthusiastic about, and I’m thrilled to be in a partnership geared towards studying from yesterday to create a greater tomorrow for us all.”To be taught extra concerning the marketing campaign, the creators and merchandise, go to logitech.com/creators. #TogetherWeCreate.About Logitech For CreatorsLogitech For Creators is a model extension of Logitech that helps all creators pursue their passions by unlocking their extraordinary potential and talent to form tradition. #TogetherWeCreate is our imaginative and prescient of collaborating with creators to form the way forward for creating collectively. We rejoice creators and put them on the coronary heart of every part we do, and help them with our services. Logitech For Creators brings collectively Blue Microphones, Mevo and Streamlabs, manufacturers which have all the time served creators with their instruments.Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public firm listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech For Creators at www.logitech.com/creators, the corporate weblog or @LogitechC.Logitech and different Logitech marks are logos or registered logos of Logitech Europe S.A and/or its associates within the U.S. and different international locations. All different logos are the property of their respective homeowners. For extra details about Logitech and its merchandise, go to the corporate’s web site at www.logitech.com.View supply model on businesswire.com:https://www.businesswire.com/information/residence/20220406005002/en/CONTACT: Editorial Contact:Audrey Tangaudrey—[email protected]| 510-713-5271KEYWORD: CALIFORNIA EUROPE SWITZERLAND UNITED STATES NORTH AMERICAINDUSTRY KEYWORD: HARDWARE SOCIAL MEDIA ONLINE CONSUMER ELECTRONICS TECHNOLOGY EVENTS/CONCERTS AUDIO/VIDEO MARKETING COMMUNICATIONS GENERAL ENTERTAINMENT OTHER ENTERTAINMENT MUSIC ELECTRONIC GAMES ENTERTAINMENT INTERNETSOURCE: LogitechCopyright Business Wire 2022.PUB: 04/06/2022 09:00 AM/DISC: 04/06/2022 09:02 AMhttp://www.businesswire.com/information/residence/20220406005002/en
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